The internet is now considered to be the main platform for buyers and sellers to connect across the world. Businesses today need to have a strong online presence so customers can easily interact and find your products on the internet.
If you run a small scale business and are looking to revamp your website, increase organic traffic or generate new leads and revenue in Miami, approach a digital marketing agency and see what they can offer. There are many Miami digital marketing services to choose from which generally specialize in the following types of digital marketing listed below.
The Most Effective Methods of Digital Marketing
Content Marketing
Digital marketing agencies specialize in the creation and promotion of content related to your business for the main purpose of generating new customers, traffic growth, brand awareness, lead generation, etc.
Social Media Marketing
Social Media Marketing is the practice of promoting your business on social media channels to increase your company’s brand awareness and online presence. The most prominent social media platforms are Instagram, Snapchat, Facebook, LinkedIn, Twitter, Pinterest, etc.
Search Engine Optimization
Search Engine Optimization (SEO) is used to optimize your web traffic organically which will result in your business ranking higher on the search index pages of search engines such as Google. Digital marketing agencies that offer SEO services will include organic traffic being generated from your business online platforms such as the main website, blogs, social media channels, etc.
Affiliate Marketing
Affiliate Marketing is performance-based advertising where the digital marketing agency will receive a commission from you for promoting your products or services. Affiliate marketing is done through posting affiliate links on social media accounts or through the YouTube Partner Program by hosting video advertisements.
Marketing Automation
Marketing Automation softwares are used by digital marketing agencies to automate repetitive and mundane tasks that would be quite time consuming if done manually. These automated tasks include lead-nurturing workflows, social media post scheduling, marketing campaign tracking and reporting, email newsletters, etc.
Pay Per Click
Pay Per Click (PPC) is a method of advertising used to drive traffic to your business website every time your ad is clicked. The most common type of PPC is Google Ads, these allow you to purchase top slots on Google’s search results pages for a ‘price per click.’
Native Advertising
Digital marketing agencies use native advertising, these are the advertisements that are featured on an online platform along with other non-paid content.
Email Marketing
Email marketing is what companies use to promote new content, products, events and discounts. These can also direct traffic towards the company’s website. Email marketing campaigns will include the following types of emails.
- Customers welcome emails.
- Follow-up emails to first time visitors.
- Blog subscription emails.
- Newsletters.
- Customer nurturing emails.
- Holiday promotional emails.
- Loyalty program members emails.
Online PR
Online Public Relations focuses on securing online coverage with the leading digital publications, content-based websites and blogs.
Inbound Marketing
Inbound marketing is a type of marketing where a business attracts and engages customers during each stage of the buyer’s journey. Digital marketing agencies construct an inbound marketing strategy tailored for your business in order to create an exceptional customer experience.
How are Marketing Agencies in Philadelphia Different from the Rest?
The main challenge when selecting a digital marketing agency is to ensure that you find the right one. Budget constraints, business requirements and marketing proposals can make the selection process complicated and cumbersome. Many Philadelphia digital marketing services work hand in hand with business owners to strategically plan effective digital marketing tactics. A surefire way to increase brand awareness and maintain a strong online presence is through marketing the business’ main website.
A website is considered to be the online storefront of a business. Many digital marketing agencies in Philadelphia offer website building services with web page optimization for mobiles, tablets and PCs.
A well known rule in business is to build a good first impression with the customer. In today’s world, the first point of interaction between the business and a customer is through a website.
- Ensure that your business website is compatible with mobile devices. More people access information from a smartphone than other internet enabled devices.
- Keep your end-users in mind when designing your website. A non cluttered, simplistic user interface that is easy for any person to use can go a long way and generate more leads and web traffic.
- Ensure that the website has a customer care section that is easy to find with just a few clicks. This section should display the customer care helpline and email address for complaints, feedback, etc. A pop-up chat window can also be integrated into your website for a seamless connection between the customer and the company.
- If your website is optimized for financial transactions through online payment gateways, you will have to secure your customers financial data. Digital marketing agencies can ensure that your website has secure encryption enabled, preferably AES-256 encryption with HTTPS.
- Ensure that the website is optimized for SEO. As more people visit your website, analyse the data to check which keywords are the most searched for, how well they rank on search engines and base your online content around them.
Your website should pique the interest of the customer. When done right, there is a higher probability of them re-visiting your website or posting your website link on their personal social accounts which can immensely boost leads.