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Trending Reels Ideas to Go Viral in 2023

Instagram Reels have proved to be an undeniably efficient promotion tool. No wonder you’re posting them now and then to tell people about your product or service. We understand that coming up with fresh Reels topics can be sometimes exhausting. Don’t worry, we’re here to help. Read on to grab some juicy ideas and learn why you urgently need to start downloading videos from Instagram.

Why Are Ig Reels So Popular?

Before we explore the trending ideas for Instagram Reels, let’s try to understand what stands behind their enormous popularity. Here are a few factors contributing to this:

Instagram Reels are just 15 to 90 seconds long, but many users tend to keep them no longer than 30 seconds. This makes Reels a quick and easy-to-consume type of content. Such a format perfectly matches the fast-paced nature of social media, capturing people’s attention and providing bite-sized entertainment.

Reels are showcased on the Instagram Explore page, making it easier for users to discover and engage with content from accounts they don’t follow. This increased visibility has helped Reels gain popularity and reach a wider audience.

Instagram offers a variety of creative tools and effects within the Reels feature, allowing users to add music, filters, stickers, text, and special effects to embellish their posts. With these tools, you can make captivating, eye-catching short videos.

Instagram’s algorithmic feed promotes Reels that are engaging and relevant to individual users. This helps content creators increase their visibility and reach across the platform.

Seven Trending Ideas for Viral Reels

No need to say that the topics for your Reels should be relevant to your business or your account subject. Obviously, you need to understand your audience’s interests and preferences. Also, the way you present Reels largely depends on your brand’s tone of voice. What is good and acceptable for a casual account might look awkward for a company that adheres to a formal style.

1. Use wit and humor  

Unless you’re traveling 24/7 or working on an International Space Station, your life is most likely filled with more or less the same daily routines. Everything that stands out and is not plain will most probably catch your eye.

For utterly bold and unconventional ideas, you’ll probably need to use a video editing app, as the Reels feature has a limited array of tools. This means you’ll have to spend more time creating video content for your account. However, it can be very rewarding, so give it a try!

2. Post educational and how-to content

Share quick tips, life hacks, tutorials, and expert advice in a concise and visually appealing manner. You’ll be surprised at how much useful stuff can be packed in a 90-second video, or even in a 30-second one.

From clothing hauls and parenting advice to growing a business and managing anxiety — educational content often goes viral. Secret buttons on Instagram, a nice way to crop a long shirt, organizing your space efficiently, hacks helping to pack an entire summer wardrobe into a tiny cabin-size suitcase — all these are examples of simple but useful tips topics that, when presented in the Reels format, can be visually appealing and trend-setting.

3. Play on people’s love for travel and adventure

Capturing and sharing scenic destinations, travel vlogs, adventure activities, or transformative experiences on Reels can inspire and entertain viewers.

Unusual camera angles, breathtaking views, unknown places, perilous mountain trails, stormy seas, or perfectly shaped dunes — choose your idea and astonish your followers with stunning footage. Just look at the number of likes on the screenshot above. Do you require any other proof that travel posts are immensely popular?

4. Post Reels featuring pets

Capturing a pet in your Reel is a surefire way to win your audience’s hearts. Along with being a considerable expenditure item, pets can make contributions to the revenue, too — they advertise products and services, promote brands, and entertain people.

While you may get bored with a continuous string of home decor, styling, language, or cooking Reels in your feed, this never is the case with short videos featuring cats, dogs, and other furkids. Make use of people’s feelings for animals and go viral!

5. Use ‘before and after’ content

We like transformations, especially those for the better. ‘Before and after’ footage and high-speed videos are a great way to showcase results and outcomes.

Whether it’s a blossoming garden that grew from nothing or a new hairstyle, we love to observe the process of change as a praise of humans’ ability to aspire and achieve.

6. Share healthy or fancy recipes 

 With so many people advocating healthy eating, posting cooking recipes is a great niche to create viral content. Another idea for culinary content is unconventionality, be it the foods, the way of cooking, or the setting.

If you haven’t yet seen mouth-watering Reels by a Turkish guy who cooks in the woods and on the riverbank, you’re missing out on something very special. Check @dogadakigezginsef — you’ll be pleased.

Why Use an Instagram Video Downloader?

Hard work and persistence make it possible to take on the world. However, as human beings, our creative power needs to be recharged at times. While success depends on a can-do attitude combined with a never-give-up approach, remember that taking a break is fine, and even the strongest of us need it.

While you’re on pause, you can replenish your pool of creative ideas by simply viewing what others showcase in their Reels. An Insta video downloader by Inflact can help you out by giving access to tons of great content that you can watch for inspiration whenever you like.

 

Video downloader for Instagram is an online service that allows you to save videos on your PC or mobile phone. It is free and has no limits on the number of videos you can download — just copy and paste as many links as you like. Once you’ve created your collection of valuable Ig content, you can view it offline whenever you have time.

How to Download a Video from Ig?

You can download Instagram content in five simple steps. Here they are:

  1. Pick the video you like from your or somebody else’s account.
  2. Press the button with three dots next to the post.
  3. Press ‘Copy URL’.
  4. Insert the link into the Insta video saver search bar.
  5. Tap on ‘Download’.

The video will appear in your phone gallery or on your PC as soon as it’s downloaded. The process will take just a few minutes.

Definitely, it will take longer if you plan to download all high-quality Ig videos from an account. Inflact has a time-saving solution for such situations: subscribing to its Premium Package, you can download an entire profile in one go. The prices are as follows:

Key takeaways

Instagram Reels are tremendously popular, and harnessing their power is a must for all categories of users who seek exposure, be it creators, small businesses, or global brands. Make sure your content plan includes at least two or three engaging Reels per week. The Reels should bring value to your customers — it may be new knowledge, useful recommendations, expert viewpoints, or entertainment. A good taste for Ig content is a skill that requires training. The more quality videos you watch, the easier it will be for you to come up with your own ideas. Save Instagram videos and create themed Reels collections for inspiration.

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