This post will explain Are you one of those who feel that the internet marketing campaign starts after installing the website? Search engine optimization is a vital internet marketing procedure that starts way before your website becomes available on the internet.
When you are working on designing of the website, it is vital to consider the SEO considerations as well. The way search engine sees a website is different from ours. The material, which can be text, images, infographics, audio, or video, is indexed by the search engine. The phrase “Content is the king” might be considered a universal truth of internet marketing.
5 Tips For Making SEO Friendly Website Design
In this article, you can know about 5 Tips For Making SEO Friendly Website Design here are the details below;
Nevertheless, the bulk of web designers, including seasoned professionals, focus on making the aesthetics more appealing in order to attract visitors and neglect optimization. It should capture the attention of the search engine also. Additionally, SEO friendly website design can help acquire more traffic.
Thus, it is necessary for site designers and developers to have basic knowledge of search engine optimization. If you are working on the design of a website, you must make sure that the design is both user- and search engine-friendly. Here at TemplateToaster web design software learn how you may make your website design SEO friendly:
Responsive Website Design
Needless to mention, and it can be observed in many data related to the worldwide mobile internet usage, the number of users accessing the internet through mobiles phones and tablets is larger than that of desktop users. As it was predicted by Mary Meeker, a renowned analyst, this happened in the year of 2014. Thus, you must make your website accessible on mobiles and tablets.
Your website can be easily viewed from any device if it has a responsive website design. Also, Google rewards mobile-friendly and responsive websites with higher rankings. You don’t need to create and implement separate mobile- and desktop-specific websites for this.
Create a responsive template or theme and use it on your website; it will automatically resize and shape itself to fit the screen. You may design your website without knowing any coding by using WordPress, Joomla, and a few other strong content management systems.
You can download one of the plethora of free responsive templates/themes available on the internet. You can utilise a template/theme generator if you wish to use your own template or theme for your website. The generating software creates themes and templates automatically. All you need to do to add items to the theme or template is drag and drop.
Include SEO Optimized Text
A website’s text has always been and continues to be a crucial component. The text you are utilising in a website is always under the radar of Google. If you are utilising copied text or there are spelling and grammar issues, you cannot survive Google’s Panda site penalty. Even after making the website live, users can still have to add a lot of content on the site. Yet, when a website is being created, some text is included. You cannot deploy a website with blank web pages.
The name and description of photographs or videos you have submitted in your website should be keyword based. Web page titles ought to be between 50 and 60 characters long and ought to include crucial keywords. Similar to the title, the meta description has 150–160 characters and a target keyword to make it search engine friendly.
Optimized Images
Utilizing photos and infographics is a terrific approach to boost the visual aspect of the website and connection with visitors. Important keywords should be used in the text that you use in the infographics. You may have seen numerous websites featuring a slide-show on the front page.
Each image on the slide has text that was incorporated while creating the theme or template. Make the text SEO friendly by adding keywords. By giving your images names like image1.png, abc.jpg, etc., you are essentially preventing search engines from finding your image.
An image of a necklace should have the filename goldnecklace.jpg if you own an online jewellery store. This increases the image’s prominence when someone searches for a gold necklace. Images can be optimised by adding descriptions and using HTML properties appropriately. Moreover, only include an adequate quantity of images to avoid any impact on the total load time. For this purpose, a variety of graphic design programmes are available.
Text-Based Navigation System
Visitors and search engines navigate a website using the navigation system. Hence, it should be created and constructed with search engine optimization in mind. Make it text-based so that search engines can read it. When employing drop down menus, it’s crucial to use technology that is search engine friendly.
Web designers who are knowledgeable of SEO always advise using CSS to construct menus. Experts advise against integrating JavaScript and Flash-based menu systems. Having a link deep up to three layers is not advantageous when it comes to SEO. Including keywords in the URL is the second greatest thing you can do. Text-based SEO friendly website design helps increase traffic.
Redirecting
Any error you make when rerouting visitors to the updated version of your website could have a negative impact on both traffic and ranking. If you delete outdated pages without properly redirecting users to the new ones, they will receive a 404 error. Moreover, for search engines, that web page does not exist, and so, it will not be included in the searched results.
Utilizing 301 redirects can save you from losing traffic. It informs the search engines that the outdated version has been changed. Moreover, it counts all links from the old page to the new page.
When you redirect to the new version, don’t forget to utilise optimised keywords in the modified permalinks. A customised 404 page can also be used to direct a visitor to another page of the website.
Conclusion
Making a website appealing and user friendly is crucial, no doubt. Yet, optimising it for search engines is as crucial. Thus, developers and designers should master at least some of the major SEO approaches.
They ought to be familiar with website rankings and crawler operation. Alternatively, an SEO expert must to be present at all times with the team developing a website.