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What is Schema Markup? How to Use it to Boost Your SEO?

Search Engine Optimization (SEO) is never an easy task.

You have to work smart and hard to option higher ranks in the organic results of prominent search engines.

Schema markup is yet another tool in enhancing your brand visibility and results.

If you are new to online business and SEO strategies, schema markup is not the best thing to add in your initial checklist, because you have a lot of things to do beforehand.

But once you have established your brand on search engines and achieved stable ranks on organic results with rich content, you may proceed your way into schema markup.

Ok. So we have established the fact that schema markup is not for the beginners but for an established firm, which makes it an advanced SEO tool.

Let us now move into the basics of schema markup. Shall we?

What is Schema Markup?

Schema markup is basically a code (a semantic vocabulary) that is added into your website HTML page so that search engines can understand the matter and content on your website clearly.

For example, your site may talk about a lot of things like, some famous musicians, concerts, music studios and may also contain a couple of videos.

Google might feel confused about whether the site is a personal one or an event-based or studio website.

In order to avoid such confusions of search engines, you offer schema markup to clarify your precise intentions, “What the website is really about”, so that search engines give an informative search result to its users.

Schema markup gets into the rich snippets (dense description) of the website in SERPs determining the accurate match of the website to the search query.

It was the Hummingbird and RankBrain Google Algorithm (click to know more about Google Algorithm) that gave importance to the intentions of the search query.

Rich snippets are this additional information giving more insight into your website, inducing more click through rates.

The popular search engines support three major schema markup formats:

Types of Schema Markup
Every website needs to stay categorized under specific types developed and improved by Google.

It is important that you select the types into which your business or products can be categorized into.

Thus, before moving into setting up schema markup it is rather crucial that you know about these preferable types of schema markup.

Why is Schema Markup Important for Websites?
Schema markups usually get referred to as – virtual business cards- of all websites. Why so? Because they talk to the outside audience what the website is all about. Schema markups are significant because:

How to Use Schema Markup?
There is nothing to worry you do not require a new developer who knows the computer code language nor you need to learn it by yourself.

It is relatively simple once you follow these steps, you can generate schema markup within no time.

Step 1: Go to Google Structured Data Markup Helper.

Step 2: Select the type of data that you wish to markup. From the list of types mentioned above, pick one that serves your business the best. Here, let us choose “Articles” for convenience.

Step 3: Paste the URL of the article you want to markup (or any other URL like webpage or website or so) and click Start Tagging.

Step 4: In the resulting page, you can see your article or website content on the left side and data items on the right.

Step 5: Highlight the contents and select the type of elements to be marked up. For example, highlight the heading of the article and select Name from the tooltip. Eventually, the heading of the content gets added to the Data Items in the right panel as ‘Name of the article’. Likewise, keep the data items as a reference and tag maximum contents from the article.

Step 6: Once finished, click on Create HTML. In the resulting page, you can see the HTML page of your article with different microdata incorporated into the spots selected now.

Step 7: Add the generated schema markup into your HTML page (source code) at the appropriate spots. A simple way would be to download the auto-generated HTML page and copy/paste it into your source code or CMS (Content Management System).

Step 8: Before publishing the article immediately, you must preview it in the Structured Data Testing Tool to see the final page with the added schema markups. In that case, you can evaluate each markup element and make changes now and then.

An in-depth reading through this article might have showered light upon your fear of SCHEMA MARKUP.

It is not that hard as it seems, most people still have not invested in this relatively new SEO strategy.

So, it is your peak time to reap the benefits of schema markup and include your brand in Knowledge Graph, which has rather benefits of its own.

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