Did you know that 69.6% of marketers are actively investing their money in content marketing? One of the reasons why it is a popular strategy is because it can help you grow your business. If done right, content marketing can help you generate more leads, visibility, conversions, and revenue.
Wondering how?
In this post, let’s discuss some effective marketing strategies you can use to grow your business through content marketing:
1. Create Tutorials
Tutorials are a great way to educate your target audience about what your product and brand do. Not only can they help you boost your brand visibility but also move prospects further along the sales funnel. Tutorials are a tried-and-tested content marketing tactic.
The best part is you can explore different mediums to create tutorials. From blog posts to infographics and videos, you can use them all. Make sure that your tutorials give step-by-step instructions on how to use your products.
Try to cover all customer pain points and highlight your USP to showcase why your product is useful. To boost your sales, make sure you add a strong CTA at the end of the tutorial.
2. Publish SEO-Friendly Content
If you want more website traffic and clicks, focus on creating content that your audience is searching for. To find such content topic ideas, it is essential to conduct keyword research.
You can use advanced tools like Ahrefs, Google Keyword Planner, SEMrush, and others to find out which keywords are popular in your niche. Using these tools, you can also find your competitors’ keyword strategies.
Shortlist keywords based on your research and create topics around it. Also, keep in mind the user intent. While searching online, users tend to ask questions that are in the following formats: What, Why, How, When, and Where.
While writing your content, it’s recommended that you include such questions as subheadings. This helps web crawlers get a better understanding of your content and match it with the user’s search query.
Sure, SEO-friendly content can increase your chances of making it to the top of the SERPs. But don’t get frustrated if it doesn’t get ranked right away. SEO is a long-term game and requires that you stay consistent and patient.
Small businesses may not always have the resources to create content regularly. They can outsource it to agencies or bloggers.
3. Create Specific Landing Pages
Once a user discovers your brand via social media, email, or any other channel, where are you redirecting them to? Sending them to your homepage might not be the best bet. For someone who is looking for a specific product or service, it makes more sense to give them that exactly.
That’s why it is necessary to create dedicated landing pages for all your products and services. Instead of overwhelming your visitors with unnecessary information, you provide only relevant information with specific landing pages.
It can be an effective way to get more conversions. Even if you have a new offer coming up, your landing page should provide all the details concisely.
Pro Tip: To save time, use readymade templates from landing page builders.
4. Add Lead Magnets on Your Website
Lead magnets are one of the most effective content marketing strategies out there. That’s because they provide a way for prospects to give you their contact information. It could be any form of content that is valuable to them. Typically, marketers use webinars, ebooks, case studies, checklists, and videos as lead magnets.
The most effective lead magnets are the ones that address the target audience’s pain points. At the same time, they provide enough value to the prospect to put in the effort of entering their details.
In addition to this, make sure that your copy clearly states what users can gain from the content you are offering. Use compelling headlines, a prominent CTA, and attractive images to make it more appealing. Lastly, don’t add too many form fields, otherwise, it can be annoying to fill out all of the details.
5. Collaborate With Influencers
Want people to talk about your brand without waiting for years to build an engaged audience? You need to collaborate with influencers. When you work with them, you can piggyback on their authority and reach out to their followers.
If you work with a well-established influencer or a celebrity, you can reach out to millions of followers. And those with tighter budgets can still reach out to thousands of followers by working with micro-influencers.
The key to creating successful influencer campaigns is to find the right influencer. Ideally, you should work with someone who has similar values to what your brand believes in.
For instance, if sustainability is important to your brand, you should work with an influencer who is environmentally conscious. This way, you can also reach out to the right prospects.
To promote your brand, you can create product reviews, tutorials, Stories, Reels, long-form videos, and more.
6. Send Newsletters Regularly
Even after someone makes a purchase, you need to keep in touch with them to boost your business growth. Newsletters can be an effective tool to boost your retention rates and drive repeat purchases.
Schedule emails regularly to inform your customers about your latest products, offers, and events. Add a touch of personalization to get your email to resonate with them. For this, the first step is to address them with their name. Don’t use any generic greetings.
In addition to this, you should craft a killer headline that grabs their attention. Your preview line should also be intriguing enough to boost their interest. When it comes to the email body, it is best to follow a logical structure and keep the content concise. Furthermore, use high-quality visuals to make your newsletters appealing.
Sending newsletters regularly requires some time and effort. If you want to run your email marketing campaigns like they are on auto-pilot, you can use specialized tools. They enable you to schedule newsletters in advance based on user behavior or other parameters.
Conclusion
Content can be a great medium for boosting your brand awareness and getting more conversions. By using lead magnets, specific landing pages, and newsletters, you can boost your reach and get more qualified leads. Creating SEO-friendly content and publishing influencer-created content can also do wonders for your brand’s visibility.
Do you have any questions about leveraging content to grow your brand? Please feel free to mention them in the comments section.
Author Bio
Gaurav Sharma is the Founder of Attrock, a digital marketing company. He works closely with top marketing influencers and has helped numerous brands, ecommerce firms, and SaaS companies grow.
He is also a certified Google Analytics and Google Adwords specialist and regularly contributes to reputable publications like HuffPost, TechCrunch, and many more.
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