You don’t have to have incredible connections to get the right PR exposure. There are several proven marketing methodologies that can help you connect with the perfect journalist without having to hire an agency that offers PR services.
In this post, we cover the 3 top tips to get your PR efforts going by connecting to the right people.
Let’s dive in.
1. Use an Email Finder Tool
One of the easiest ways to find an email of anyone online is by using an email finder tool like FindEmails, Hunter or Snov. These tools are affordable and really easy to use. All you do is get the name of the journalist that you want to reach out to and power up the tools to find their email. They have giant internal databases and proven ways to double-check each email to decrease undeliverables. You definitely don’t have to pay for PR services any longer, just use these tools and save yourself hundreds of dollars.
Once you get their email, you should set up personalized outbound email campaigns using Mailshake or Lemlist and send out a ton of follow-up emails. Personalize the emails with actual links to their articles and comments written by you about something that they covered in them. This will show the journalist that you have actually taken the time to research them and their work.
2. Contact them on Social Media
Another great way to connect with the perfect journalist for your business is to contact with them on social media platforms like Twitter, Instagram, and LinkedIn. It completely depends on your industry and the type of journalist they are but generally these three platforms that we mentioned do wonders.
A great tactic is to use your friend request on one of these social platforms as the first touch. And then make the second touch be the cold email outreach. This way you can start your email by saying “Hey, I just messaged you on LinkedIn!” This way, your email would look even more natural and authentic.
3. Comment on their Articles
Another great way to get on your journalist’s radar is to leave thoughtful and helpful comments on their articles. You can’t hire any PR service to do this for you. Once the journalist gets your email they will likely look you up, and then if they are busy they will put your email “on snooze”.
To get their attention and remind them that you exist, leave a thoughtful comment on one of their articles. Leave several comments in several weeks to leave an even bigger impression in your budding relationship. If they see that you have actually read their content and are interacting with their audience, they will be more likely to respond and feature your product or service in their next piece.
Recap
We covered 3 of the best tips to boost your PR efforts. First, use an email finder tool to get the perfect journalist’s email. Then, contact them on various social media platforms to make a good first impression. And third, comment on their articles to show them that you have read their content. With these tips, you will surely get ahead of the competition and score lots of publicity for your business.