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How to Pick the Right Digital Marketing Agency in 2020

Digital Marketing Agency

If your business is looking to expand, target new audiences, and further its reach, there’s no better option than digital marketing. Platform options are nearly limitless (e.g. social media, SEO, eCommerce marketplaces, paid ads, video ads, audio ads, etc.), and targeting the right audience has never been easier (or less expensive).

The internet is where everyone’s attention is right now, and that probably isn’t going to change anytime soon. That’s why now is the absolute best time to maximize your digital marketing strategy by hiring an outside agency.

There are countless digital marketing agencies out there, so how can one know which one to hire? Should you hire them for a PPC campaign? What about SEO? If you’re new to the world of digital marketing, there are numerous questions you might have, which is why we’ve created this guide to picking the right digital marketing agencies. Below we get into what services are offered at most agencies, how to pick the best agency for your needs, and more.

Why Hiring an Agency is a Good Idea

Digital marketing is an ever-evolving field. Once you learn how to properly do one method, there’s already been another breakthrough that makes all your work irrelevant. This is one of the major reasons why most brands contract their digital marketing efforts out to firms who specialize in marketing on the web.

Small business owners and newbie entrepreneurs have it particularly difficult when it comes to digital marketing. However, not having a large marketing budget doesn’t automatically disqualify you from contracting your marketing campaigns out to a third party. There are numerous digital marketing agencies that specialize in small businesses.

Contracting your brand’s digital marketing out to a qualified firm will help free up your time so that you can spend it on the stuff that’s more important (e.g. operating your business and performing macro-level management).

Standard Services Offered by Digital Marketing Agencies

Digital marketing is one of the best ways a brand can leverage the power of the internet into more sales, clients, etc. While there are specialty firms that focus on specific tactics/methods, most digital marketing agencies offer the majority of what’s covered below.


Most small business owners have a poor understanding of what SEO is. SEO stands for search engine optimization and it’s an umbrella term that describes a long list of strategies to get more traffic to a targeted website.

The way SEO works is by optimizing your website’s content so that Google (and other search engines) will rank it high in their search results pages. SEO is a very complicated industry (that’s worth a cool $80 billion) and is typically far too complex for most small businesses to fully grasp on their own.

Social Media Advertising

Social media advertising (i.e. putting paid ads on Facebook, YouTube, Instagram, etc.) is one of the absolute top ways to build awareness of your brand (as well as drive new sales).

There are numerous social media platforms that can be used for advertising, and nearly all of the major ones offer some form of paid ads for businesses. Examples of top performers in 2020 include:

  • Instagram
  • Facebook
  • LinkedIn
  • Snapchat
  • TikTok

Getting to know the ins and outs of each platform would be a huge undertaking for most businesses, which is why they prefer to contract this work out to qualified marketing agencies.

Content Marketing

Content is king in the world of digital marketing, and for good reason! The internet is made of content, without it, nobody would have any purpose to use it. Content marketing is one of the main methods of digital marketing that most successful companies use in some form or another.

Social media content, blogs, whitepapers, video, etc. all fall within “content marketing.” Most industry experts agree that having a solid content marketing strategy is one of the more optimal growth strategies (in regards to digital marketing).

Email Marketing

Email marketing has been around since the late 1990s, and it still exists as one of the best forms of digital marketing out there. Any business that sells a service or product online should have an email marketing strategy.

People check their email every single day, and if people are interested in your brand they will gladly sign up for your email list. This is where the marketing part comes into play. Knowing how to create, target, and send emails to potential customers is a skill all in itself.

Email marketing is especially important in eCommerce (so much so that it’s essentially required in 2020 to have an email marketing strategy if you’re selling something digitally).



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