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Submit a guest blog post on Techolac get High Authority Dofallow Backlink and boost your search engine rankings.

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Contributing high quality guest post to authoritative and related blogs and sites is a proven way to increase traffic, and enhance search engine rankings. But finding the proper website, and who to submit your content to can be catchy.

In 2014, Matt Cutts, Google’s former Head of Web Spam, announced the death of guest blogging as a white‐hat link building tactic.

Can’t remember what he said? Let me refresh your memory:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.
Matt Cutts
Matt Cutts, Formerly Head of Web Spam, Google

What is Guest Post?

Guest blogging — also called guest posting — is the tradition of contributing a post to a different individual’s blog to be able to construct connections, exposure, ability, and hyperlinks.

Links are a principal rank element in Google, also in SEO guest blogging provides a powerful opportunity to procure a link from a different site, as well as the other marketing factors.

Guest blogging builds a connection with the blogger hosting your own article, taps in their audience for extra exposure, and enables you determine ability among a viewer.

Besides this, there are the obvious benefits as well:

  • You get targeted traffic.
  • You can use guest post to capture leads.
  • You get quality backlinks from authority domains.
  • You develop name recognition – for yourself and your business.
  • You develop social proof.

Plus, effective guest blogging is hard enough that it will keep out all but the most motivated of your competitors.

 

How Guest Blogging Improves SEO

 

High Authority Backlinks

The main effect guest article will probably have on your website’s SEO is through your website’s connection profile. As you donate to new websites, you must secure new hyperlinks on brand new sites (where you contribute your article ).

There are a couple of elements to the way Google gauges a hyperlink. Including the domain name and page the link is around, the positioning of the connection on the webpage, as well as the anchor text (the clickable area of the text).

In this section I will describe how to use the hyperlinks you get out of guest blogging to boost your search engine optimization strategy.

A fast word on inbound hyperlinks: you need to target (in the majority of the instances ) to get a standard connection from sites, but do not sweat a couple of nofollow links in the procedure.

 

Link Placement

Ideally your link connection will be set in the body of the article, applicable to the surrounding context and encouraging the article.

Guest posting/Guest blogging also generally possess a biographical paragraph which talk about your background and your business. Typically the writer contains a link describing their background inside the bio.

That’s fairly nice, but you ought to be inclined to request the blogger to get a link connection in the article’s body, especially if it functions worth to the article, the reader, also makes sense within context.

Why is a connection within the body significant?

It creates a more natural link connection – to the reader, for your site, and should encourage your post. It’s not just better for SEO, but it’s more likely to actually be clicked by subscribers.

 

Anchor Text in SEO

The anchor text in a link are the words hyperlinked which is important in SEO and u can get in guest post.

Here is the html for the creation of a link:

<a href=”http://www.techolac.com/seo/important-thing-for-seo/”>This is an example of anchor text.</a>.

In this instance, the anchor text would be “This is an example of anchor text.”

There are a few different types of anchor text:

  • Branded: your brand’s name, i.e. Page One Power, P1P, pageonepower.com.
  • Keyword rich: the specific keyword you want to rank for i.e. “link building agency”, “link building company”, “link building service”.
  • Partial match: a piece of the specific keyword you want to rank for, i.e. “Page One Power is a link building firm”, “this company who specializes in links”, etc.
  • URL: the full or partial URL of the page, i.e. www.techolac.com/seo/important-thing-for-seo/.
  • White noise: this, here, that, link, click here, etc.

Anchor text clues search engines and users alike into what the page is about, and can have a large impact on rankings. For instance, if you want a certain page to rank for ‘social media marketing’ on Google, then you might want to have lots of links with that particular anchor phrase pointing to that certain page (see the image below).

 

Traffic

Valuable websites or blogs should have decent traffic. You want links from websites using guest post that cater to an actual audience. Of course the best way to see how a website is doing in search is to request access to Search Console and Google Analytics, but that’s not often possible, so you can use SEMRush or Ahrefs.

SEMRush allows you to compare traffic change after the release of an important update of Google’s algorithms.

Good websites should be visible in SERPs (Search Engine Results Pages). That doesn’t necessary mean on the first page, but you should clearly see the website in the SERPs for their important SEO keywords and within the top 50.

If the data shown by tools is not enough for you, you may want to manually check rankings of certain posts published.

 

Benefits of High Authority Backlinks

High quality authority backlinks are a major piece of Google’s algorithm rule and they are still continue to be, deciding point that pushes a web site to the above of the google search results. While link building efforts are done absolutely for google search engine optimization purposes, they are advantageous for several other reasons.

Google is continuously rolling out latest updates and data regenerate in order to penalize low quality sites that use spammy link building methods to manipulate the google search results. When building links a great rule of thumb is to ask yourself, “What would Google say if they were doing a manual review and they saw this link?”

Would they see it as non-spammy and something that actually provides value to the content? Would they feel that it wasn’t overly optimized anchor text?

 

  • Determine Your Desire Target Keywords

Your desire keyword research will identify whether or not your SEO work will be a success or a failing. Many companies make the mistake of basing their keywords on just the search volume. This often leads to attempting to rank for keywords that are very difficult and costly to move up, or even keywords that aren’t “buyer” keywords and just send useless traffic to the web site.

It is essential to target keywords that your target consumer is likely to look for while looking for the product or service that you offer. For example, if you are an accounting firm located in Miami you would certainly not want to target a general keyword such as “accounting firm.” Not just is it a very challenging keyword, however also you will be attracting visitors from all over the globe. Instead, you would want to target a more precise keyword such as “accounting firm in Miami” or “Miami accounting firm.”

  • Make Sure On-Page Optimization Perfect

There is definitely no reason why your on-page optimization should not be perfect. It can mean the different between your web site showing up on page three of the search engine result and your website being the top listing. We encounter so many local companies that simply ignore their on-page optimization (or the previous SEO company didn’t optimize correctly).

Instead of repeating the steps to optimizing your on-page variables, we will point you to a detailed explanation and overview that you can read to see what you need to do to get your on-page optimization excellent. Have a look at our definitive on-page optimization guide to learn more.

Links to your website still (and will continue to) play an important role in Search Engine Optimization. While the incorrect approach and the wrong links can obtain your web site penalized, the right high quality links can really help you reach the top of the organic search results.

  • High Authority Backlinks Collection

If you (or your Search Engine Optimization agency) are using spammy Search Engine Optimization techniques it is time to stop before it is too late. Google’s is continuously turning out algorithm updates and rejuvenates in an attempt to clean up their search engine result and keep spam from position.

Guest writing a blog and infographic distribution are excellent methods to attract top quality links. Do not concentrate on the total number of links. Invest your time focused on quality links, from web sites that are highly relevant to your business. If any Search Engine Optimization company tells you that they can rank your website virtually overnight you require to turn around and run away … quickly. Google will continue to refresh their Panda, Penguin, and Hummingbird updates, so make sure that you are focusing on quality rather than quantity. Best way to gain high quality backlinks are from content which called using guest posting or submitting a post to relevant to your business.

Guest posts are articles written by you (or for you) which are then published on someone else’s web site (typically in your niche with a link back to your website).

Guest post links are a strong kind of link for ranking purposes, and as a bonus, they can drive more traffic to your website in addition to raising the awareness and reputation of your brand name.

Guest blog posts are one of the leading most popular links for ranking sites and also the primary linking weapon that many white hat SEO’s prefer to use.

Guest posts are fantastic for SEO because they allow you to leverage the relevance and authority of recognized websites in your specific niche. You can find out more about link importance here.

They are a very natural type of link that are very safe to use. That being stated, you should still be ensuring proper backlink diversification to keep everything moving along perfectly.

The most effective kind of guest posts will have dofollow backlinks to your site, and they will not have author boxes, “sponsored post” tags, or anything indicating it was written by somebody other than the owner or writer of the website.

Guest posts with nofollow links and author boxes can still benefit your site and also rankings, it’s simply not the perfect that you need to be searching for.

 

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