Submit a Guest Post Opportunity

Get Guest Post Opportunities on Techolac

Submit a guest blog post on Techolac get High Authority Dofallow Backlink and boost your search engine rankings.

Email  : [email protected]

 

Contributing high quality guest post to authoritative and related blogs and sites is a proven way to increase traffic, and enhance search engine rankings. But finding the proper website, and who to submit your content to can be catchy.

In 2014, Matt Cutts, Google’s former Head of Web Spam, announced the death of guest blogging as a white‐hat link building tactic.

Can’t remember what he said? Let me refresh your memory:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.
Matt Cutts
Matt Cutts, Formerly Head of Web Spam, Google

What is Guest Post?

Guest blogging — also known as guest posting — is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links.

Links are a primary ranking factor in Google, and in SEO guest blogging offers a strong opportunity to secure a link back from another website, in addition to the other marketing considerations.

Guest blogging establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority among an audience.

Besides this, there are the obvious benefits as well:

  • You get targeted traffic.
  • You can use guest post to capture leads.
  • You get quality backlinks from authority domains.
  • You develop name recognition – for yourself and your business.
  • You develop social proof.

Plus, effective guest blogging is hard enough that it will keep out all but the most motivated of your competitors.

 

How Guest Blogging Improves SEO

 

High Authority Backlinks

The primary impact guest post will have on your site’s SEO is through your site’s link profile. As you contribute to new sites, you should secure new links on new websites (where you contribute your post).

Backlinks are one of the most important ranking factors in search engine optimization, and will be for the foreseeable future.

There are a few aspects to how Google gauges a link. This includes the domain and page the link is on, the placement of the link on the page, and the anchor text (the clickable part of the text).

In this section I will explain how to use the links you earn from guest blogging to improve your SEO strategy.

A quick word on nofollow links: you should aim (in most of the cases) for a normal link from blogs, but don’t sweat a few nofollow links in the process.

 

Link Placement

Ideally your link will be placed within the body of the article, relevant to the surrounding context and supporting the article.

Guest posting/Guest blogging also commonly have a biographical paragraph that speak about your background and/or your company. Typically the author includes a link explaining their background within the bio.

That is pretty fine, but you should be willing to ask the blogger for a link in the article’s body, particularly if it serves value to the post, the reader, and makes sense in context.

Why is a link in the body important?

It creates a more natural link – for the reader, for your website, and should support your post. It’s not only better for SEO, but it’s more likely to actually be clicked by readers.

 

Anchor Text in SEO

The anchor text in a link are the words hyperlinked which is important in SEO and u can get in guest post.

Here is the html for the creation of a link:

<a href=”http://www.techolac.com/seo/important-thing-for-seo/”>This is an example of anchor text.</a>.

In this instance, the anchor text would be “This is an example of anchor text.”

There are a few different types of anchor text:

  • Branded: your brand’s name, i.e. Page One Power, P1P, pageonepower.com.
  • Keyword rich: the specific keyword you want to rank for i.e. “link building agency”, “link building company”, “link building service”.
  • Partial match: a piece of the specific keyword you want to rank for, i.e. “Page One Power is a link building firm”, “this company who specializes in links”, etc.
  • URL: the full or partial URL of the page, i.e. www.techolac.com/seo/important-thing-for-seo/.
  • White noise: this, here, that, link, click here, etc.

Anchor text clues search engines and users alike into what the page is about, and can have a large impact on rankings. For instance, if you want a certain page to rank for ‘social media marketing’ on Google, then you might want to have lots of links with that particular anchor phrase pointing to that certain page (see the image below).

 

Traffic

Valuable websites or blogs should have decent traffic. You want links from websites using guest post that cater to an actual audience. Of course the best way to see how a website is doing in search is to request access to Search Console and Google Analytics, but that’s not often possible, so you can use SEMRush or Ahrefs.

SEMRush allows you to compare traffic change after the release of an important update of Google’s algorithms.

Good websites should be visible in SERPs (Search Engine Results Pages). That doesn’t necessary mean on the first page, but you should clearly see the website in the SERPs for their important SEO keywords and within the top 50.

If the data shown by tools is not enough for you, you may want to manually check rankings of certain posts published.

 

How to Find Guest Blogging Opportunities

The first thing you will want to do is find guest post opportunities. When looking for places to guest post, your main goal is to find sites relevant to your niche or industry. You are looking for blogs that fit the following criteria:

  • The content is focused on your niche / industry.
  • The audience of the blog will be interested in your industry.
  • The blog has engaged readership (posts have been shared socially and commented upon).
  • The blog owner is active on social media (so you know that they will be promoting your work on their site).

So if you are selling seeds, you will want to find gardening blogs with an engaged audience of gardeners. The following should help you find the right kind of guest post opportunities.

Google Searches

Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.

  • keyword “submit a guest post”
  • keyword “guest post”
  • keyword “guest post by”
  • keyword “accepting guest posts”
  • keyword “guest post guidelines”

These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.

 

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