Video content has been holding its leading position among other visuals for years already. At the dawn of the “video civilization,” the biggest challenge was to acquire new knowledge and skills related to video creation, which turned almost every blogger into a professional video maker. Yet now the situation is a bit different – with a lot of skills, there is a lack of ideas. It seems that all the topics have already been discussed a few times, facing numerous alterations to the point that there is nothing else to add. Such an obstacle causes drops in rankings, yet motivates a new genre of video – lifestyle video, as there is nothing more interesting and unpredictable than life.
What are the Lifestyle Videos about?
Lifestyle videos give a leeway for action, as you can upload anything related to your life, insights on different matters, interests, etc. Basically, it is about sharing your views and experiences.
Lifestyle videos are appreciated by the audience due to a variety of reasons:
- Natural curiosity – the majority of us like to observe the lives of others;
- Decision-making – vloggers may share their vision of some problems, which can help to see a different perspective of the situation, and thus, come up with a solution;
- Rest from routine – watching what others do can distract from the routine; it’s like watching TV, but all the heroes are real.
How to make a lifestyle video?
- Pre-production – meticulous planning of script, locations, backgrounds, and routines.
- Production – actual shooting, which can take up to 2-3 days, depending on the number of locations.
- Post-production – turning the footage into a captivating video piece, using video-editing tools to cut/split/crop videos, add sound to video, and any effects that can improve the visual perception.
Lifestyle video ideas
You can certainly shoot and post a spontaneous video, just a minute long, asking something or sharing your thought. However, a steady internet presence requires more consistency. Come up with a list of topics and subtopics you are willing to discuss; besides, interact with the audience, as their comments can be the source of the new content.
1. “Why?”
How many times a day do you ask yourself the “Why” question? It can be related to anything – from weather conditions to ingredients in your favorite packet of cookies. Make notes of all these questions, as when you ask your viewers, they will gladly and willingly share their expert opinion on that. Besides, by doing so, you can show that you rely on their opinion and trust their knowledge.
2. Tell a personal anecdote
Everyone (at least followers) is into listening to stories. The topic is up to you to decide. As a rule, it should be something positive and light-hearted, yet sharing less entertaining material is also a good idea, as life is unpredictable, and not always about happiness. When you share your experience, people can relate to it, possibly treat their wounds, or just see a different perspective of the situation.
3. Community task
Depending on the type of your community and their style, you can start week challenges like reading a book, watching movies, planting flowers, fixing the bike, and discussing the results afterward. After performing the challenge you can gather and post the insights from your followers. It will make them involved and attached to your channel.
4. Time management
Our lifestyle is extremely quick, and being multifunctional is a key to success. However, not everyone can keep up with this pace, failing to accomplish everything that has been planned. Therefore, many individuals will appreciate advice on managing their day and activities. You can make a video about a part of your daily routine, showing how you cope with all the activities during a certain period of time. It will also be a good idea to accompany the time-management video with a challenge of some kind and ask the audience to share the results. It will make them more motivated and time-oriented.
5. Working out
An endless topic for discussion and a sore point for many. You can analyze what you do to maintain your shape, or your steps toward body improvement, in case you need it. When your followers see that their problem is common among others, they will find more courage to face it and solve it.
6. Question/Answer Sessions
This is a popular type of lifestyle video. It establishes strong bonds between you and your audience and helps to build up the community. It is important to choose the questions from various subscribers and mention their names as well, to make them feel involved and appreciated.
When organizing Q&A sessions, remember about honesty. If you organize such sessions just for attracting attention and fake the answers, you will quickly lose your viewers. You have chosen to be a public person, be open to people who keep you on top of their list.
Lifestyle videos are a great idea for those who are in need of fresh thoughts. Our life is full of events that are worth sharing with other people. By opening up a part of your life, you can build a high level of credibility with your audience, hold to your top-ranking positions and become a true influencer.