As a clothing business owner, chances are you probably know something about fabric blends. You are almost certainly familiar with combos like cotton and polyester, but how about a tri-blend?
Although tried-and-true tactics are great for your clothing brand, there is nothing wrong with learning about something new that may help you expand your business, appeal to existing customers, bring in new customers, and instill new ideas. So let’s discuss tri-blend apparel, how to incorporate it into your business, and how to educate your customers.
What’s a tri-blend?
A tri-blend is a combo of rayon (25%), polyester (50%), and cotton (25%). A blend of two materials offers the pros of each. The same goes for the tri-blend, except it uses three materials instead of two. So, a tri-blend fabric combines the best aspects of polyester, rayon, and cotton.
For example – to name only one benefit of each – rayon is known for its softness, cotton for its breathability, and polyester for its durability. As a result, many people feel that tri-blend clothing is soft, fits well, and is super-comfortable and durable.
What clothing can comprise a tri-blend?
Several clothing items can be composed of a tri-blend. For example, while t-shirts are popular, other options include sweatpants, tank tops, and sweatshirts or hoodies. Therefore, giving you a wide array of clothing options to stock for your clothing store and offer your customers. If you have little experience with the material or none, consider placing a minimum order for one type of clothing to determine the quality and feel of the item.
What’s the point of a tri-blend?
The point of a tri-blend is to make clothing items as stylish, comfortable, and high-quality as possible, so customers can access the type of apparel they desire or require due to preference or fabric sensitivities.
Therefore, it is saying something other than that a blend of two materials or items consisting of a single material is subpar, but rather that clothing made of a tri-blend has the combination of the three materials, so it has the best features for each one. It also gives store owners, such as yourself, and customers options of what clothing works best for them, what they’re comfortable wearing, and which pieces to purchase.
Do customers search out tri-blend items?
Not all customers look for or want tri-blend clothing. However, some are primarily searching for a specific garment. For example, suppose they are looking for a sweatshirt, specifically a tri-blend, because they appreciate the benefits of the combination. They will likely seek it out for themselves or whoever is on their shopping list. Knowing what a tri-blend is and seeing it in the store may encourage them to buy it.
Can I put custom designs on tri-blend apparel?
It is possible to print on tri-blend apparel. For example, you can perform screen printing and direct-to-garment printing on items like t-shirts. However, before you get excited about putting your custom designs on the garment, make sure the printing company you hire offers tri-blend items, does the type of printing you want and can do it within the timeframe you need and within your budget.
How should I list tri-blends in my online shop?
If you are buying tri-blend clothing to sell in your online shop, use the keyword “tri-blend” in your product title and description to ensure internet search results can identify your item. You should also include a breakdown of the percentages in the cloth of each product, so customers know all the relevant details about the garment they are buying. Tri-blend clothing is machine washable without bleach, but some customers might not know how to wash it properly, so include washing instructions on each product page so shoppers will be well-informed before purchasing.
How do I market tri-blend clothing in my brick-and-mortar store?
Even if the tag on each garment displays the materials and their respective percentages, it means only some customers will understand what that means. So, it would be best to consider marketing and selling tri-blend clothing in your brick-and-mortar store in three ways.
First, you can put a note where the tri-blend clothing is hanging describing what it is and how to care for it. Another option is to have the information printed on a hang tag that you can attach to each piece of tri-blend apparel. Lastly, you can print the information on small pieces of paper. Then, every time a customer purchases an article of tri-blend clothing, you can put the paper in the bag for them to read and notify them of the included care instructions..
Making this extra effort shows you are putting additional care into your business and paying attention to your customers’ needs. In addition, it helps your shoppers take better care of their clothing and learn something new. Finally, this added measure will promote repeat sales and portray that your business sells quality clothing.
How do I let customers know I now sell tri-blend apparel?
With your online store, you can prominently feature the tri-blend apparel in your “new” section or on your front page. Put an announcement in your brick-and-mortar store in the most prominent place; every shopper can not miss it. Offering an email newsletter is another great way to get the word out to your interested subscribers or followers. You can also use it to explain more about tri-blend apparel and what clothing items you offer. You can do the same with social media posts regardless of what type of clothing store you have.
Whenever you sell several new items in your store, tell your customers as soon as possible, such as if you are selling tri-blend t-shirts or the Bella + Canvas quarter-zip pullover wholesale top. It helps your customers stay informed of what new items are available and allows them to shop at your store, where they may purchase more items.
If you’re interested in selling tri-blend textile apparel in your clothing store, whether online or in your brick-and-mortar store, continue researching what it is and how it could benefit you, your customers, and your company. It could be an excellent chance to offer shoppers who come to your store something new they may have never experienced.