Every brand or business wants to be seen when customers are looking for products or services. With that, they turn to search engines to help them find what they’re looking for.
But reaching the coveted top spot on search results does take a lot of time and effort. However, if done the right way, search engine optimization helps attracts more leads, sales, and revenues. So, if you’re not making an effort to boost your SEO ranking, you’re missing out on significant opportunities.
In this post, we’ll discuss a couple of useful SEO tips to boost your rankings:
Check your Ranking First
Before you focus on improving site rankings, you need to check your current ranking. Website monitoring helps you know where you currently stand. You can utilize tools like SERPs.com to check where your website now ranks for a specific phrase or keyword.
By gaining insight into the information you’ve gathered, you’ll better understand which particular efforts will improve your search engine rankings.
Research on your Target Keywords
Don’t just assume what your audience wants. Instead, always start with keyword research. Remember that while you know the jargon that are used in your industry, not all your customers will understand. They might use different words or terms to find specific products and services.
Keyword research gives you an understanding of the particular words and phrases that users might use. It also helps you find the keyword themes that users utilize for various search queries.
Google Keyword Planner is usually the go-to keyword research tool, but alongside it, you also need an active Google Ads campaign to get the most critical data. There are also non-Google keyword research tools like Übersuggest, Wordtracker, and SEMrush to help you achieve the results.
Content Linking
Focus on crafting relevant links within the text. Instead of putting “click here” links, put the name of the location instead. It’s because “Click here” doesn’t have search engine value aside from the attached URL. Meanwhile, a phrase like “Toronto SEO services” are rich in keywords that will boost your search rankings, and in ranking on the page, you’re linking to.
Keep in mind that when it comes to linking keywords, always use descriptive links. Not only that it enhances search engine optimization, but it also gives more value to your readers, including people with disabilities and screen readers. Moreover, high-quality links help you reach the top of organic search results. For instance, infographic distribution and guest blogging are excellent ways to attract high-quality links. But don’t just focus on the total number of links. Instead, focus more on links that are of high-quality ‒ those are usually coming for websites that are relevant to your business.
Remember, you should make quality as a priority over quantity.
Optimize your MetaData
Metadata makes it easier for search engines to know what your content is about and is crucial for SEO. Now, we’ll talk about the different types:
Title Metadata
Title Metadata acts as the headline on search engines and is the most essential metadata on your page. They are usually the ones that are responsible for page titles that show in your browser window.
Description Metadata
The Description Metadata gives an accurate description of your site’s content. It’s another crucial element because it determines whether or not users will click on your page.
Before, the optimal length for meta descriptions is 150-165 characters, but in a recent update by Google, more extended snippets are occasionally appearing on the search engine as well.
Keyword Metadata
Keyword metadata is rarely used in tabulating for search engine rankings. But if you know your keyword phrases already, you can incorporate them with your keyword metadata.
Monitor Your Analytics
It’s impossible to optimize if you don’t measure. Analytics is vital in marketing because it’s almost equivalent to the financial reports of a business. It’s critical in tracking performance.
That’s why it’s essential that you have at least a basic understanding of Google Analytics (or whatever analytics tool that you use.)
You can study the reports in Google Analytics, in Acquisition > All Traffic > Channels. If you click on “Organic Search,” you’ll be able to analyze your performance and determine if all your SEO efforts are paying off.
By diving deep into your analytics, you’ll be able to know what keywords and traffic sources are generating the most conversions.
Ask Questions
Building an SEO strategy is both complex and time-consuming. That’s why it’s vital to ask questions like:
How well is your web analytics?
Asking this question helps you determine what keywords to use in your SEO ranking.
Are you getting SEO keyword analysis?
This will help you generate keywords that will take users to your site, to improve site traffic.
Is there proper keyword placement?
The bottom line is that you need to select the right keywords that will be the most visible in search engines.
Are you developing a link building strategy?
Asking this question boosts your traffic through reciprocal links, one-way links, blogs, RSS feeds, social media, and more.
Are you advised on-page and off-page SEO?
On Page: Focuses on content, internal linking, meta tags, site maps, and keywords density.
Off Page: Focuses on anchor text on links, social media, and search engine submissions.
Over to You
SEO isn’t just another trend that’s going to pass. Instead, you have to realize that it’s something that you should focus on right now and in the future, too. So if you’re starting on SEO and you feel that you’re a little left behind, it’s never too late to implement these strategies. Don’t be overwhelmed, because it’s reasonable to not make drastic changes in your site overnight.
The strategy you need to adapt is to start with a few and then move on with the others. Then track and measure your results. Checking your search ranking and site traffic are essential indicators that help validate your SEO strategy.