There is no denying that digital advancement is getting quicker by the day and that it affects every aspect of our daily lives. Well, shopping is one of them, and its evolution has entirely changed the manner in which we do business. Sellers nowadays are able to showcase their products online, instead of doing so in physical stores. This has led to the need to create functional and appealing online shops, but doing so is no walk in the park. That’s why hosted platforms like Shopify have been on the rise, giving merchants the ability to showcase their products in a simple and efficient manner and without the need to have extensive programming knowledge.
So, What is Shopify and Why is It So Popular?
Shopify is one of the largest and most successful platforms for eCommerce in the globe. It allows online merchants to create their own stores online, without the need for technical or design skills. The platform offers everything that’s essential for building a strong brand and make any seller successful in their niche. It’s also a hosted platform, meaning that you do not need to purchase a web hosting service or even download any software.
The Many Benefits of Shopify
· Easy to Set up And Use
The platform provides an easy and quick launch for a store online. There’s no need for technical skills or a server in order to launch your store. The hosting and software are provided within Shopify itself.
This logical structure is what makes the interface of the platform clean and user-friendly. You can find videos and documents that guide you on how to set-up your own store. Additionally, there are numerous third-party resources online.
· Security & Reliability
This is another essential benefit that Shopify offers. Online sellers are always faced with sensitive customer data, making security mandatory for any business that deals with payment and personal information of their clients. SSL certification can be easily enabled for your Shopify store in order to encrypt all the information, and the platform handles PCI as well.
Additionally, your business needs to be online to answer any inquiries from your customers. The reliability of Shopify comes in handy as they take care of any maintenance and updates so that people can be able to shop from you at any time. Ideally, the platform ensures that your pages load quickly.
· Great Marketing and SEO Tools
There are numerous benefits of utilizing mobile app for Shopify store, and capability is undoubtedly one of them. Visually appealing online stores are great, but they do not guarantee the success of your business. Marketing is a vital concept when it comes to the awareness and success of your brand, and mobile app for Shopify store ideally handles that.
The platform gives you access to a wide array of marketing tools, including email marketing, social media, and product review tools. Ideally, there are tools to create discount coupons, gift vouchers, and others that showcase the stats of your store.
Let’s say that you’re going to start a marketing campaign based on Facebook Ads or Google Ads. Well, Shopify makes it possible for you to develop excellent landing pages, an aspect that really makes Shopify stand out.
An important point here, and one of the best things about Shopify is that it provides unparalleled SEO features that help you rank your site highly in the search results. Their clean code is what enables this.
· Customer Service
Another appealing thing is that Shopify is great when it comes to customer support. Their team is available round the clock via email, live chat, or telephone and are ready to attend to any inquiries and keep the store running throughout. This implies that your store is never on its own.
Also, there are numerous community forums and helpful documents plus guides that can help you with most of your questions.
· Mobile Friendliness
The number of mobile shoppers is rising by the day. Mobile responsiveness is vital for the success of online stores nowadays, and that’s why Shopify has ensured that its interface is mobile-friendly to ensure that your store looks and performs great on all gadgets. As a result, your existing and potential customers will be able to visit your store whenever and wherever they are.
In addition, there are Android and iOS apps that help you manage your store easily.
· The Recovery of Abandoned Carts
According to reports, two out of three customers leave the online store without purchasing what they’ve added to their carts. With this knowledge, Shopify developed a cart recovery system that emails the customers to remind them to complete their purchases. This is certainly an excellent way to increase online revenues.
· Applications Integration
Another appealing feature is that mobile app for Shopify store can be integrated with other applications. It is a platform that has everything users would like to do. You can easily add a few additional features in order to handle the queries of your shoppers and also add value to your online store.
· Blogging
This is an essential aspect when it comes to driving or increasing traffic to your online store. Thankfully, Shopify has a built-in blog that enables you to post related content to ascertain that your website gets a high ranking.
Also, if you are looking to get into the eCommerce industry but do not want to spend money and time managing inventory, Shopify Dropshipping can be an excellent option. You will not have to fret about your inventory management and will have all your time and money to focus on improving your product and sales.
Conclusion
Launching and running an excellent and appealing online store is no longer a dream. Shopify is one of the best platforms out there to launch whenever you wish without any programming knowledge. With its popularity, it builds up great confidence as well. It is an appealing platform for many merchants, and you should not be left behind.
In this post, we’ve summed up the benefits of using Shopify, and we hope that it has answered the questions or rather needs of beginners in this industry.