The customer of today is smart. Instead of just purchasing anything by anyone, customers prefer to do some solid research before buying anything online. The data that they gather – the product reviews, the customer feedback helps them decide whether the product is worth buying or not. To engage customers, it is important to get hold of the customer’s attention in the early stage of their visit.
Start with a story
The goal of your website is to increase the duration of customer on your website. To do that you must use the power of storytelling to entice customers. When the customers are able to relate to your story, they will be able to trust the brand, and there is a good chance that the customer will purchase from the website.
Make it a seamless journey
When a customer lands on your website, they either want to purchase something, or they’re just wandering around. In both the cases your job is to make the journey of the customer as seamless as possible. Ask yourself what you want your customer to see when they land on your homepage? Once they know what they are looking for, what steps should they take to buy the product?
When it comes to guiding people, the website design is the top-most element to consider — followed by good content and SEO.
Let’s look at some of the must-have elements in a website.
Everything begins with homepage. If the website is taking too much time to load, it will be difficult to grab hold the attention of the customer. Since the customer is visiting for the first time, it is essential to use less scrolling so that it won’t freak out the customer.
Let’s look at the various website elements can hold the attention of your customers.
1. What’s the promise?
Every page of your website must start with a promise. A promise in a website is the title – the headline that defines what the web page is all about.
The purpose of this promise is to educate the customer what the web page is offering and how can the customer get help from that web page.
The promise that you make with the customer will the steppingstone towards the customer’s mindset.
Right in the first few seconds after landing on your website the customer will create a perception of your website in their mind. If the knowledge is good, the customer will continue browsing the site.
2. Call-to-Action (CTA)
Imagine this. You bake the best cake in your community. You contact a professional web design New York agency and ask them to develop a website for you. They do a pretty good job. However, sadly, since you’re too excited about the site, you didn’t think of how a customer will contact you. You don’t have a phone number; your email is full. Your hard work will not produce any result.
It calls drills down to the power of CTA. If there is no call-to-action on your website, how will the customer contact you? How will the customer order from your website?
Don’t flood the website with too many CTAs. One CTA per page will do the trick. However, ensure that you take all the relevant information that is necessary for carrying out more various activities. You can choose email, home address, and social media id.
Mostly, companies begin by introducing videos on their homepage. It’s a beautiful technique to highlight the main points of your brand.
The how-to videos can demonstrate your USP in a fun manner. Videos are a great way to engage your audience and establish a strong bond.
3. How can a customer trust you?
You need to put some trust elements on your website. Whether be it logos, testimonials or add–ons. Request your customers to make videos and show these videos on the homepage.
The reviews, case studies should appear on several pages on your website. They establish trust and secondly; they look for social proof when they’re willing to buy a new product from an unknown brand.
4. Update Content Frequently
It is a good practice to update the content on the homepage. Whether it is a banner or an offer. You must engage the customer with the ever-changing content. For instance, you can place the blog or social media feed on the homepage that will show content activity on the page.
5. What are the core services?
The goal of any website is to generate sales. Also, the customers who visit your site are willing to buy your product or take the offered service.
The more details you provide about your service on the homepage, better it will be for the customer to understand your product/service. If you list down all your services, it will be easy for the customer to learn which services you are offering.
The best you can do is to create one page for every service. In this way, it will be easy for the customer and you to segment the customers as per their desired service.
It’s usually a good practice to show all the services in a drop-down menu of the homepage.
It’s easy for the customer to know at a single glance which of the services are offered by you and order their desired service from the homepage.
In a nutshell
The goal of every website is to generate sales. For the first few months no sales it, okay, but if after a year or two the sales don’t grow, it means that there is something wrong with the website.
Take help from the above elements and see which of the elements are not present on your website. These are the common mistakes that are often missed by website owners. Now, you know which elements to look for, so I guess there is no reason for you to fool yourself anymore.