Before we can get to practical tips, let’s first define what a follow up email is. In brief, it is a letter that you send after any kind of correspondence with partners or customers. For example, a business meeting, a presentation, another email that was sent recently, and so on. The main goal of such a message is to wrap up the information given or discussed in a previous dialogue. In other words, it is needed to make a brief summary of important information.
Who should use such emails? It is a quite versatile form of messages. Thus, it can be used for many purposes and by pretty much anyone. For example, it can be useful for entrepreneurs to summarize a business meeting; for HR managers to give a follow up on a recent interview; even for marketers to remind potential customers of something important.
In marketing, follow-ups are your reaction to the actions of the audience in order to turn it into real customers.
Image source: https://www.superoffice.com/blog/follow-up-email/
For example, a user downloaded a trial version of a product, left a request or received a consultation but did not complete the purchase. Then you remind them about your offer and push it to the next step.
If a potential client is not ready to make a decision right now, persistent calls may scare them away. Whereas follow up letter is an unobtrusive way to establish a dialogue.
The chain of such letters forms trust and stirs the interest of the user until they take a targeted action. Effective follow-up is as personalized as possible and takes the interests of potential customers into account. This is what distinguishes follow-up mailings from regular emails designed for everyone.
How To Write Perfect Follow Up Emails?
Follow up emails are vital for modern businesses. Not only can they be used to summarize important discussions but to help you keep your customers!
How do you keep your customers with the help of follow-ups? Think of it this way – only about 3% of your potential customers are willing to make a deal with you right when you reach out to them for the first time. What does this mean? Let’s say you have 100 targeted contacts per day, you send newsletters to each of them, but only three people become real buyers. The remaining 97 simply disappear instead of making a profit.
How can you keep them? The secret is to remind them about you and your products regularly, but you need to do it right. Below, we have gathered the top five effective tips that will help you create top-notch follow up emails and turn a potential client into a real one!
1. Expediency and frequency
There are many cases when deals are made after a few good follow-ups. While your potential customer may have many better things to do rather deciding on your offer, your follow up emails can stimulate this process. A person may postpone making a decision, prioritizing other things, but your follow-ups won’t let them forget about your offer.
Therefore, even after 2-3 weeks, a person can “wake up” and make a decision in your favor. However, you must understand how frequently you can send those letters. Here is a tip – increase the time interval between follow-ups without an answer in order not to look too persistent.
2. Personalize your letters
Make the most of everything you know about a potential client! This applies not only to contact information. Segment leads by interests, create chains of letters on different topics, and most importantly, make your letters “live.” Personalization makes the user believe that you are writing specifically to them, which makes them trust you more.
For example, in the follow-up after a master class, contact the person by name, ask what he or she liked most, recall an interesting or funny moment that took place during the event – in other words, establish an emotional connection. This will create a sense of trust and improve feedback. Personalized emails bring more conversion, so don’t neglect this.
3. Do not impose a sense of guilt
Even when the user does not respond to letters, this is not a reason to blame them. If you make a potential client feel guilty and make excuses, they are unlikely to cooperate with you.
Just imagine if you received an email from an online store who accused you of not opening their emails. How would you feel about that? We bet this won’t make you want to make a purchase in that store. In fact, the result is likely to be the opposite.
4. Make it clear and concise
After you follow up, the user must clearly understand what benefits they might get from choosing you and what actions you expect them to take. For this, let your message be concise and straight to the point. But do not unveil everything you want to convey to the client right away. Here is a rule to follow – one letter = one idea. The rest you can share in your future emails.
5. Add an email signature for better results
A good email signature is a perfect business tool that significantly widens your horizons. Some of the biggest benefits it brings are:
- More professional look of your letters
- Your contact details are always within a short reach for your partners and customers
- Increased traffic
- An opportunity to increase the number of your subscribers in social media
- More efficient targeting
- Higher open and response rates
- Higher brand awareness, etc.
As you can see, email signatures can turn every email you send into an excellent promotion tool. How to create a perfect signature? You can design it on your own or hire a professional. However, there is a way to save your time and money! On the Internet, you can find plenty of templates and tools that make the process much simpler and quicker. One of the best tools to use is Newoldstamp email signature generator; be sure to check it out!