One of the biggest things holding people back from hiring an SEO agency is the fear that they might end up making a mistake and investing in a scammer or an inexperienced agency who will invariably fail to deliver. It’s an understandable concern. But what can you do to ensure that you don’t end up hiring the wrong SEO agency?
You could not bother hiring anyone, of course. But that kinda defeats the purpose doesn’t it? The whole reason to hire an SEO agency is to enjoy world-class results and to start making a killing through your website.
The alternative?
Read on and we’ll tell you all you need to know; do this one thing and you’ll never need to worry about hiring the wrong SEO agency…
Make social proof & case studies a non-negotiable
Want to make sure you never make the mistake of hiring the wrong agency? Whether that be a complete scam or simply an inexperienced agency who may struggle to deliver the results you desire?
It’s simple really…
Make social proof and case studies non-negotiable.
Whenever you come across a prospective SEO agency, the first thing you should do is look at what their customers have to say about them.
If you find an overwhelming amount of social proof with 5-star reviews from previous and existing clients who praise them for their work and quality customer service – you know you are on to a winner.
If on the other hand you find very little in the way of reviews, it may be worth moving along and seeking an alternative.
Additionally, you should ask for some case studies. After all, how can you know for certain what a prospective SEO agency is truly capable of if you can’t see any of their previous success stories?
The best SEO company should have dozens and dozens of real-life case studies with stats and figures from all of the times they helped their clients achieve a sustainable ROI through their organic rankings.
That way, when it comes to taking the proverbial plunge and parting with your hard earned cash, you can clearly see that they have delivered on their promises time and time again in the past – and will do so again for you in the future.
If on the other hand you come across an agency with no portfolio or case studies to speak of, we’d suggest that you move on and find another company to explore instead.
Conclusion
That’s all there is to it. If you remove the word “cheap” from your lexicon and make case studies and social proof your currency of choice, you’ll never have to worry about hiring the wrong agency.
The best SEO agencies will have plenty of 5-star reviews and previous success stories to authenticate their abilities.
Settle for nothing less than your business deserves: the best of the best.