With 3.5 billion smartphone users in the world today, almost every third person owns a smartphone. Also, the global e-commerce market will reach worth about $5 trillion by 2021. There has never been a more beneficial time to have an online business.
This is the age of information and accessibility. Consumers are most likely the web or mobile users. They like to connect with people around the web. Similarly, they perform product research and buy whatever they like through the web-based service. Today, with everything getting digitized, consumers do not want to impact their buying power wherever they are in the world or at whatever times. This has changed the way people used to shop conventionally. And, the more the world is evolving digitalization, the more online retailers get the opportunities to make more sales and revenue over the web.
If you are an online business retailer looking ahead to increase your sales or an enthusiast digital entrepreneur looking for a pack of fresh business opportunities online in 2020 and beyond, you can use the following 5 ways to catalyze your success in this digital age.
Third-party Commerce
For online business expansion, third-party selling is not a hidden strategy now. you can sell your products or services through any popular online selling platforms like Amazon, eBay, or Shopify. Doing so can reserve a steady profit for your business that otherwise is a challenging task.
You are most likely to pay a small proportion of your sales as a commission or service fee to those online vendors, but it is worth paying. However, platforms like Shopify are simple to set up. This will save you on time and money, in terms of web store development and extra marketing.
You can make your business outshined on these popular online marketplaces by following some effective guides. Here are some practical tips for you.
- Name your products wisely. Include relevant keywords in the title and use action words that compel the users to click through.
- Write a product copy that sells. You should use bullet points, bold, italics, and short paragraphs wisely to make your description easy to read for the eyes. Try to make the key features of your products stand out and easily visible and readable.
- Let everyone know your brand story. When you sell your products on a third-party marketplace, make sure you announce your brand story to your audience. This way, your audience is more likely to engage with your products on a meaningful level.
Add Better Product Images
One of the biggest advantages of real time shopping over online shopping is that the buyers are able to see, touch, and feel the product. On the other hand, online shopping limits their audience to judge the products through images. To minimize this drawback of online shopping, you can make your image quality better and close to the real object. Make your pictures better and original.
You are required to optimize the product images. Internet shoppers judge a product through its image. If your products are good but the images are not clear, and eye-catchy, your products are not likely to like and purchase by the potential buyers. Make your product images clear, concise, and eye-catchy to increase the selling success of your products.
What you can do is:
- Add images with different angles.
- Provide the zoom-in option.
- Add a video of your product.
- Add a 360-degree view of the product.
- You can also provide users with the product test or their real time use.
Make sure all of your product images look professional. The lighting, filters and edits, and retouches make your product image look professional. Present your products wisely, nicely, and professionally.
Making a little extra effort can help your buyers make their buying decision. Always think about how your customers react to any changes you make to your online store, product images, or description. Try to make your customers’ experience as flawless as possible.
Define Your Best-Selling Products
An effective way of enhancing your online sales is to define your best selling products. The key is to know your best sellers because it helps you understand your buyers. It also helps you define your future line of product from the sellers’ point of view.
You can go to your Google Analytics account to know which products are your best selling ones under the product performance section. Knowing about your best selling products can help you sell more of them in many ways. You can set up paid ads, upsell them, and prepare more of those products for selling.
This simply works because when you would know what are customers more interested in. you would know what should you keep selling and understand your customers better.
Dropshipping
Drop-shipping is a way of selling in which you don’t directly sell to your audience. You rather take orders from buyers and sell them through other retailers or directly through the manufacturer.
If you want to sell a wide range of products through a third-party platform like Amazon or eBay, you can earn an additional income with dropshipping that, too, without any hassle of shipping or inventory management. In dropshipping, you don’t have to keep the products that you sell in stock. You can work with an official dropshipping platform to sell a selection of products without stocking them at your place.
Blogging
Content has become a strong factor in selling online products. Websites that write engaging content for their users, win the game. For instance, if you belong to a software development company in Houston, write content that informs the user on the relevant subject. Quality content that provides information to the audience adds real value to the website. Launching an official blog for your website or your personal brand contributes to boosting your sales.
If you already have an online business, you can boost your Google ranking by creating value-driven content in your niche or sector. Adding quality content to your website helps you boost brand awareness, build consumer loyalty, and eventually increase your sales. However, it is challenging to launch an online business, but if you make use of the right blend of online business opportunities, you will get the rewards.