The intense wave of COVID-19 has washed away the hopes of a stable economy for businesses across the globe.
Companies are battling the situation. Employees are holding tight, trying to protect their jobs. And the essential workers are trying to revive the entire world.
Sure it sounds like a nightmare has turned into reality. But does it mean that we can’t get anything good out of the lockdown?
Fortunately, there’s one important business function that most companies can still focus on. Yes! We are talking about marketing.
In this post, we will discuss that in detail.
So, if you are ready, let’s get started!
1. Create a Dedicated Page
The first most important thing that you can do for stepping up your marketing game during these tough times of COVID is to accept that the situation is here.
This means that it’s time to own the situation and show your confidence in it by creating a web page on your website dedicated to COVID and how your organization is still doing its best to serve its prospects and customers.
By creating this page, you will be able to assure your audience that they can still rely on you in these tough times.
Also, it’ll be best to give them an option to contact you if they need anything or have any questions.
The more queries you resolve, the more people will start trusting your brand.
2. Focus On The SEO For Process, Not The Results
Studies report that, in most industries, organic traffic rate has gone down since the outbreak happened.
But does this mark the end of search engine optimization and the associated techniques?
Certainly not! The situations are not normal right now, but they will be today or tomorrow.
And that’s when the search volumes will go up, organic traffic rates will go up, and people will again start behaving the way they used to behave while doing organic searches.
The best a business can do to reap results out of this scenario is to improve their website’s SEO by focusing on the process instead of results.
If you manage to rank your website up in the SERPs during this lockdown, you may get to enjoy incredible results when the situations normalize.
3. Try Paid Ads
If your organization has been shying away from using Facebook Ads and Google Adwords because they cost a lot of money, this is probably the best time to drop the shyness.
Many campaigns and studies have reported that the Facebook Ads CPM and Google Adwords CPC have gone down considerably.
In fact, Facebook Ads CPMs are being said to be down by almost 75%, and Google Adwords PPCs are down by nearly 50%.
This simply means that you may get to save nearly half of the amount that you might have had to spend otherwise. Clearly, it’s time to explore one amazing area of marketing that you might have been missing out on.
So, see if you can add it to your business’ marketing strategy.
4. Social Proof
Did you know that almost 72% of consumers agree that positive reviews and testimonials increase their trust in a brand?
And did you know that over 92% of prospects read reviews before they make a purchase?
[Source]
These stats are evidence that social proof matters a great deal. And in the times when customers are already having a tough time trusting brands, social proof can play a vital role in boosting your brand’s marketing performance.
In simple words, if you haven’t been using testimonials, this is the right time to start using them.
So, reach out to your existing customers who you have served during these times of crisis and encourage them to give feedback on how they liked your services.
Such testimonials can easily encourage more people to buy your services or at least connecting to you. Also, this will spread out a positive message about how your brand has been working so efficiently, even in these times.
5. Implement Ideas That You Wanted To Try But Didn’t Get The Time To
Many times we get a great marketing idea, but we stall it for later.
This stalling can be for any reason. Maybe earlier, you didn’t have enough time, or maybe you didn’t know the right strategy or the right approach. The point is that this is the time to learn it all and launch those ideas.
So, whether this idea is about email marketing or about creating a series of infographics for promoting your brand, get your team together, and start working on such ideas.
It’s a good time to learn and implement as some of your competitors might even have gone underground.
6. Create More Content
Content creation is something that may often consume a lot of time. And guess what? These days of the crisis have given us all the time in the world (okay, not literally). But we can admit that we are saving time without having to travel to and from work.
Secondly, we have the chance to work from home. So, definitely, there’s scope for the betterment, and as a business, we must look forward to making the most out of this opportunity.
Also, more content will improve your website’s SEO, which means better search rankings, more organic traffic and more qualified visitors coming to your website,
You wouldn’t want to miss that, right?
So, get it straight. Create more content, whether it’s in the form of videos, infographics, or blog posts.
7. Stick Around; It’s Not The Time To Give Up
Times are tough for many businesses. Several industries are certainly having to deal with a lot. But it’s important to understand and accept that the situation isn’t permanent. THIS TOO SHALL PASS!
And once it does pass, you will have a better experience of keeping your morale and business high during tough times. Plus, your organization will be a better and stronger version of itself.
So, don’t panic. Don’t quit. Don’t wait for the storm to pass as it may take a long time. Accept the new normal and better start twisting and turning your marketing campaigns in a way that they fit well for the current scenario.
Pro Tip: If you lack experience in taking marketing decisions, it may be better to get in touch with a qualified digital marketing agency.
With their experience and the right knowledge, they’ll be able to smartly handle and optimize your marketing campaigns.
Final words
Many businesses have been affected since the COVID-19 outbreak happened. But are the situations only bad? Not really. All we need to do is stay focused and implement the marketing techniques that can actually work the best for our businesses in these times.
In this post, we talked about a few such digital marketing techniques.
Hopefully, you enjoyed reading this and found it useful. Stay tuned to this blog for more such content.
Author Bio :
Vaibhav Kakkar is the founder and CEO of Digital Web Solutions, a globally trusted agency with a full suite of digital marketing services and development solutions. He believes in building systems over services, and he’s helped scale agencies from scratch into niche-leaders with million-dollar turnovers.