Effective marketing is essential for any interior designer or architect looking to find new clients. However, there is one simple visual tool that too many professionals overlook. 3D rendering for interiors can transform the presentation of ideas and designs and bring in more business.
3D rendering surpasses interior photography
3D images have come a long way in recent years. What was once awkward and unrealistic is now a lot more sophisticated. In many cases, it is difficult to tell the difference between real photographs and artificially generated images. The increased clarity, detail, and fidelity in tones and shapes make a big difference. They mean that businesses can move away from the restrictive area of product photography and focus on 3D rendering for product marketing.
As a result of all this, the 3D rendering industry is on the rise. Reports show substantial growth from a market value of $1.63 billion in 2019 to an estimated $9.61 billion in 2030. There is increased demand for skilled developers to create attractive images that highlight products and designs. While companies across various sectors are sure to see the benefits of switching from restrictive photography to 3D rendering, there is one area where it makes a significant difference.
3D rendering for interiors
One area of marketing that benefits a lot from 3D rendering is interior shots. Photography alone can be restrictive and won’t always showcase the scale and advantages of a 3D space to its full potential. Businesses and professionals working within the architecture, interior design, and renovation sectors can use high-end interior rendering to capture their work at its best.
For example, designers working on concepts for kitchen remodeling can use 3D rending services to model their ideas for the layout, furnishings, and material choices. The advanced software then adapts the finer details in the lighting and tones to create a beautiful representation of what the space would look like for a family. The more powerful the software, the more realistic the images. Clients get to enjoy what looks like a photograph of their new kitchen and imagine themselves using it with ease. Ideally, when the work is complete, the finished kitchen should look almost identical to the one in the render.
3D rendering is the smarter choice for most companies when it comes to creating effective marketing campaigns. Here are some of the ways it can help your business thrive.
1) Bringing concepts and ideas to life
It doesn’t matter how skilled a photographer is at highlighting the beauty and strength of a design if there is no physical product to market. Right now, you have lots of great ideas on how to build stunning spaces or use your interior design skills to enhance a home. The best way to bring that to life is to turn 2D sketches and complex architectural plans into a realistic 3D render.
With photography, you need the physical features and props in a staged mock-up design that simply requires too much time and effort. With 3D rendering, you can build pretty much anything you want into this artificially-generated interior and no longer feel restricted. The knock-on benefit to this lack of restriction is the chance to improve the customer experience.
2) Becoming the standout choice for prospective customers
Opting for high-quality 3D rendering also means that you can make things much easier for potential customers. Choosing the right images will help designers and consultants stand out as professionals who offer the following:
- Strong conceptual ideas that are easily visualized as 3D areas.
- Liveable spaces that clients will want to bring into their homes or large-scale construction projects.
- Fully realized plans that represent the skills and expertise of designers.
- A strong portfolio of past work and clientele with positive testimonials.
It is all about enhancing the customer experience so that there is an immediate sense that they will get what they are after. That level of instant gratification is also crucial for turning visitors into clients. If someone clicks on your website and sees some crude architectural drawings or uninviting interior shots, they will click off and try somewhere else. If they see something engaging that they feel they can work with, they will click through to learn more and maybe contact you for more information.
3) Saving money on marketing shots
This next benefit may come as a surprise to a lot of people in the industry. There may be an expectation that these high-end images and advanced digital images are costly compared to interior photography. However, there are actually savings long-term due to the nature of these images.
An interior shot is a one-off that ages fast. It might look perfect in that moment and capture the essence of what you are going for, but what if plans change? Digital options with 3D rendering are far more adaptable, allowing for alterations within the image and the repurposing of shots for future projects. This means no expensive reshoots with photographers and their equipment. It should be much easier to budget for your marketing images within a long-term plan. In turn, this could free up money to invest in other areas of your website, social media marketing, or other neglected areas.
4) Rising above the competition in a growing industry
The interior design industry is competitive and on the rise. Stats show a market value of $8.3 billion in 2022, with a forecast for growth of up to $9.1 billion in just two years. However, these businesses can only thrive and outcompete their nearest rivals with the best marketing tools. Having 3D rendering shows an understanding of where the market is heading and what clients are after. There is an expectation that the very best companies will employ cutting-edge tools to express their work to potential clients. Those that don’t invest in digital solutions and go the extra mile may come across as unprofessional, unskilled, and unwilling to adapt to the needs of clients.
Take advantage of 3D rendering for your marketing campaign
Therefore, if you don’t want your business to fall behind the competition during this period of growth, it makes sense to invest in 3D rendering. The savings and results can make a massive difference to a marketing campaign and elevate designs and concepts beyond the reach of traditional photography. In turn, more prospective clients will engage with your designs and see you as the perfect choice for their project. It is a win-win situation for all involved.