Cold calling is one of the most famous strategies that marketers relied on since the invention of the phone.
Some may say the golden days of cold calling are gone due to the addition of modern lead generation techniques, but to underestimate its power today means that one misses tons of customers.
However, to be truly successful with cold calling you must be equipped with the knowledge and this is why we’re sharing 7 Cold calling tips with you that will put power in your hands and help you stand out from the competition.
Call at the right time
Timing is everything and often a busy or sleepy client won’t have the patience to get on the phone with yet another marketer who wants to consume their time.
Find out where the client is from and do not call them early in the morning before they have finished their coffee but rather wait a bit and reach them when they are in the working mode.
The same can be said for late evening calls after 10 PM.
Mondays can be chaotic, Fridays are busy and Sundays are usually personal.
Use good software
Thanks to software such as call intelligence platforms we have today cold calling has never been more efficient.
A call intelligence platform is software that makes calling easier because it uses a powerful algorithm that can track and optimize your cold calling campaigns.
Some of the useful features of call intelligence platforms are:
Call recording – Record a call, learn and extract useful data for next time.
Automated dialing with voicemail – Manual dialing consumes time and it’s boring, voicemail is a must because often 1/3 of total calls will end up there.
CRM integration – Get insight on customers who recently clicked on your product or read an article on your website and reach them at the right time.
Analytics (useful for team tracking) – Analytics helps you get better at understanding what’s going on in your campaign.
Do some research:
Before making a single cold call you should already know the fundamental information about who you are calling.
This way you can bring some personality into the call and by knowing what they have achieved you can slide it into the conversation if appropriate.
People like to hear about themselves and that someone has paid attention to who they are and what they do.
Today, everyone is on the internet, so find them on Google and visit their website, check them on social networks or visit their LinkedIn profile.
Remember the more you know them, the warmer the cold call will become.
Use a script:
The biggest players in the game use a script no matters how many successful cold calls they have made.
Confidence and improvisation are important, but highlighting the main steps is what makes you stable even if you roll off a bit and make a mistake.
The script is your ally and you should trust it.
As a matter of fact, it would be ideal to make the script unique and designed for each client, but that is up to you.
Just remember, a script is just a tool to aid you, so try not to sound like you are reciting it and keep it human!
Always follow up:
You should always know the next step and make the conversation flow towards the sale, to sail the conversation to its destination.
If the project is big and you believe they won’t yet convert, feel free to set up another appointment when you are both free.
You need to be continuous with the communication and keep them interested in the entire process.
Work on your sales skills:
Those who quit after a failure tend to call success mere luck, but luck plays a small role.
A true salesman has a background built on books and courses that they have tested in action and failed more than once.
Through learning, practicing, and willing to fail, the true skill is born and with that ability, cold calling stops being dependent on luck.
Remember, everyone has difficulties in the beginning but the future is bright for those who are willing to power through.
Make it easy for customers to buy:
You do the job and convert a customer only to lose them once the deal is set because there are no clear ways for customers to complete the purchase.
You can set up automated shopping carts that the customer can use with ease or you can send them the invoice by using one of the invoicing software services (or any good QuickBooks alternative).
The point is clear, once the desire for buying is born within the customer, you need to seal the deal before they get cold again.
Conclusion
Cold calling is a great way to attract leads and if you put some time into it and not give up, you will be proud of your success sooner than you expected.
Use technology to your advantage, learn and practice to get experience.
Remember to follow up with subscription letters or similar techniques. Do not let them forget you so that they may stay there forever!