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Why opt for ott while theatres are still shut?

With theatres shut during the lockdown, OTT platforms have quickly gained popularity among movie buffs. Although this trend emerged as a result of the temporary closure the cinema halls, it is expected to stay for a while even though the halls have reopened already. This is primarily due to the two following reasons:

That being said, it is pretty evident that watching movies on an OTT platform comes with a number of advantages for the viewers.

What makes OTT a viable alternative for theatres?

While OTT can’t deliver the exact experience of watching the movie on the silver screen, it is much more convenient for the viewers. This convenience is the main reason behind the popularity of OTT. OTT is a good alternative for theatres mostly because of:

Does OTT offer new content like theatres do?

Even though one can watch a seemingly unlimited number of movies on an online platform, theatres were a popular destination even just before the lockdown. This is because people prefer to watch the new releases as soon as they can, rather than wait for the movie to be released on an OTT platform. However, several of the leading OTT companies like Netflix, Amazon Prime, etc. also produce a wide range of content which are of no lesser quality than mainstream movies launched in the theatres. Currently, with the potential of returns from theatrical release low, many of the film producers are starting to launch their movies on the OTT platforms instead.

Is the trend expected to stay and why?

Observing the current trend of increasing OTT subscriptions even after the reopening of the movie halls, OTT is expected to continue to be the preferred choice for at list as long as the pandemic lasts. However, it is believed that even when normalcy returns, OTT would retain its popularity. While choosing between visiting a theatre and subscribing for OTT services, the wide range of content available at an affordable cost on OTT platforms easily makes it the better choice.

Television, the other alternative, too has fallen behind in the competition as they function like a live streaming platform, offering only limited content and at fixed times. In the long run, OTT is expected to stay ahead in the race.

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