This post will explain client reporting tools. Small business owners and decision-makers may see the broad picture with the help of business intelligence (BI) reporting. Reporting software compiles data from numerous sources and presents accurate figures and trends in a set of reports that is simple to understand.
11 Client Reporting Tools for Small Businesses
In this article, you can know about 11 Client Reporting Tools for Small Businesses here are the details below;
Particularly reported on by client reporting tools are:
- Sales Performance of Marketing Initiatives
- Every facet of consumer interaction
Before selecting among the top client reporting tools for 2023, it’s vital to have a thorough understanding of what the software can perform and how it may help small businesses expand.
Client Reporting Tools: What Are They?
Software programmes called client reporting tools enable companies to produce reports that they can then give to their clients.
By emphasising each achievement, these tools assist businesses in demonstrating to clients the value of their services to the expansion of their businesses.
How do client reporting tools work?
Small firms can save time and produce reports that are simple to understand by using automation and artificial intelligence-based tools that streamline the reporting process.
Marketing companies may track customer involvement with their campaigns and develop a digital business strategy for customers with the aid of client reporting tools.
These tools are used by the financial sector to show clients how their investments have grown and which ones look suitable for addition to their portfolios.
Client reporting tools are used by small businesses and Business Process Outsourcing (BPO) providers to show clients the results of campaigns. The business strategy of these organisations is to offer clients a variety of customer management services.
The reports describe how their services may increase productivity, cut costs, and boost revenue.
Raw data and numbers are broken down into understandable outcomes by reporting tools.
What Justifies the Use of Such Tools?
Businesses had to present written reports that may take weeks to compile before there was business software. To gather the necessary data, one would need to manually write reports and refer to weeks or months’ worth of sales data, which may take weeks.
Another time-consuming operation is formatting that information so the client can interpret it.
The time required for reporting is reduced by client reporting tools.
The programme keeps track of everything and quickly analyses it.
- Reports might include:
- Analysis of annual revenue and comparison of marketing campaign effectiveness
- Promotions
- Price variations
- newest goods
- customer interaction
- Enhanced marketing effectiveness
The reports support firms’ strategic planning for upcoming campaigns, product launches, and promotions as well as their financial planning.
Automated tools are a crucial human resource that enable businesses to spend more time serving their clients rather than doing number crunching.
How Do Client Reporting Tools Affect a Small Business?
Tools for client reporting can assist small firms in developing better strategies for their own competitive advantage as well as better client campaigns.
Automated client reports provide various advantages for small organisations.
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Reports are useful for a variety of tasks, such as business continuity planning that helps organisations comprehend their fundamental business procedures and directing upcoming consumer interaction initiatives.
Every small business should embark on the digital transformation journey to keep up with the competition, which includes using client reporting tools and business reporting software.
Report Successes
Client testimonials demonstrate the micro and macro benefits that a business provides to its customers.
The top client reporting tools for 2023 will help dissect the performance of each campaign. Any financial report can demonstrate an increase in annual revenue or fundamental financial planning indicators.
The management team will be able to gain lessons about what is effective and why by comparing campaigns and results using the software.
Learn from Mistakes
Not every campaign, product launch, or promotion will be successful, and even the most successful initiatives can use some tweaking.
Businesses can compare them using reporting tools that are rich in data from each campaign and learn what works and when to better subsequent efforts.
Build Trust Through Transparency
Even if the outcomes are not exactly what the client had hoped for, trust in a company’s services is increased when it provides them with a report that is packed with intelligible facts and findings.
Customers will be able to witness the efforts a company makes on their behalf as well as the immediate outcomes of that activity.
Client reporting will assist the company and its customers in making better decisions, whether it comes from a marketing agency or a BPO provider handling customer management.
Better Client Communication
Client reporting tools can produce reports quickly without consuming much time away from other responsibilities.
The need to wait for reports that take valuable working hours to produce on a quarterly, biannual, or annual basis is eliminated by this capacity to offer reports immediately.
Clients can receive updates from businesses on a regular basis and at any time before, during, or after a campaign.
Companies will spend less time elaborating on the findings because the material is simple to understand.
They have more time to devote to financial preparation for the current or next campaign, which will boost performance in the future, thanks to this effective reporting.
Educate Clients
Does each client recognise the value of each component of their company?
Companies can emphasise trends and Key Performance Indicators (KPIs) for their clients by using client reporting.
Businesses can use the knowledge as a valuable tool to retain customers by assisting them in comprehending the potential for growth.
Every amount of value that firms offer their clients can ultimately be worth more because it is less expensive to keep a customer than to acquire a new one.
Save Time and Money
People need to spend their time on core company activities like developing effective advertisements for clients. Customer success check-ins are crucial to the campaign’s success. Even the most sophisticated client reporting tools will require someone to help clients connect a few dots, but this software can reduce the amount of time spent on reporting and help businesses save money. The price of buying software or paying subscription fees is typically far less than the cost of the labour hours required to produce reports manually.
The cost of manual reporting includes not just the hours it takes to complete, but also the cost of devoting that time away from activities that generate income, such as creating client campaigns.
Application Programming Interface (API) technology is used by the best client reporting tools to save organisations time and produce better results.
To make data collection simpler, API enables communication between the reporting tool and other programmes. Prior to API technology, companies had to manually enter the data into the application. With the advent of reporting software, businesses may now save even more time.
The best client reporting tools for 2023 make it simple for businesses to import data from numerous tools and applications, streamlining the process and enabling the creation of dashboards and reports that provide clients a clear picture.
1. Megalytic
Megalytic uses numerous connections and integrations with cloud-based services to analyse data and produce reports. The free Google Data Studio (GDS) tools is frequently compared by users to Megalytic.
As a step-up for companies using the free GDS platform, this application performs nicely. Also check milanote alternatives.
Megalytic provides greater customization, a more comprehensive set of reporting tools, and a superior client engagement interface.
The Cost
Megalytic plans start at $39.99 a month for one user with a cap of ten reports and connections and include a 14-day free trial.
Users receive more connections and reports with each higher level.
For $399.99 per month, the Enterprise package includes access for 50 clients, five users, 200 connections, and 100 reports.
For companies using the programme to pull data and create reports using GDS data, the Megalytic Google Data Studio connector costs $29.99 per month.
Pos: An affordable upgrade from free reporting tools
Lovely client dashboards
Multiple report export formats
Cons: For midsize firms or those that serve multiple clients, the product might not be an all-in-one solution.
2. Metrics Watch
Client dashboards and cloud-based systems that clients may connect into to check the status of their campaigns are different from this client reporting tool.
With the help of the email-based reporting system Metrics Watch, companies may send reports directly to clients’ inboxes without the use of external links or dashboards.
For each user’s reports, this streamlined reporting solution offers white-label branding.
For effective data collection, it interfaces with a number of leading cloud-based programmes like Facebook advertisements, Google Analytics, and Mailchimp.
The Cost
For the 14-day free trial, users don’t need to provide a credit card information; after that, they can select between $29 to $100 per month plans.
Each client has a different budget for the Enterprise plan, which includes complete customization and API.
Annual users receive two months free.
Pros: A simple option for small firms with minimal reporting requirements
Cost-effective
White-label branding to reduce client misunderstanding
Cons: Few capabilities for companies who desire comprehensive dashboard-style reporting
Inability to customise any plan outside the Enterprise plan 3.
A single marketing platform called TapClicks tracks every facet of marketing campaigns, from pre-production through sales.
For small businesses, agencies, and corporations, TapClicks is a collection of cloud-based tools that work together to generate a complete picture.
What’s on this platform is:
Data management and marketing analysis software called TapAnalytics
A cloud-based dashboard for omnichannel reporting that clients can access is called TapReports.
To keep the marketing management team in sync, use the workflow management solution TapWorkflow.
To make placing orders easier and give customers a payment portal, use TapOrders.
Raven, a comprehensive Search Engine Optimization (SEO) and SEM reporting tool, and iSpionage, a competitive intelligence platform that displays each client’s Search Engine Marketing (SEM) status
Together, these tools offer an overview, but they also give specific details on each component of sales and marketing.
Customers and business owners can access the dashboard at any time to check on campaigns and revenue growth thanks to cloud computing.
3. TapClicks
A sizable client won’t overwhelm this collection of tools.
Employee productivity is increased by the workflow management that keeps the sales and marketing teams cooperating.
Utilizing a dashboard that allows them to handle thousands of customers, businesses using TapClicks can benefit from simpler customer administration.
Businesses may access data fast without manually entering data thanks to over 250 integrations.
The Cost
TapClicks costs $599 per month, or $499 per month if paid annually.
Prior to billing beginning, a 14-day free trial is available.
Only email support and a small number of integrations are included in this basic package.
The monthly starting price for the Pro plan for medium-sized enterprises is $1499, or $999 if paid annually.
All integrations and specialised support are available with this plan.
Pros: Real-time campaign tracking
Report visualisation tools that are already built
All-in-one sales and marketing data and reporting with automated integration to save time
Cons: Not every small business will be able to afford even the most basic package.
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4. NinjaCat
NinjaCat NinjaCat is a digital marketing management tool that offers slick reports and editable visuals for businesses that desire more control over their data.
Users can use the supplied template library or create new reports from scratch.
This platform expands as companies expand.
Features like markup integration, which incorporates the cost of running ads automatically in client reporting, are available in NinjaCat.
The Cost:
Clients can use this feature to see their Return on Investment (ROI) compared to the cost of the campaign.
Even for large enterprises, the roll-up reporting capability makes it simple to compile data from several business branches and facilitates campaign optimization.
Cost Requesting a demo from NinjaCat must be done through their website.
There is no pricing information on the website.
Pros:
Outstanding client service
White-label branding on reports viewed by clients
Cons: Occasionally slow to load
Lack of precise pricing details
5. DashThis
DashThis With its all-in-one marketing reporting, the DashThis platform enables companies to offer greater client service and reporting.
Users can connect to their digital marketing tools through more than 34 connectors.
The overview and ability to spot trends and achievements are made simpler by using one dashboard rather than multiple KPI boards for each cloud-based service.
Users can import their private data from CSV files using the software.
The Cost:
This gives a 15-day trial period with ten different dashboards.
After then, the cost increases to $399 per month from $39 per month.
By paying annually, users can save 15% or more.
Pros: There are enough integrations that most users can automatically retrieve all of their data.
Simple to set up
Easy and quick graph and report generation
Cons:
White-label branding on client reports is excluded from the most affordable option.
Absence of specialised integrations
6. Whatagraph
A marketing tool called Whatagraph provides cross-channel reporting and real-time analytics. Users can customise data analysis and reporting by selecting from a variety of templates and widgets.
Small businesses won’t require any other tools to monitor client campaigns and offer stunning, information-rich reports thanks to custom branding, automatic report delivery choices, and more than 40 connectors.
The Cost:
Whatagraph costs $139 per month for individual marketers after a 7-day free trial, going up to $779 per month for large enterprises.
Annual subscribers save 15%.
Pros;
The ease of use
Integrates with a number of corporate apps to streamline reporting
Reporting that is appealing and efficient
Cons: The $319 monthly cost of the best choice for small enterprises may not be affordable for some organisations.
Users are locked into another billing cycle by the 30-day cancellation policy.
7. Datapine
Numerous data interfaces are available along with a visual and a SQL interface on the Datapine platform. Additionally, it offers the option to build unique connectors that may be used to compile user data in one location.
An overview and a micro look at everything from product income to ad campaigns to customer management and engagement improvements are provided through many reporting options, AI-based data alerts, self-service analytics features, and interactive BI dashboards.
The Cost:
After the 14-day free trial, users must contact Datapine for price details.
Pros: There are over 150 BI features, including SQL views and different exporting choices.
For a better campaign and company continuity, shareable, interactive dashboards keep teams cooperating.
Advanced data prediction and real-time data
Cons: The SQL features call for some database-building expertise.
Options are limited in the mobile version 8.
8. Databox
Users of Databox can access their data tracking from any device. Options that aren’t usually available in software with less features include built-in metrics and the capacity to design dashboards.
Users may examine all KPIs without logging into numerous accounts thanks to the Databox platform’s over 70 integrations with cloud services and digital marketing that can be accessed with a single click.
Users can include their data from offline sources using the software’s API.
Better financial planning and increased company equity are made possible by the ease with which practically any data can be uploaded, as no crucial KPI or piece of information is left out of the reports.
Business owners may acquire information quickly by avoiding the learning curve associated with some other client reporting tools thanks to the user-friendly interface and variety of templates.
The Cost:
Users can use more than 60 integrations and three data source connections with a “free forever” account, which can be used as an endless free trial. Also check alternatives to expensive software
For small teams, paid plans start at $72 per month and go up to $456 per month on three levels.
The cost of each level varies depending on how many connections a user wants.
Pros: Allows for user data pushing across many programming languages
The free plan allows users to learn the software at their own pace.
A number of integrations
Cons: With more connections, the price may quickly increase.
The more expensive plans are the only ones that offer white-label branding.
9. Wordsmith
Wordsmith employs Natural Language Processing (NLP) to transform the data and visualisations from reporting software into understandable information, despite the fact that it is not an all-inclusive client reporting solution.
The programme analyses the data and creates a story out of it.
Wordsmith uses its Natural Language Generation (NLG) engine to produce written documentation that appears to have been produced by a person after users have configured the templates.
To help businesses save even more time and money, our platform handles the summaries, the last stage in the client reporting process.
The Cost:
Organizations looking to request a demo from Wordsmith must do so via their website.
Pros:
Makes report summaries and recommendations simpler
Reduces client reporting time
Cons: Since the NGL engine isn’t flawless, language modifications are sometimes required.
requires additional software platforms for dashboards with lots of charts and visualisations
10. DataHero
DataHero transforms down information into clear graphs, charts, and narratives. KPI dashboards maintain coordination between the sales and marketing teams for more effective campaigns. When everyone is using the same dashboards, they will all be working toward the same objectives.
Numerous cloud service connectors are available on this platform, allowing companies to login in and gather all of their digital data in one location. The software’s Data Decoder analyses data and suggests pertinent charts using cutting-edge machine learning.
Users can alter the visuals and charts beyond what the software suggests using drag and drop tools. Users have the option of sharing read-only dashboards and data for clients or charts for collaborative projects.
The Cost:
Datahero offers a 14-day free trial period during which no credit card information is required from businesses.
The beginning plan with less features is $49 per month, while the Team package costs $99 per month.
The cost of the Enterprise plan is determined by the needs of the individual significant organisations and businesses.
Pros:
Numerous cloud service integrations
Incredible visualisations
Suggests appropriate graphs depending on the information
Cons: The basic plan’s limited features restrict sharing dashboards or the majority of customizations without upgrading.
To downgrade to one of the other plans during the free trial period, you must speak with their team. The Team Plan is $99 per month.
11. DashClicks
You can monitor and report on all of your marketing efforts using DashClicks marketing analytics software, which also provides you with granular data insights to examine and analyse.
You can improve conversion rates and come to wiser judgements this way.
Aside from this, the software’s finest feature is the ability to incorporate all of your third-party marketing and analytics connectors.
An ever-expanding range of integrations is available for your selection.
The Cost:
10 tracked SEO keywords are included in the forever-free plan’s unlimited integrations feature.
There are three paid plan choices available to you:
The Pro Plan, which costs $97 USD a month, is the first option.
There are 50 recorded SEO keywords in it.
The Plus Plan, which costs $297 USD per month, and the Premium Plan, which costs $597 USD per month, are the other two paid plan alternatives.
Each of the two versions comes with 100 or 500 recorded SEO keywords.
Pros: Offers a comprehensive overview of all of your marketing campaigns in one location.
Provides accurate white label reporting in a timely manner.
Each plan offers limitless integrations
You can select a plan that is always free.
Cons
You must upgrade to a premium plan in order to receive more than 10 tracked SEO keywords.
“Insights” are not included in the free plan.
The Future of Client Reporting
By presenting the data much like a person would, machine learning, AI, and NLP will influence client reporting development for years to come. When software platforms can explain data for businesses, they will spend less time than ever before trying to do so.
The design of campaigns and business processes will alter as a result of quicker, real-time reporting. Everything from small-scale marketing initiatives to comprehensive matters like finance and business continuity planning would benefit from better reports.
There will surely be an increase in the use of Software as a Service (SaaS) and Reporting as a Service (RaaS) providers as more businesses outsource marketing and reporting across various industries.
Reporting tools that can take advantage of these integrations will become more beneficial, especially for businesses with thousands or tens of thousands of clients and connections. Cloud applications will continue to leverage API to communicate between platforms.
In their whitepaper on the subject, FactSet, a data reporting and software business, foresees a transition from client reporting over a previous period to just-in-time reporting.
CaseyQuirk provided professional guidance on how technology might influence interactions between companies and their asset management clients in 2019.
Those businesses who desire to expand in 2023 should keep up with the most recent advancements in client reporting tools. By staying current, organisations can take advantage of newer, more effective reporting techniques to keep their clientele informed.