As the years have passed, it has been seen that the importance of emails have increased significantly for our usage. It is no more a simple or casual message that has been exchanged between two acquaintances. It is not also a simple formal message that is exchanged between two persons. It is now a global tool for doing business, and marketing has a special place for the proper utilization of email services. When the emails are shared on a global scale, and when the amount is directly affecting a significant portion of the target audience, then it is known as the Email Marketing service. Pinpointe is one of the best B2B email marketing services that are available at present. Read on to know about the comprehensive report of this service. Request a no-risk free trial from Pinpointe today!
As per the different authentic reports of the year 2019, nearly 4 billion people globally use email on a daily basis. After doing a simple calculation, the average amount of emails that are sent and received everyday in the world is around 294 billion. Hence, we can clearly see that the amount of data that is transferred via emails is actually massive. With time, these emails have also transformed into effective modes of communication. However, with such a situation around the world, the growth of email marketing is going on at an exponential rate. As far as the middle-sized and the small-sized business are concerned, the main driving force of the customer-brand relationships and customer acquisition is email marketing. In this regard, Pinpointe has a huge role to play.
What is Pinpointe?
The email marketing platform, known as Pinpointe, is one of the most demanding B2B email marketing services at present. This is because they are well known for being user friendly, having excellent features, delivering optimized solutions, and for targeting campaigns as per the capability of a business. Every type of business can get their email marketing done by Pinpointe, and it is extremely useful for startups and established institutions as well. Various universities, publishers, and marketing agencies consider the services of Pinpointe to be ideal for their marketing. The B2B companies get their required solutions with the help of this cloud-based software service.
At present, Pinpointe has proper features for collaboration, and they also have the multi-team structure established. The user interface is extremely easy to navigate, and the clients can easily find the required stable support that they so actively seek. As a result, clients easily get efficient and fast results. Also, with the help of Pinpointe, clients can easily focus on planning the steps of further extending their email program. Keeping in mind the needs of the enterprise customers, larger B2B businesses, and the mid-tier businesses, Pinpointe has developed their ready to apply methods of email marketing, that makes sure that marketers can easily target their customer base, and so that communications are personalized. Ultimately, it is based on the characteristics, interests, and behaviour of the prospects.
Email Marketing Solutions: What Is The Need?
In today’s world, the concept of email marketing can be said to be a team sport. In this case, the team management has the primary responsibility for the affiliation of the brand. As per multiple census carried out in 2017, the portion of email marketing that is currently managed by teams (one or multiple), is much more than teams managed by individuals, and it accounts to 45 percent. If you are thinking of launching direct response marketing with accordance to all of your campaigns, then email marketing is undoubtedly one of the best techniques that you can go for. In addition to this data, the last three years have witnessed the increase in the size of the team allotted for email marketing, where such scenarios have occurred in 82 percent cases.
Work and Services of Pinpointe
Pinpointe has email marketing that is multi-level structured, and it is especially designed for the database. Hence, this allows the sharing of huge volumes of emails. Therefore, a collaborative and sustainable platform get created which is beneficial for the teams involved in marketing. As a result, the effectiveness of this marketing team increases. Thus, the development, creation, tracking, and sending the proper emails to improve email marketing is achieved. The account structure of Pinpointe easily correlates with the business operations and provides them with the required support, irrespective of whether it is an organization consisting of hundred members, or a single team.
The outlines of the various services of Pinpointe that are provided to the users are provided below.
- Tracking and Analytics
The statistics of the results are resolved by Pinpointe if the email marketing of the client directly campaigns the data with Google analytics. With the help of this software, the raw information can be easily measured which involves the various people directly engaging your email via clicking, rates of conversion, statistics of the visitors, inbound marketing monitoring, and social engagements. The heat map analysis is used for proceeding, and the revenue data is mapped with the help of graphics.
- Automation
Pinpointe has the automation tools which are the latest in the industry, and the compatibility for drip campaigns sending a series of automatic emails are much higher. As a result, the campaigns for drip marketing can be easily set up in a sequential manner, and this takes action for a specified amount of period. When the automation reaches its final stage, the execution of the complete trip planning for the audience is carried out. Hence, this makes sure that all the steps are carried out to ensure the customers receive the email personalized for them on an individual level.
- The Delivery System
When the audience receives the emails, only then the effective result can be observed properly. With an excellent delivery system, the intelligent system of Pinpointe tries to keep the emails out of the spam folders by all means. The receivers are asked for their complete consent before texts and HTML is sent. In that case, each of the subscribers receives multipart emails with the proper format.
- Designing of Emails
The methods used by Pinpointe for email designing are extremely beneficial for the creation of graphic content, promotional emails, and newsletters. The editor consists of all the latest tools in the market, and clients have the option of text formatting and importing, the addition of the follow-backlinks, creation of tablets, and changing the colours.
- Templates
The email campaigning is made effective with the essential custom made templates which are used for driving the emails. The range of the raw templates is available for over 100 different tested email ideas, which provide a great variety. All of the templates available are properly furnished, well organized, and are highly optimized for computers, tablets, and smartphones. Pinpointe also does not attach any branding or logo of any kind with the promotional emails. The library is available from where the customized and ready to use color scheme and logo can be chosen by the clients.
- Segmentation
The segmentation tools of Pinpointe are very useful, and they provide business clients with the options of creating customized subgroups for the contacts. Hence, important information can be easily shared with each of the groups. This is extremely necessary as it can help a lot with the spam warnings and event rejections. The services provided by Pinpointe are absolutely latest, and these are primarily for engaging the target audience in accordance with their best interest, where the audience is chosen based on their past behaviour and interaction pattern.
Pros
- Pinpointe has strategies that are highly cost-effective. No additional charges for any of the advanced features are there and there are brilliant features and interconnected teams get published copies where improvement is possible on a single click, even on the normal price tier. Users can also request for free trials.
- Your chances of choosing and sending the incorrect version of the email will be drastically reduced with the campaign creation workflow. The availability of the option of creating and editing the campaigns for particular users is an excellent touch, and the particular individuals are backed with the sending authority and the final approval.
- The contact time is chosen in the best manner with the process of high predictive data sending. The customer background activity gets the backing, and Pinpointe has the Auto-Batch feature that separates the campaign into different batches in a simultaneous manner. For the big senders, this is highly essential.
- To make sure that the information is not spread before time, particular team managers and users get the opportunity to operate as Account Owner and administer the process.
- The assets are secured in an enhanced manner, and the settings of the master templates are also secured individually in the team level for stopping the extra functionality and stopping the use of the particular features.
- The feature of time travel is available which provides the clients with the power of analyzing and targeting the recipients, mainly chosen on the basis of the best customer services that are delivered on a local time zone.
- Pinpointe also provides continuous support and training, where platform training and onboarding are free. Users will be provided with an account manager who is dedicated to reviewing new features, training, and also for reviewing the practices that will be best for a situation.
Cons
- For getting the services of Pinpointe, you will need to have a proper commercial email address. This is important as the majority of the inbox providers tend to block the emails that are sent via free domain addresses by email marketing services.
- Users also need to wait for the period that Pinpointe will take for reviewing the information provided by the user. Only after this information is reviewed, and is deemed safe by the Pinpointe security measures, the account will be activated.
Conclusion
With such brilliant services, it is quite evident to say that Pinpointe does not have much competition in the market. With Pinpointe, you will be easily able to reach your goal as their service works excellent within the team management. If you open an account regarding the services of Pinpointe, you will be provided with multiple members to consist of your team, where each member will have a separate responsibility and role assigned to them. Pinpointe aims to provide detailed working with the eradication of all the loophole posts. This way, you can be sure to get a good reward and business return in the near future.