Take a survey of any group of marketers on how to quickly grow ecommerce sales and the first suggestion you will hear is “Use Discounts.” Online buyers love sales. Any reason you can think of – Black Friday, your ecommerce birthday, National Holiday, all of these events are more likely going to drive sales.
There is only one problem with this idea. In sales, this means lower prices, and lower prices mean lower profits. Yes, a coordinated sales strategy can offset lower margins by increasing volume … But what if you could increase ecommerce sales without lowering prices?Is that something you’re interested in? In this quick tutorial, we’re going to provide you with 6 of the most effective methods we’ve found to get more conversions without lowering your prices or using discounts.
1. Utilize A/B Split Testing
Split testing (A / B testing) is an easy way to make more money. This is a Kaizen-like approach to continuous improvement that – when done correctly – will ensure results. The problem is, most ecommerce development agencies or stores don’t test enough, try many things at once, or fail the test at all. Do not do it. Learn this lesson and say no to the competition.
2. Highlight Your USP
Identify and highlight your USP to stand out from the competition. Your Unique Selling Proposition (or Unique Selling Point) answers the question “Why should I buy from you and not from someone else?” Your company not only needs to have a defined and advertised USP, but every product or service also needs its own USP.
Is there really something unique about the products you sell?
Ever heard of Gray Poupon Mustard? Take a look at the supermarket shelves. Definitely not the cheapest mustard you can find out there. Customers never dream of paying less for Gray Poupon. After all, it is marketed as a brand that the rich cannot live without. This type of mustard is not “common”.
3. Polish Your Checkout Experience
You seldom find someone in a local store who pays for almost everything and then decides to step in and leave their shopping cart. This only happens online.
“That’s the nature of e-commerce.” Abandoned Shopping carts are inevitable as digital marketers sometimes tell us. If you’re asking us, this is not the case. We have noticed significant improvements in the application of conversion rate optimization principles are applied to the checkout experience.
4. Use Automation
It’s a great feeling to watch your business grow. When you have more customers, more profits and more success, every day is more exciting than the day before. However, growing your business makes it harder and busier than ever. That can be a big challenge – after all, there are only a few hours in a day!
Automating your ecommerce with one of the best marketing automation tools is key to taking on much of that weight. With ecommerce automation, you can simplify repetitive or regular parts of your work, otherwise they will take a lot of time.
5. Create a Sense of Urgency
Ecommerce customers tend to do a lot of research before making a decision. Your job is to give them enough information (so they don’t have to go elsewhere to answer their questions) and a reason to buy from you right now.
There are many creative ways to do this: create mobile push notifications with limited exclusive packages, add a gift to your purchase at a specific time, or being adjustable to delivery times (especially on holidays). Giving potential customers a good reason to close a deal while they’re on your website will increase your sales. Ultimately, this is the goal and purpose of optimizing the conversion rates.
6. Make use of Testimonials
Online shoppers want to know that ordering from your shop is a smart thing to do. The best way to show that is by praising satisfied customers. Use ratings, comments, feedback and recommendations – involve your customers in promoting your products, services and brand.
Every sales page on your ecommerce site must have a social certificate. If you are afraid of getting “bad reviews”, decline them. Having no customer feedback is more damaging than risking a few complaints.
It’s Your Turn Now!
There are many ways to increase sales without resorting to discounts. We’ve provided you with six proven ways you can use your ecommerce site. Are you ready to scale?