Nowadays, it is essential for companies to have a strong online presence. Having an online platform gives you the opportunity to reach a wider audience and boost your sales. However, simply having an online platform is not enough.
In order to stay competitive, you need to make sure that your platform is visible and attractive to potential customers and that your website and social media platforms are up-to-date and engaging.
In other words, you need to invest in marketing.
But what are some specific marketing strategies you can use to improve your company’s online platform? There are many strategies that you can use to improve your company’s online platform. Below are some of the most effective ones:
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO for short, is an umbrella term to describe a number of strategies used to boost your rankings in search engine results using phrases and keywords related to your business. Many commend SEO as a marketing strategy due to its effective and long-term results.
This marketing strategy can be divided into two categories, on-page, and off-page SEO.
Let’s first talk about on-page SEO. This type refers to any optimization you can perform on your company’s website. It can include the following things:
- Improving your website’s speed
- Creating content about your products and services and updating it every month or week
- Adding keywords to your page titles, headings, and URLs
On the other hand, off-page SEO refers to optimization away from your website. It’s why these two categories are called on and off-page SEO. This type involves earning your company’s website backlinks from other well-known and trustworthy websites.
Both on-page and off-page SEO are helpful to your website and can help it rank higher in search engines. Ultimately, it can allow you to reach more target customers and audiences and earn more revenue online.
For example, if you’re looking for a reputable marketing agency, in say, Sydney, to help you optimize SEO for your website’s ranking and visibility, then visit this link: https://gorilla360.com.au/sydney/. Gorilla 360 can help you create a traditional SEO or local SEO strategy to reach more customers in your area. If you’re from Australia and Sydney, you can better utilize this company’s expertise since they can secure placement in local links.
Email Marketing
Marketing in emails allows you to connect to the people you already had contact with. You can showcase your products, services, sales, coupons, and other deals in your customers’ inboxes. There are numerous easy-to-use templates today that you can easily customize to fit your business’s needs – making it easy for any employee to send out emails on their own.
When using this marketing strategy, it would be best if you created an excel file of your email lists. Then, you can include the future recipient’s name, address, and email address. This way, it’s easier to personalize emails; this can depend if you want to include their name or if you want to consider their behavior on your website.
Email marketing is a great way to stay in contact with current and potential customers and provide them with updates about your company. It can help them to keep up with the news about your business and know that you’re trustworthy.
Pay-per-click (PPC) Advertising
Pay-per-click advertising, or PPC advertising for short, is another popular online advertising model. This marketing involves bidding for your placement in the search engine for specific phrases or keywords. If you have the highest bid for a given keyword, your ad will appear above the organic search results when users or your target audience search the keyword in the search bar.
Unlike SEO, the PPC advertising method has an “ad” before the link in the search results. Therefore, your target audience will know that it’s an advertising method. The benefits of this marketing strategy are that your advertisements can send qualified and relevant traffic to your site the minute they go public. It’s because the people who will search the keyword (that’s related to your business) are most likely interested in what you offer.
PPC Advertising is highly cost-effective since you’ll only pay for the number of people that click your ads. In addition, it means that you can avoid wasting money trying to reach people you won’t be able to reach since they aren’t interested in your services and products.
Furthermore, PPC enables business owners to create remarketing ads to reach those who clicked on the link and displayed interest in your products or services. You can remind them of the items they looked at on your website.
Final Thoughts
Utilizing Internet marketing strategies for your business’ online platform is a great solution. It’s cost-effective, you can truly increase your reach since many of your target consumers have smartphones, and increase brand awareness.
The three marketing strategies mentioned above are all great ways to establish your reputation online; they can show immediate and long-term results depending on what you use.