Want to learn more about SEO but are intimidated by the technical jargon and concepts? This user-friendly article will walk you through all you need to know to get your website ranked on Google.
Technical language and intricate concepts tend to plague the sector, making it difficult for individuals to understand what needs to be done.
Does this describe you? If that’s the case, you’ve come to the correct place.
I’ll be prepping you with your first steps in SEO with incredibly simple concepts and terminology.
What exactly are search engines?
What’s all the fuss about Google? What differentiates it from Yahoo and Bing? What kind of creatures are Naver, Baidu, and Yandex, anyway?
All of them are search engines.
In essence, search engines gather data and material from all across the internet and store it in a database.
According to a netmarketshare analysis from November 2018, Google is responsible for 73 percent of all searches. Bing is in second place with 7.91 percent of the vote.
Yes, there is a startling difference.
So, what precisely distinguishes one search engine from the next?
The response is:
- Their database size.
- how they choose which pages are relevant.
- Specialization in a certain market or content type.
Because of the sheer size of its index and the method it evaluates page relevancy (i.e., its algorithm), Google dominates the market (more on that in a bit.)
In summary, it’s shown to be the best at responding to people’s questions with relevant information. Except for China, it’s now pretty much the only method to find anything online.
There are, of course, more specialized search engines. Search engines such as Naver, Baidu, and Yandex cater to specialized markets such as Korea, China, and Russia.
What is Google’s process?
Now that we know who the game’s largest player is, we need to understand how it works.
Here’s a simplified representation of the full search process, broken down into three parts: crawling, indexing, and query return. Or, to put it another way, discovering pages, storing them, and then displaying them to users.
Crawling
Assume you’re on a mission to discover a new country. You begin in a tiny town and go along a road that leads to the next town. You proceed to the next town on the next road, and then to the next town on the next road. You will eventually discover every town if you travel down every feasible road from your starting place.
The towns are web sites, and the highways connecting them are backlinks, which is how Google works.
So, Google begins with a single webpage. It locates the links on these pages and follows them to other websites. It then goes on to find all the links on those pages, as well as the pages after that. Eventually, they’ll be able to find almost anything on the internet.
How does Google accomplish this?
It “crawls,” or discovers, pages and links with the help of a computer software known as a crawler.
In SEO, we want to make the crawler’s task as simple as possible. As a result, our web pages will be indexed more easily.
Indexing
Following their discovery of web pages, the spiders take data from them and store it in Google’s database, which is then displayed in search results.
Here’s the fun part: spiders don’t view websites in the same manner that humans do.
The date a page was produced, its title and meta descriptions, main buzzwords, links to and from there, and other facts relevant to that search engine’s algorithm are the kind of information spiders collect and retain.
Consider your favorite website, then type it into this page to see how it seems to a spider. Isn’t it interesting how diverse they are?
We want to make sure that the information that Google analyzes after crawling our sites is as precise as possible when it comes to SEO. This increases the likelihood that they will appear in the search engine results where we would like them to.
Returning results for queries
When you type a search query into Google, it analyzes its databases for the most relevant links and displays them as search rankings. Its algorithm determines its relevance.
Regrettably, no one understands what Google’s algorithm emphasizes.
except for one thing that everyone agrees on:
The quantity of high-quality backlinks pointing to the target page.
Backlinks are highly valued by Google as a source of authority and relevance. According to GlobexOutreach SEO and backlinks agency, Blogger outreach method is the trustworthy, trendy and white hat method to get backlinks for websites.
Even if you’re a complete beginner, there are plenty of methods to get ahead of the game when it comes to backlinks. We’ll go through this in more detail later.
How can I make my website Google-friendly?
We now understand the importance of crawling and indexing web pages.
Which leads to the main question: what can we do to speed up the process? And, at the end of the day, what exactly are we optimizing in terms of “search engine optimization”?
The response can be divided into two categories: on-page and off-page initiatives.
On-page SEO is all about tweaking things on a website so that Google understands what it’s all about, recognizes how wonderful it is, and concludes it deserves to be at the top of the search results.
(This is not always the case, but one can hope.)
Off-page SEO, on the other hand, is a fancy way of saying “create a lot of great backlinks so Google believes your website is trustworthy.”
In general, the more and higher quality backlinks you have, the higher your pages will rank in search results. We may thank Google’s algorithm for this.
What should I do first?
You’re in it for the long haul with SEO, not the sprint.
These days, SEO appears to encompass everything from optimizing pages for search engine readability to developing content that is a great match for searchers’ requirements.
Experts in the field even appear to agree that the concept of SEO is changing.
This article should have provided you with enough background knowledge and actionable ideas to get you launched on your SEO adventure.