We make use of several different tools to boost our SEO, but not all the SEO tools are worth the investment. One of the tools to consider when looking for a great SaaS tool to help with your content marketing and SEO is Ahrefs. Ahrefs is a dedicated SEO tool that you can use to effectively run a Search Engine Optimization campaign and handle different SEO related tasks.
Ahrefs is one of the widely used tools that have helped several SEO experts analyze different metrics and optimize it for search engines. On this page, we will discuss the seven unique features of Ahrefs you must know about and how they can help improve your SEO campaign.
1. Support several search engines
Most of the keywords tools available only show metrics and data for Google. That makes sense, given Google’s near-monopoly of the search engine market. However, it is important to note that you can get good traffic from other search engines. Some of the search engines Ahref support include Google, Amazon, YouTube, Yahoo, Baidu, Seznam, Daum & Naver, Bing, and Yandex.
If your business markets overseas, Ahref can be beneficial to your business. Besides the international keyword search, Ahref’s Keyword Explorer allows you to know how difficult it will be to rank for a particular keyword. The tool provides a difficulty score that helps you understand if it will be difficult to rank for a particular keyword.
2. Content explorer
Ahrefs’s content explorer is a dedicated tool that can be used to find content prospects for your websites. Some situations may arise where you can’t find content perfect for a particular topic. With content explorer, you can simply enter your target keyword into the search bar and click enter.
The content explorer will display a list of top-ranking pages that has a target keyword. When you go down these pages, you will see a lot of information to write your post. Some of the relevant information you will see on the list include the number of referring domains, organic traffic, and domain rating. The list will also help you understand the type of topics your target audience is reading about and what you can do with the topics to attract traffic to your website.
3. Get total search traffic valuations for the top ten ranking pages
Most Perth SEO Experts look at the search volume of their target keywords to forecast the potential organic traffic. That is an issue because pages don’t tend to rank for a single keyword, pages usually rank for lots of long-tail keyword variations.
Now, how do you get the total search traffic potential for your preferred keyword? Simple. The Ahrefs offer a SERP overview report you can use to check the projected monthly organic search traffic to the present top-ranking pages.
4. Keep a close watch on your competitions
For a starter, this tool can help you check the type of keywords your competitors are using. You can also use the tool to check on the content your competitors make that gains lots of traffic and rank high. With that, you can get a head start before they can make a move.
In addition, the top subfolders report can help you better understand your competitor’s site structure, along with the parts of their website that generate the most search traffic from a certain country.
5. Instantly analyze the internal backlinks of any site
Are you finding it difficult to push a vital page higher in the search results? You should consider internal backlink. Go to the “Best By Links” option in the tool and switch to the internal tab, which will display the number of internal links to individual pages on the site.
To see the actual linking anchor texts and linking URLs, click on the blue numbers. This feature is an effective way to run a quick internal links audit and determine if you need to adjust anything. Although the internal backlinks have overly less weight than external backlinks, you shouldn’t underestimate the amount of value you can pass to a page using internal linking.
6. Rank tracker
You can use the rank tracker to monitor your google ranking on both mobile and desktop. The aim of search engine optimization is to improve your website ranking as it can reach more valuable traffic, so it is essential to track your rank and see what you can do about improving it. The rank tracker on the Ahrefs will send you reports daily, weekly, or monthly.
The rank tracker will help you view the number of clicks that land on your site from organic. The tool will also allow you to see the average amount of traffic you drive to your website and the average position in the search results. The rank tracker is also easy to set up; all you have to do is input a list of target keywords that are very important to your business.
7. Site audit
When running your SEO campaign, there is always a chance that errors will occur. And with the Ahrefs “Site Audit” feature, you don’t need to check your website constantly to make sure it is working perfectly. The Site audit tool will analyze your websites to look for standard SEO issues.
The site audit is a great feature to have because it gives you peace of mind and allows you to focus on other things. When an issue arises, the tool will notify you so that you can fix them quickly. In addition, a site audit produces a report that analyzes the health of your website.