Social media has proved its worth again. In these testing times of COVID-19, Facebook, Twitter and Instagram have proved to be a substantial investment in extending support to the customers and connecting with them, especially, when they can’t come to you.
Let’s circle back.
Social media is here to stay and rule the digital marketing strategy in the year 2020. But brands often fail to reap the benefits of social media marketing and tend to miss this buzzing boat of excitement. Read on to find out where do the brands go wrong with their social media, and how they can enhance their brand’s reach on social platforms.
You aren’t quick.
It is not a matter of attention span. The customers can’t be blamed if you are not replying to their DM or responding to their queries in two days. They will move on. On social media, users look for quick resolution and instant gratification. If your business doesn’t, somebody else will. Its better if we involve our self with some digital marketing training programs.
Expert Tip: Use social media tools to listen in on to your customers. It will also give you a 360-degree view of your social media strategy while giving you an insight into what your customers are thinking about you.
Your lack of involvement shows.
Social media isn’t a one-way road or just about the ‘likes’. If you want to direct the users to your website, and arouse their interest in your business, it has to be two-way communication. Just liking or re-tweeting won’t take you much far. You need to indulge your customers beyond, ‘happy to hear that’ or ‘sorry for your experience’.
Expert Tip:Inclusivity is the keyword here. Ask your customers if there is anything they would like to do if they are in your place. What can be improved upon, what makes them happy and so on. However, if you are talking on a personal level, it has to be time-sensitive and culturally appropriate. Besides, only engage with relevant posts and not the trolls.
Your communication is tone-deaf.
A standard template for templatesmay save you some time but won’t help you succeed in winning new customers. Unleash your funny, creative, less sale-sy and less-business side on social media to take your customer along on a jolly good ride with you.
Expert Tip: Businesses often fail to understand that the primary aim of social media is to forge friendships with like-minded people. So, be friends with your users first and then, turn them into a loyal brand ambassador later.
Your content’s impact is missing.
Social media content needs to be visually appealing. A business needs to emote, and not just post. So, make use of GIFs, memes, videos, animation and images generously! Find some social media tools here.
Expert Tip: Scrolling is the new window shopping. However, it is up to you how you can stop that wandering thumb and make your customers come back!
You aren’t everywhere.
Social media platforms aren’t only about Facebook or Instagram. A successful media strategy is always omnichannel and holistic. So, if your brand isn’t upping content on Twitter or not utilizing WhatsApp stories, you are already way behind.
Expert Tip: Stories on Instagram, WhatsApp, YouTube and Facebook can boost your brand and help you get the desired traction. Keep posting relevant content across the channels and wait for the magic to happen.
Do you have a social media strategy? How do you feel about its impact, and reach? Do you think it is heading where you want it to be or is it falling short of expectations? Let us know if these tips were helpful in the analysis of your business’ social media plan. Is there anything else you would like us to write about? Leave us your feedback in the comment section; we would love to hear back from the other marketers!