13 Easy Ways Increase Your Email Open Rates. Are you having trouble getting more people to open your emails? Perhaps you haven’t had a chance to expand your email list or raise your open rates because your email list is new.
You can also be seeing diminishing returns after years of expanding your email list. In either case, a variety of reasons may contribute to reduced email open rates. You will discover how to increase the open rates of your emails in this post. You’ll benefit from a couple of these strategies, but it’s worthwhile to try them all.
The outcome? You’ll generate more income and clicks.
13 Simple Tricks To Increase Your Email Open Rates
In this article, you can know about 13 Simple Tricks To Increase Your Email Open Rates here are the details below;
1. Craft killer subject lines
One of the single most crucial components of your email is the subject line.
You shouldn’t skimp on your first impression since it’s important.
Consider each email that regularly arrives in your inbox. You must be overwhelmed every day. trying to keep up with them all, but finding it difficult.
And I’ll bet you only open emails that entice you and draw you in right away.
Writing the ideal subject line is practically an exact science. There are numerous elements that will affect whether or not your email is opened or read.
So what makes up an outstanding subject line?
Use your own personality and voice.
Use only a few punctuation and exclamation points.
Simple and direct
Pose inquiries
Create a sense of urgency or intrigue to draw them in.
Use forceful language to evoke feeling
Make it your own or include a tale.
captivate them with mystery
Never undervalue the impact of a compelling subject line. If done incorrectly, it might have disastrous effects.
A/B test several subject lines to determine which ones work best for your particular audience. Also, have a look at how your emails can seem on mobile platforms.
To perfect magnetic subject lines, there are various techniques. But ultimately, it will vary depending on the business. And you’ll eventually discover what boosts your open rates the most.
2. Segment your list
Segmenting your email list is a no-brainer if you want to boost your open rates.
When you segment, every email is pertinent, and it has been shown to increase open rates.
According to a research, 39% of users who segregated their lists experienced higher open rates:
Results of Email List Segmentation 2,
You can customise your emails by segmenting your email list. In a sense, sending everything to your full list makes that impossible.
According to a study, customizing your emails boosts sales and transaction rates by 6X!
Your email list can be segmented in countless ways. However, there are three approaches that are more efficient and significantly raise your open rates.
The first method involves classifying your subscribers into several groups. You base it on their needs, wants, preferences, and pain spots.
Second, you can arrange them according to the content upgrade they choose. If they are connected, you can even combine many content updates. After that, make a part specifically for anyone who chooses one of those content upgrades.
Finally, you may choose to use behavioral segmentation, in which case you would send emails in accordance with how visitors interacted with your website. As an illustration, you might email your subscribers whenever they visit a certain page on your website.
You would need to use an email marketing provider that provides onsite tracking, like Drip, as a side note.
3. Send re-engagement campaigns
You most likely have a portion of your email list that hasn’t opened a message in several months.
They not only lower your total open rate but also have an effect on your click-through rate.
You can “clean up” your list easily with some email services, but you should still approach this the appropriate manner.
But you shouldn’t immediately start removing everything.
Undoubtedly, some of these individuals ought to be eliminated.
They might have simply joined your list in order to receive your hottest lead magnet.
However, a sizable portion of them might have just forgotten about you. Or another aspect contributed to their disengagement.
To get them back, your best bet is to send a clever email.
This will also aid in losing weight.
Leaving only those who are eager to join your list and are likely to become ardent supporters.
Re-engagement campaigns tactics to win them back:
Offer rewards
Use emojis in your preview text and subject lines.
Make adjustments to your company and inform your customers about them.
Give them a nice opportunity to decline. (Perhaps they simply forgot about you and will decide to interact again!)
Make them the focus and give them special treatment.
GIF (because a picture really IS worth a thousand words)
Here is an illustration of a re-engagement campaign where the choice to unsubscribe is provided. It can be very successful to re-engage them:
Campaign for 3 Re-engagement
Below is an example of a re-engagement email that Lowe’s sent to its subscribers:
Whatever approach you use, don’t get upset if you do drop some persons from your list.
But when a sizable portion of individuals return to you, it will eventually be well worth it. And they become more involved and active on your email list than before.
4. Build a dedicated fan base
Finding your target market or audience is one of the first things you learn as a business owner or blogger. In order to come to know and understand people better, you can then identify their points of suffering and enter their minds.
Your email contact list is the same.
The best place to develop a devoted fan base is through your email list because you own it (unlike Facebook pages and other social networks that you’re crushing).
To be clear, Instagram, Facebook groups, and Facebook pages are all terrific marketing platforms.
However, you have countless possibilities thanks to your email list. You are in total command.
You have the chance to engage readers with engaging email campaigns. And this results in a following of devoted followers!
Dedicated followers who will be waiting at home for the moment your weekly emails arrive.
5. Finding the optimal times to send your emails
There are folks on your email list from all around the world. Something we overlook when we send out the magnificent email we toiled over for hours. This is another way to Increase Your Email Open Rates.
Different time zones must be considered. as well as the best days and hours for your audience. Since very few (if any) of them reside nearby.
Your email campaigns may be delivered at a specific time by some email marketing companies. Depending on their time zone, this can be 10 am.
Some email service companies even examine the data. When subscribers are most likely to open and click through emails, that is when they are sent.
Even though the outcomes of numerous studies vary, you must finally choose what is effective for your audience. But there are innumerable research that provide a place to start.
5 Subscriber Distribution And The Best Weekday
Weekends were the absolute worst time to send emails, according to all of the research combined. Your best option for sending out that mouthwatering weekly newsletter is during the weekdays.
However, it’s crucial to hold in mind that these studies were conducted using someone else’s email list, not your own.
Therefore, simply take this information as a starting point and try out alternative days and times to send emails as an experiment.
6. Use a branded email address
Stick with a Gmail, Hotmail, or Yahoo account if you don’t mind ending up in your subscribers’ garbage folder. This is another way to Increase Your Email Open Rates.
Having a domain email address demonstrates your professionalism and suggests you have something worthwhile to communicate. But it also prevents you from being caught in the spam filter.
Since your open rate will be zero if you don’t appear in their inboxes, let’s face it.
You can use a service like Google G-Suite, where you can receive an email address with your own domain for $5 USD per month.
As an alternative, you could contact your web host. You may receive a free domain email and not have to pay anything more, depending on your web host. However, it’s advised that you register your domain with a different business for security reasons. Also check email management system
This will make a significant difference in your delivery rate. Although it isn’t infallible, the fact that your competitors don’t have their own branded domain email provides you an advantage.
7. Up your deliverability rate
One survey found that more than 20% of emails never reach their subscribers’ inboxes. Think about that for a minute. This means that 20 out of every 100 people are not receiving your emails due to delivery problems. This is the step that will have the biggest impact on raising your open rates. This is another way to Increase Your Email Open Rates.
Here is an overview of the global delivery rates: 7 Delivery Prices Worldwide
How can your deliverability rate be raised? To “whitelist” or add you to their email contacts, ask your subscribers to do so. Utilize a double opt-in (most email providers do this by default).
Re-engagement campaigns can be used to weed out subscribers who aren’t opening emails.
8. Consistency is key
Being consistent is essential if you don’t want your email list to become stale.
Your email recipients will start to anticipate receiving them on particular days and even at specific times.
These are the individuals who will devour your material, giveaways, and compensated goods and services.
You don’t want to abandon them.
They are more likely to recognize your identity or brand the more frequently you appear in their inboxes (within limits, of course). The more likely they are to open your emails, of course.
Don’t give up, even if you do temporarily disappear from the face of the world. Rejoin the bandwagon and begin sending emails to your list once more.
Since they are all people, they will comprehend. If they don’t, they aren’t supposed to be on your list in the first place. Only those who are will be able to fit.
9. Beat the spam filters
Any email service provider’s spam filter will be triggered by a few words. making learning these terms and figuring out how to outsmart them a major focus. This is another way to Increase Your Email Open Rates.
Words that’ll land you in spam folders without a doubt:
- Free
- Terminate at any moment
- Click this
- This is not spam (like, seriously, come on?).
- great deal
- Buy now
- unique promotion
- Winner
- Amazing
You’ll have a very poor open rate if your subscribers don’t get a chance to open your emails.
Business owners frequently request that their new subscribers “whitelist” them. Yes, not everyone will, but for those who do, it will make a difference!
When creating your subject lines and preview content, be aware of the terms that raise a red alert. While some aren’t as terrible, others are sure to land you in Gmail’s “promotions” tab or the spam bin.
The promotions tab in a Gmail account will seem as follows:
8 Promotions tab in Gmail
You can advise your subscribers to whitelist you by adding your contact information to their address books.
Click this button after selecting an email to complete the action:
Whitelist 9
After that, it will mention several things, and you should ask them to click “Add XYZ to your contact list.”
You could also be there for a number of different reasons, according to your subscriber. However, if you can get past the spam filters, your open rates will significantly increase.
10. Don’t overdo the number of emails you send
It moves without saying that in order to grow, your email list has to be cultivated.
But balance also comes with that. This is another way to Increase Your Email Open Rates.
As we previously stated, consistency is essential to ensure that your subscribers remember you. But it’s equally important to avoid annoying or overburdening them with emails.
Our inboxes are all overflowing. Therefore, if you keep showing up, people may quit opening your emails.
And if they do open your emails, they’ll do so to find the dreadful unsubscribe button at the bottom.
For your audience, strike the appropriate balance.
Depending on your niche, this might change. However, once or twice a week usually suffices.
There might be a portion of your audience who prefers to hear from you via email more frequently.
If that’s the case, you might use a checkbox at the signup page to segment your list by email frequency. Alternately, you might brand your “daily” newsletter differently from your regular newsletter and make it available through various forms, landing pages, etc. Adding calls to action to the bottom of your standard emails is another option.
Once someone has subscribed, you might post opt-in forms for your “daily” newsletter on your blog. To provide a new set of forms or CTAs to people who have already subscribed, you might make advantage of the ‘SmartLinks’ function in the Thrive Leads WordPress plugin.
11. Re-send your emails
We all have incredibly busy lives.
Sometimes a subscriber’s failure to open an email is not due to disinterest.
In some cases, it’s because they haven’t yet addressed their overflowing inbox.
Maybe the first time it went to their spam folder.
You might be concerned that this approach is obtrusive. I can guarantee you, nevertheless, that many seasoned business owners and significant corporations use it.
You’re likely to see a few unsubscribes, much like with the re-engagement initiatives. Once more, that will be a fantastic approach to remove anyone who shouldn’t have been on your email list in the first place.
However, those who actually missed the initial email will be appreciative that you sent it again. Additionally, your open rate will soar.
The ideal method for sending emails again is to alter the subject line while leaving the body of the email same.
At the start of the email, you can add a phrase like this: “I noticed you missed this, and I didn’t want you to miss out!You can also leave everything else exactly the same, excluding the subject line. This is another way to Increase Your Email Open Rates.
12. Ace your preview text
We’ve gone into great detail about how crucially important a great subject line is. But what about the paragraph that follows the subject line in your inbox?
You might only have a few words for your preview content, depending on the length of your subject line.
You will, however, wind up with practically a whole sentence of “preview text” if your subject line is succinct and to the point.
The subject line and preview text for emails as they appear in Gmail (or through G-Suite) are as follows:
Subject Line 10
Utilize this area to its fullest.
Anything that enticingly explains your email would be perfect. Always work to pique the interest of your subscribers with that scant preview text.
You can use your imagination, but to make a great first impression, abide by the same guidelines you would use for subject lines.
Try to draw them in with anything that is closely related to the topic line in order to arouse their interest and pique their curiosity. Also check How to use free keylogger
13. Use an email verification tool
Typically, three sorts of email addresses can interfere with delivery:
Hard bounces are emails that unsuccessfully reach their intended destination. The inbox may have been removed or the email address may have been configured improperly.
Spam traps, which frequently employ outdated email accounts like Yahoo, Gmail, Hotmail, etc. Despite having been abandoned and the accounts possibly being closed, they continue to receive email.
If you have a single confirmation and subscribers spell their email address wrong, you will have invalid email addresses on your list.
If your email list uses double confirmation, the last one won’t be a problem. Regardless of whether you’re utilizing double or single confirmation, the first two can be challenging.
Utilizing an email verification service like Mailfloss will help you resolve this. You may mass validate your subscribers by just importing them.
The majority of well-known email services are integrated. The likes of MailChimp, Drip, ConvertKit, Constant Contact, Ontraport, etc. are examples of this.
Wrapping it up
Freebie seekers will always exist, and they couldn’t give a damn about your content or your company.
what is good news? In any case, you don’t want those individuals on your email list! They won’t read your emails, become devoted followers, gorge themselves on your information, or eventually make a purchase from you.
In that sense, it’s a blessing. It need not be difficult to increase your email open rates. You will notice significant differences if you include these minor adjustments in your email marketing strategy.