This post will explain eCommerce Platforms. Digital commerce is an essential channel for companies trying to grow their customer base and promote important goods and services. Online platforms give you the tools to create an online store and a website, increasing brand recognition and product visibility.
5 of the Best eCommerce Platforms
In this article, you can know about eCommerce Platforms here are the details below;
These platforms take advantage of new and developing technologies and communication channels to have great mobile and social outreach. The platforms you choose must be compatible with your business model in order to fully benefit from e-commerce. Although there are numerous options, the five platforms on this list are the best choices for businesses trying to increase sales and engage in digital marketing.
1. Shopify
Shopify is undoubtedly the most well-known & the efficient eCommerce platform out there, and you are surely already familiar with it.
Shopify is the most feature-rich and comprehensive platform out there, serving millions of retailers in 170 countries. In addition, it accounts for 10% of all US e-commerce and generates $444 billion in revenue for the world economy.
Shopify offers a plethora of tools to help you support your store. As an illustration, you can:
- Offer both physical and digital products and services.
- Sync with a number of social media sites, such as Facebook & the Instagram, and Pinterest, as well as e-commerce sites like Amazon
- Utilize more than 100 payment gateways, such as Google Pay and Shopify Payments.
- Complete incomplete sales with its integrated abandoned cart recovery feature.
- Give clients discount codes.
- Obtain SEO assistance
- Track payments using Shopify’s online invoice generator.
Managing your online store using Shopify is enjoyable in addition to being easy. For your checkout, you receive customisable options like logos, brand colors, and fonts. You can offer downloads, drop-ship anything you want, and make as much money as you want. Shopify provides multiple price categories, with entry-level plans commencing at $34. Shopify may be the greatest area for businesses or executives in digital marketing to start if they wish to enter the eCommerce space.
2. Wix
Wix, which started off as a drag-and-drop website builder, has developed into a dependable resource for opening online storefronts. It lacks abandoned cart recovery and isn’t as flexible as Shopify when it comes to selling through several channels without the need for apps. It is not as feature-rich as a website designed just for e-commerce, but it still has a similar range of options.
But because of its drag-and-drop configuration, you may preview the appearance of your storefront. Additionally, your online store is optimized for mobile devices, making it simpler for prospective customers to browse and make purchases. With an e-commerce plan that costs about $27 per month, pricing is also reasonable.
You get comprehensive knowledge base and a forum in addition to phone, email, and social media help. Small enterprises and self-starting entrepreneurs will find it excellent as you also get on-page support when developing your store.
You have complete control over which elements most prominent because highly customizable features, which allow you to see how your storefront will seem to customers as you’re editing. Lead collection forms, product videos, and Secure Sockets Layer (SSL) certificate security are all available for your website. With this certification, you may guarantee your clients’ privacy when they provide their information to make a purchase.
To provide your eCommerce website with the greatest functionalities possible, you can install additional apps like Ecwid and Wix Stores. Ecwid lets you sell goods on Facebook and Instagram, and Wix Stores lets you provide discounts and send clients automated confirmation emails. As you learn how to build a website and manage a business at the same time, you can manage your website on the move and receive fantastic value for your money.
3. BigCommerce
BigCommerce is well for businesses that are sizable and expanding quickly. This hosted e-commerce platform serves as a shopping cart for various website kinds in addition to being a complete SaaS solution. It is therefore frequently compared to Shopify.
With a plethora of tools and features, such as return handling options, coupons, discounts, and promotions, this platform boasts powerful store administration capabilities. Additionally, BigCommerce offers consumers rate calculators and live estimates with its various shipping options.
It has a number of well-known clients, including ice cream manufacturer Ben & Jerry’s and shoe business experts Clarks. Given that BigCommerce offers email marketing, search filters, account creation, and review functionality, it makes sense why well-known brands rely on it.
Your chances of growing online store into a major enterprise are increased because everything you require for the success of your e-commerce website is pre-installed. All of this is possible with plans that begin at $29.95. There might be a few glitches to iron out, though. To start with, it lacks a mobile app and has a user interface that is not the easiest to use.
Once your store is created, you may begin selling and use the platform’s analytics report to monitor the performance of your products. A store overview, real-time reports & the customer reports, abandoned cart reports, and merchandising reports are among these reports. More than 65 payment processing choices are available without any additional transaction costs. There are numerous templates and complete control over the URL format is entirely yours.
This is a fantastic method to start your own firm from the bottom up if you expertise in business or technology. Also check Shopify Ecommerce App
4. Weebly
Few eCommerce platforms offer better value for money than Weebly. It offers four e-commerce-specific pricing plans with features like email marketing and Google Ads credits.
Your business will choose which plan is best. You are able to sell up to ten products with its starting plan. The business model gives you the freedom to offer an infinite number of products without worrying about transaction fees. Only the most costly option, the Performance option, offers features like real-time shopping rates, gift cards, and abandoned cart recovery.
Weebly allows you to sell tangible, digital, and service-based products. You may upload products in bulk and use the integrated tools to consistently manage your inventory. You can even print shipping labels phone and manage your online store while on the road with the help of a mobile app. Additionally, Weebly gives you access to a blog and portfolio for store so you can interact with clients and showcase your goods and services.
Numerous application alternatives are available. You can add Frequently Asked Questions (FAQs) section to your website so that customers can leave comments about the store or specific features of your products, in addition to showcasing your business’s Instagram feed. Its drag-and-drop setup, much to that of Wix, allows you to swiftly design your store while adhering to the specifications of your theme.
Weebly is a better fit for smaller enterprises because its restricted store inventory management options are insufficient for larger organizations. Because there are just three primary payment gateways—PayPal, Square, and Stripe—the alternatives for the checkout are likewise constrained. Having said that, Weebly is very SEO-friendly, gives you greater creative control than nearly every other eCommerce platform, and, when used properly, can yield a respectable return on investment.
5. Volusion
This platform is a hosted, cloud-based solution that lets you safely store customer information, create customer accounts, and streamline the purchasing process.
In addition to a robust site search function and eCommerce and product management facilities like rich text product descriptions & the native fulfillment choices & the subscription or loyalty opportunities, Volusion is a drag-and-drop website builder with in-page editing. Numerous payment processors, including PayPal, Stripe, and Apple Pay, are integrated with it.
To encourage multi-channel integration, Volusion websites can be connected to Facebook stores. With its support for online marketplaces like Amazon and eBay, website owners can better gauge their customers and make the most of their online presence. The platform does not allow you to use blogging tools to improve the way you sell your products or services, nor can you use it to sell digital things.
Volusion includes an easy-to-use inventory system with lots of helpful cues. With its comprehensive analytics and insight reports, you can keep track of all of your goods in one location. With this capability, you may increase the number of ways you can sell across several channels while avoiding the labor-intensive tasks. In the interim, website visitors can get round-the-clock help via phone and live chat. To keep clients informed, a thorough knowledge base includes articles, tutorials, and more.
If you manage a small to medium-sized business or a beginning store, Volusion is more appropriate. Plans are dependent on predetermined bandwidth limits, and additional protection requires the purchase of an SSL certificate; nonetheless, if those are prices you’re willing to bear, go ahead and test it.
Conclusion
It is essential to select the platform that will enable you to maintain client focus throughout the entire development and research process if you want to create a successful e-commerce strategy for the company. The aforementioned examples can assist increasing your conversion rates, keeping your customer review area current raising the visibility and awareness of your business and products.
Selecting the best platform for your business will be simple if you have a well-defined business plan and carefully select the products you want to offer.
Use ecommerce to drive engagement and sales
Using any of the above-mentioned tools, creating an e-commerce website is simple. To watch it expand, the secret is to know how to apply digital marketing techniques. You will learn how to employ sales and awareness channels, social commerce and ecommerce methods, and website design and user experience (UX) in DMI’s short e-commerce course. Start selling now by getting started!
