With the variety of social media, businesses are quick to use the most popular ones to market their products. Instagram, Facebook, and Youtube. Each has its ad features and great tools for engagement.
However, LinkedIn has some advantages, making entrepreneurs pick this platform before others. Why should you be growing your business on LinkedIn? It brings credibility, quality leads, and excellent targeting opinions.
Learn more about using LinkedIn for business growth and set the fundamentals for your future campaigns.
LinkedIn Marketing Basics
First of all, most of the strategies and operations on this platform go around development, expertise, and professionalism. The reason is simple: it is full of specialists seeking solutions and growth. Thus, B2B marketers often try to target quality leads by sharing and promoting on LinkedIn. Their audience hangs out on this platform.
What are the best ways to use LinkedIn for your business?
- Develop expertise and gain followers. Your page can be a lead magnet if you develop the right image and offer valuable resources.
- Use targeting. Linkedin offers great targeting features with which you promote your events, products, or offers. Note that it is better not to sell on LinkedIn immediately and provide only insightful pieces to make people click on the ad.
- Support other strategies. You may use LinkedIn as a supporting tool in your outreach. Imagine you are to promote B2B products and need a referral to get or ask for a guest post. You will start from a company website and find domain emails of your targets to contact them. Yet, you can also use LinkedIn by searching the name of leads and getting important details to personalize the message.
As a result, you can start promoting your business on LinkedIn by sharing materials and posting valuable insights or targeting leads with personalized ads and messages. Besides, Linkedin can support your outreach methods or influencer marketing.
How to use LinkedIn to promote your business
Now, let’s consider the ways you can apply LinkedIn for your business. On LinkedIn, specific rules apply, meaning you should follow them. For instance, you need to have a worthy image, social proof, and be helpful to the people. That is the proven way to interest the users and invite them to the customer journey.
LinkedIn business promotion is only possible with a solid profile, a developed network, and a strategy aimed at building relations. How to achieve that?
Here are some LinkedIn tips for business companies and specialists that may help:
Develop your page and image of an expert.
Working on your image is crucial for any promotion strategy. You need to be visible and gain the trust of your target audience. For it, you should prove your expertise and skills being a signal that you can offer value.
Thus, create a worthy page. Importantly, be sure you have completed all the sections of the page, written a brief and precise summary, and underlined the experience vital for your image. Moreover, do not forget to support your profile with an appealing photo and cover. The latter can show your relationship with your company.
At the same time, position yourself as an expert. It is crucial to post actively and provide insightful information. You’d be surprised to see how the right hashtag with a thought-provoking idea or case can ignite a conversation about your business on LinkedIn.
Send personalized outreach messages
Even though content marketing is one of the main channels for LinkedIn business promotion, you can also use outreach. How? Well, you can reach out to the people via DM, InMails, invitations, and page updates, sharing your materials with them. It works great if you are doing B2B marketing on LinkedIn. However, it can also be effective if you want to invite people to your blog or website.
In the case of invitations or direct messages, this tactic cannot be very successful. However, you should apply targeted messages and page updates, utilizing which you can set parameters before reaching the target audience. Importantly, if you have a clear customer profile, you can have good results in using LinkedIn for business marketing.
Participate in discussions
Also, you should engage with prospects when using LinkedIn to grow your business presence. By engaging with people, you become visible. For instance, you can comment on the request or question asked by the lead. There, offer value that can interest the target audience. If there are enough reactions, you can provide a link in the subsequent comment. That way, you will have a chance to attract traffic to your website.
You can share case studies or solutions that mention your product. Yet, do not make it pushy. It is vital to offer value before anything else.
Use networking
Other than that, you should constantly think of connecting with more people. It is especially crucial in the preliminary stages. Enlarging your network by connections with people and specialists in the niche has the following benefits:
- You build relationships that bring recognition and improve sales in the long run.
- You have more access to the people’s profiles, allowing you to do better research, extract contact details with an email extractor, and better understand your leads.
In this regard, you can do social listening, which can help you search for insights and trends and provide effective solutions.