5 Useful Tips to Increase UX of Your Ecommerce Store

User-centric website design is the backbone of your eCommerce site’s success. It indicates your trustworthiness, inspires conversions, and helps you retain loyal customers. Customers are also starting to understand the importance of your online store’s design and optimization when buying from you. Recent research says that 79% of them will go back to search engines and visit another site if they’re not satisfied with what they find on your site.

Here are a few practical tips on how to improve the UX of your online store.

1. Take a Customer-Centric Approach

Today’s customers expect brands to provide highly personalized user experiences. They want to understand their needs and preferences and offer them products, deals, and content they’re interested in. Statistics say that 40% of customers spend more when their experiences are personalized, while 74% of them get frustrated if the content they receive is irrelevant to them.

Here are few ways to use customer-centered design on your eCommerce site:

2. Use Voice Search to Simplify Searches

With the rise of mobile users, the AI-powered technologies have grown. And, users are adopting these trends impressively fast. According to some recent statistics by Salesforce, 40% of customers use intelligent assistants before making a purchase.

Let’s take the example of voice interaction and dictation. Mobile searchers don’t want to waste their time typing keywords into the search bar or using a bunch of filters to find the desired product or information. They want to get the information as fast as possible.

Voice search is faster and more convenient, making customers more comfortable and giving them an opportunity to interact with your site in a more natural way.

However, you need to implement it wisely. When optimizing your site for voice, rethink your keyword research strategy. Voice searchers don’t have to search for exact-match keywords. Instead, they’re using casual phrases, questions, and full sentences. This is why you need to optimize your product descriptions, blog content, FAQ pages, and navigation menu for long-tail and conversational keywords.

3. Simplify the Website Navigation

One of the main reasons why customers don’t buy from you is complex navigation. Your website architecture needs to be user-friendly, designed specifically to cater to the customers at different stages of the sales funnel and guide them towards making a purchase.

For starters, simplify the navigation menu. Too complex menus may overwhelm a user and prevent them from finding the desired product. Also, pay attention to your navigation menu labels. Instead of some generic names like “products,” opt for more descriptive and informative phrases that help customers find what they’re looking for.

Finally, instead of vertical sidebars, use horizontal ones. They’re easily adaptable, as you don’t have to use checkboxes only. They can be pinned to the page, meaning that they won’t disappear as a user scrolls down. This is immensely important for mobile users. Finally, they let you leverage the full width of your page so you can use larger images or include more product details.

4. Keep the Signup Smooth

People generally don’t love signups. If your checkout form is too complex, chances are they will ditch the shopping cart without making a purchase. Here are a few ways to simplify the checkout process:

5. Optimize your Newsletter Signup Forms

Email newsletters give you the opportunity to build closer relationships with your target audience, engage them, and convert them into customers. So, don’t forget to add a functional newsletter signup form to your store to collect users’ emails.

Now, your customers are sick and tired of brands spamming their inboxes. Even though they see lots of newsletter signups daily, they rarely decide to give them their email addresses. So, how to inspire a visitor to leave their email without hurting their user experience?


Improving exceptional user experiences is key to your store’s success. It helps you engage customers, build relationships with them, convert them into sales and, above all, inspire them to come back to you again and again.

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