The most common complaints from business owners include having a high bounce rate, no website traffic, and little to no conversions from their social media pages.
Well, YouTube can help with all of that.
Although most business owners don’t know where to start when it comes to creating videos, YouTube is an invaluable asset for any business. In fact, it should be seen as an integral part of your marketing strategy; and it’s an excellent way to grow your online presence. And the best part? You can upload YouTube content for free.
Although you may want to invest in some filming equipment later down the road, good lighting and a high-quality smartphone are all you need.
Here are five benefits of using YouTube to promote and grow your business.
1. Help Customers Find You on Google
Because Google and YouTube are owned by the same company, they are interlinked and even share data with one another. By creating a YouTube channel, you’ll increase your rankings and be more likely to appear in Google search results. Your YouTube channel will also allow viewers to click to visit your website.
As a business owner, one of your primary marketing strategies should be to increase your online presence as much as possible. Creating content for YouTube is a great way to do just that. Posting YouTube videos will help you take up more real estate in the search results and stack the odds of being discovered in your favor.
2. Increase Your Audience and Get More Exposure
Consider this: YouTube hosts more than 122 million visitors every day, and these visitors watch around one billion hours of video. Second only to Google – its parent company – YouTube is the biggest search engine, and it’s still growing.
Something important to note about YouTube’s huge audience is that it is incredibly diverse. People from all walks of life and around the world visit the platform for entertainment or educational purposes. Tapping into this enormous audience will help your brand get massive exposure – no matter what you’re promoting.
3. Get High-Quality Traffic
While simply getting traffic to your business website is one thing, getting high-quality traffic from potential customers and generating qualified leads is another.
Sure, if you’re getting millions of hits on your website, you might think you’ve done something right. However, suppose none of these people actually use your services or purchase your product. In that case, it’s as good as having no traffic at all.
Acquiring qualified traffic that’s aligned with your brand and converts is what really matters. YouTube can help you accomplish this.
When people find your content on YouTube, they don’t just stumble onto your channel randomly. Your channel pops up because your content is relevant to what they searched for in the search bar. Because YouTube works like a search engine, you can be reasonably confident that your viewers are interested in your products or services.
If done right, your YouTube content can engage with potential customers and build loyalty for your brand. For instance, offering a giveaway in one of your videos with a link to a fill-in form can prompt viewers to sign up to your business mailing list – turning qualified leads into email subscribers.
4. Videos Are More Engaging than Text
According to recent research, people are 12 times more likely to watch a video than read the same content in text form. Additionally, we can process video content 60,000 times faster than text.
Another advantage video content has over text content is that it can evoke feelings in a way few other mediums can. Videos can influence how we feel, which makes them highly memorable. That’s why online video is one of a business’s most powerful marketing tools.
Videos also have an advantage over text because they can humanize your brand and bring your message to life. Unlike static content, videos are dynamic and engaging and can help build customer trust in your brand. By using videos, you can connect with your audience in new ways.
5. Use YouTube Ads to Reach a Larger Audience
Another benefit of using the YouTube platform is that you can utilize Google Adwords to reach a larger audience. However, advertising on YouTube is very different from other paid advertising platforms.
As we discussed, a vast number of people visit YouTube every day. By using the paid advertising option, you can serve your content to qualified consumers who are already interested in products like yours. Although generating organic traffic on YouTube is already a powerful tool, paying for traffic can bring an even higher return on your investment.
As social media platforms are becoming increasingly saturated with businesses, paying for traffic is becoming commonplace. But paying for traffic on YouTube is worth it.
Because YouTube is similar to Facebook in the way it collects data, it can promote your content to the right people.