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5 Tips to Level Up Your Content Marketing Game and Drive More Conversions

Effective content marketing requires A LOT of work.

After all, it takes more than publishing content and hoping your target audience will see it and act on your conversion goals.

You need effective marketing strategies, leverage the right tools, and throw in some creative tactics to achieve content marketing success.

Fortunately, that’s what this guide is about.

We’ll cover five tips to help you take your content marketing to greater heights and, in turn, boost your conversion rate and sales.

1. Plan your content

Content marketing involves many aspects, from understanding your target audience to finding the best methods to deliver content to the right audience at the best time.

This makes it crucial to plan your content marketing initiatives to keep everything organized and on schedule.

Planning helps you map out your content, establish the writing style, determine your posting frequency, shape your strategies, and streamline your content marketing tasks.

At a minimum, ensure your content marketing plan includes:

Explore, discuss, and write down your content marketing plan with your team. This helps ensure everyone is on the same page and contributes ideas to solidify your plan.

Use tools such as Strive’s WordPress Editorial Calendar plugin.

The plugin can simplify your content creation process with a checklist directly within the editor feature.

Image source: strivecalendar.com.

You can streamline your content planning and creation process, allowing you to produce quality blog posts, articles, etc., faster.

Planning your content is also critical to help ensure you deliver appropriate content for specific channels. This helps you avoid issues such as being shadowbanned on certain social media platforms.

2. Use the right tools to streamline your tasks

Implementing your content marketing efforts on top of managing other aspects of your business can be exhausting and time-consuming.

The solution? Simplify and streamline your content marketing tasks to help you work more efficiently.

Leverage the right tools, such as reliable Content Management Software (CMS). A CMS can help streamline conceptualizing, modifying, and publishing your online content.

A CMS lets you manage your content on multiple online platforms even with limited technical knowledge.

Most CMS provides an easy-to-use interface that helps you build and run your website and publish content without writing code.

For instance, a CMS can handle basic infrastructural functions such as embedding images and generating web pages.

This allows you to focus more on the visible aspects of your website and content creation and publishing.

Supercharge your content marketing efforts with tools that simplify your tasks. This helps you implement your content marketing initiatives efficiently, improving your conversions and your company’s profitability.

3. Create multiple content types

Publishing blog posts and sharing content on social media alone are not always enough to get you the traffic, engagement, and conversions you expect.

You’ll need to mix the content you publish to get your target audience’s attention and compel them into acting on your conversion goals. This includes content for your blog posts, social media channels, and your latest customer service software chatbots.

Below are some of the content types you can create and leverage to bolster your efforts.

Also, use multiple distribution channels to deliver your content to the right people at the perfect time.

Know the content types that work best for specific channels and audiences and leverage them to give your content marketing efforts a boost.

Use ecommerce tools and social media management apps such as Buffer to streamline publishing your social media content on multiple platforms.

You can create your content and schedule it to auto-publish on Facebook, Instagram, and other social media channels.

Image source: buffer.com.

Automated posting eliminates posting your social media marketing content manually, allowing you to get your content out to your audience faster. This can help boost your engagement and conversion opportunities.

4. Repurpose your old content

Make the most of your previously published blog, article, etc., by repurposing it into other formats and for your other campaigns.

Doing so reduces the time and resources you spend on creating new content while optimizing your existing materials by turning them into something slightly new.

Repurpose your old content such as:

As long as they’re still relevant, you can update and compile your old blog posts and turn them into an up-to-date guide or ebook.

When done right, repurposing your old materials can help you make content marketing work in a world saturated with content.

5. Measure your content marketing performance

Smart content marketing involves tracking and assessing your performance.

This way, you’ll know whether your efforts are paying off and where you are succeeding (or failing).

Measure your content marketing performance based on these metrics:

Use tools such as Google Analytics to track your website’s new and returning visitors.

Image source: flightcircle.com.

Measure your content marketing performance to ensure you’re spending your time and money wisely and getting your expected returns.

This also helps you spot gaps and make the right adjustments to improve your content marketing performance and get higher conversions.

Amp up your content marketing and boost your conversions

While increasing your conversions, and in turn, sales don’t happen overnight, the tips in this guide can help set you up for success.

Leverage the best-fitting strategies and tools to supercharge your content marketing efforts. Improve weak areas to boost your performance and gain better results.

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