How to keep track of browser behavior on your site

Businesses deal with many issues in their daily operations; there are always new trends they need to keep an eye on, competitors trying to get the upper hand, ensuring employees and customers’ satisfaction, and that everything goes as smoothly as possible. Surprisingly, even though businesses are starting to deal with fraudulent activity on a daily basis, cybersecurity is still not prioritized enough.

A lot of businesses still believe that the best way to deal with the dangers is to bury their heads in the sand and hope it will just pass by without affecting them or their business. Unfortunately, this “if I don’t see them, they don’t see me” technique doesn’t quite work with cybercriminals. Their only goal is to get financial gain, and they don’t care who they have to exploit to accomplish it. They do not discriminate against their victims, which means everyone can become their target.

In the past, small or medium businesses could find some safety in their size as cybercriminals concentrated on exploiting big companies since they brought more significant gain. Since then, cybercriminals have changed their tactics; they can find profit in even the smallest business. Worst of all, the small and medium businesses have become their favorite targets since they have less sophisticated cybersecurity systems than the big companies, and that is if they even have them. Luckily, you don’t have to just accept the fact your business will eventually become a victim of a cyber-attack; you can fight against it and protect yourself and your business. SEON’s online fingerprinting solution shows how easy it can be to reduce the dangers cybercrime poses; you just need to know how to start and utilize the right tools.

What is browser fingerprinting?

You might think that browser fingerprinting sounds like something from SF movies and not like something you can implement in your company, but you couldn’t be further from the truth. It is actually an unbelievably helpful process that helps you know who your customers are and recognize the patterns in their behavior. Browser fingerprinting is the process of gathering hundreds of different variables from your browser and using them to create a unique user fingerprint. By combining elements like the operating system and its language, system fonts, or browser local databases, you can create just as unique browser fingerprint as your own fingerprint and use it to identify any fraudulent behavior.

How can browser fingerprinting help in the fight against cybercrime?

Cybercrime is no longer just something we read about in the newspapers every once in a while, and it has become an everyday occurrence that is affecting more and more people on a daily basis. According to this research, forty-three percent of all cyberattacks target small businesses, but only 14% are ready to defend themselves. Do not allow yourself to become a part of that statistic. While browser fingerprinting has been part of business operations for a long time already, especially in the marketing and sales department, its usefulness in the cybersecurity department has been unrecognized.

Browser fingerprinting brings the biggest benefits of preventing online fraud like an account takeover or identity theft which is why it is commonly used in the financial and eCommerce sector. By collecting all those variables from the user’s device and creating their unique fingerprint, the system recognizes when changes happen and uses additional security measures to confirm the user is who they say they are, especially if they are a return visitor. For example, on their previous visit, you have created their browser fingerprint, but the next time they try to log in, it is from a completely different device and IP location. Without browser fingerprinting, you wouldn’t be aware that something is wrong, but with it, you can recognize that behavior as a red flag and ask for an additional verification method that will show if the customer is legitimate or a fraudster.

Cybercrime is getting more and more sophisticated, so the question most businesses need to ask themselves is not “will they become a target” but “when .”Implement proper security measures on time and avoid that happening to you.

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