It doesn’t matter if you are launching a new website or have just finished redesigning the existing one, any time you have something “new” on your site, you need to double check it. There are a lot of pieces in web design and development that can go unaccounted for, but like a puzzle, without all the pieces, you deliver a poor picture. Therefore, if you want your new website to be a success, you need to run through the following checklist
Set A Launch Date
Setting a launch date is important because it helps you manage your time wisely. Give yourself at least a month to do research, design, and development. However, it’s recommended to take about two to three months.
Set Up A Staging Site
Staging sites are copies of your website on a private server that help you create and revise the content before going live. This helps you tinker with the content rather than worrying about the website crashing moments after launch or getting messed up while you make changes. Usually, staging sites allow you to sync the environment you created with your content management system (CMS), so the transition is even more simplified.
List Out Action Items And Roles
Once you figure out all the important information, you can begin to build a web design that has a smooth interface and user experience while stamping out any potential problems.
Ensure You Have Security And An SSL Certificate
Every day, thousands if not millions of websites are compromised by poor internet security, such as outdated software, irresponsible content handling, bad access rules, and poor coding. Ensure you have secured everything to keep your website and all private information stored there protected from hackers and other malicious acts.
One way to ensure security is to get an SSL certificate, which Google is now favoring. Having this certificate will provide both security and an SEO boost.
Check And Optimize SEO
Ignoring SEO in your new website means getting ignored once you’ve published it. Don’t do that. Take into consideration the keywords that will help your content get found on the internet, use geotagging, if necessary, add alt-tags, headers, and other formatting that increases the quality of your website. You must also take into account the page load speed, your XML sitemap, and media. Be sure to do an adequate amount of research, because it will take up quite a bit of time.
Create An Error Strategy
Even the best web designers and coders will sometimes make mistakes. Bugs happen. However, if the error happens, you don’t want it hanging around for too long, because this will impact your website.
Since web development is ongoing, you need to be able to adapt to the changes as they come. For this reason, you should create an error-handling strategy that allows you to implement changes without having to shut down the whole site.
Before going live, you need to test a few things. First, use site speed testers like Google PageSpeed Insights for valuable information on load speed. Check your images, recheck your SEO, and ensure that your mobile site is as seamless as your PC-oriented one.
Once you have completed your testing and followed the rest of the tips, you will be ready to launch unless you found a problem. Remember, new websites and redesigns are ongoing projects that will need to change over time. As long as you continued checking off points on this list, the site will run without an issue.