Top 10 Native Advertising Platforms for 2023. Native advertising, often known as sponsored content, is a sort of advertising that complements the look and feel of the platform it appears on. It frequently takes the form of a video, essay, or editorial and behaves much like an advertorial. Online news publications and websites use a common type of native advertising.
Top 10 Native Advertising Platforms for 2023
In this article, you can know about Top 10 Native Advertising Platforms for 2023 here are the details below;
A sponsored post will typically appear in the “Recommended Articles” section or as an in-feed button that will take visitors to a separate page. The top 10 native advertising platforms for 2023 are examined in this article. There are various perspectives on native advertising. They include in-ad, custom, in-feed, promoted listings, recommendation widgets, and paid search.
How To Write Native Advertising Content
Our team of finance writers at Contentworks Agency produces content for a range of situations. PR, blogs, education centres, daily analysis, social media and whitepapers all require distinct writing styles, talents and substance.
When producing content for native advertising, we:
- Provide valuable and timely material that appeals to readers
- Avoid being overtly promotional for one brand, even though we are!
- Identify the target audience and what will interest them.
- Be concise with punchy cutting pieces that hold attention
- Create the best click-bait headlines ever.
- Only the bait remains on the line after the click.
- Provide a very clear CTA that outlines the reader’s next course of action.
- You not only improve user experience but also establish trust when you produce advertising that feels unobtrusive and pertinent.
- In actuality, native ads are trusted by 68% of consumers, compared to 55% for social media advertising.
- Also, compared to the more aggressive strategy of push marketing, it can assist you in achieving CTRs that are up to 10 times greater.
- Native advertising has also been shown to raise purchase intent by 18%.
- It’s a fantastic method to use educational content to draw potential customers into the sales funnel.
Why Use Native Advertising for your finance Brand?
Increase conversions and brand visibility by capturing your audience’s attention. Improve consumer targeting based on likes and demographics overcome ad fatigue to improve brand recall reach clients that shun conventional advertising
Choose unconventional channel placements and formats Using the best native advertising platform is the simplest method to incorporate native advertising into your marketing plan.
Here are the top 10 for 2023, in no particular order.
1. Outbrain
Some of the best publishers in the world use Outbrain. With programmatic native advertising demand, it enables access to the best Demand Side Platforms (DSPs). However, the minimum site traffic required to be eligible for Outbrain is >10 million page views. As a result, sponsors receive excellent visibility.
A key advantage is that it lets you to choose from CPC and CPM pricing with the lowest payment starting at 0. Also, you may run video and display ads using both in-feed and in-article advertising. It promises to connect you with 1.3 billion people in more than 55 countries.
2. Yahoo Gemini
With a wide range of formats, including app install advertisements, picture ads, video commercials, Yahoo Mail ads, carousel ads, and Moments ads, this is one of the most well-liked native ad platforms in the US. Also, you have the option to import your Google AdWords ad campaigns to this platform.
The best thing is that eligibility simply requires a minimum of 10,000 page views per month in traffic. It promises to assist you in getting 60 billion distinct impressions each month.
3. Taboola
Taboola, an exceptionally dependable native advertising network, also needs a minimum of 1 million page views every month. With CPC as the only pricing strategy, the minimum payment requirement is $100.
The maximum CPM and RPM rate is around $2. The benefit of using this platform is that you may put your advertising using technology like geotargeting. It promises to broaden your audience to 1.4 billion distinct users each month.
4. SmartyAds
This is a full-stack solution that enables both DSP and Supply Side Platform (SSP) access to deliver high-quality traffic and monetize page views.
The DSP service enables you to run native ad campaigns across various channels, formats, regions, and industry verticals. Moreover, SmartyAds provides robust campaign statistics, a CPM optimization function, and a click booster. The SSP option allows additional control and transparency over native ad display.
The location of the advertisement can also be customised. There are both free and premium versions available. 1.5 billion unique impressions every month, according to SmartyAds.
5. Nativo
Nativo, the preferred platform for Wall Street Journal, Time, Dow Jones, Reuters, and Coindesk, has no traffic limits.
It provides a variety of targeting choices, formats, and an AdStore from which you may concurrently select and activate a number of monetisation partners.
The minimum payment is merely $50, and both eCPM and vCPM versions are offered.
600 businesses and 400 publications use Nativo for native articles, display and video storytelling.
6. TripleLift
Via its demand partners and associates, the TripleLift ad network enables both native and OTT publishers to monetize their content. Also check project manager
To manage ad campaigns, it also provides devoted account managers and a customer support group.
In-feed, in-article, carousel, and video ads are just a few of the many supported by TripleLift.
The promising news is that there is no minimum traffic requirement, and the minimum payment level is only $50.
The portal claims to access 31,000 websites.
7. RevContent
Forbes and Wayfair both use RevContent as their native advertising platform. Every month, it provides 250 billion recommendations for original material.
You can position your native advertisement on the platform based on your unique company requirements using the self-service feature. The minimum traffic requirement, however, is more over 3 million page views.
It supports both CPC and vCPM pricing schemes, with a minimum payment threshold of $50. RevContent claims 80 million – 500 million impressions on a daily basis.
8. Sharethrough
This omni-format, omnichannel native ad platform provides strong functionality. They consist of automatic creative matching to your website, dynamic captions, content discovery tools, analytics for creative and recommendation enhancement, and content discovery tools. Its SmartSuite analyses, selects, and links publishers to the highest-paying advertising.
This platform must be effective if Rolling Stones and CNN utilise it, right? In order to get the greatest campaign results possible, Sharethrough also provides specialists to assist you with setup, monitoring, and troubleshooting. With the CPM, vCPM, CPV, and CPCV pricing models, the platform allows customised pricing. 350 billion impressions per month are claimed by the platform.
9. MGID
Another self-service tool, MGID allows you design your native advertising based on your marketing goals and company demands. It supports a variety of ad types, including sidebar widgets, header content, and video. Real-time statistics also provide you the choice to swiftly and easily expand the scope of your ad publishing.
The minimum traffic requirement is 90,000 monthly visitors, with CPM, CPC, and RevShare pricing methods. The minimum payment requirement is $100. MGID claims it can help you obtain 50 million unique monthly visitors.
10. Adyoulike
This is among the most popular native ad networks in Europe and is a wonderful alternative if you’re searching for a premium option. Having been operating for over a decade, Adyoulike has acquired some of the biggest names as its clientele. It provides distinctive characteristics like sentiment and semantic targeting powered by AI. With the aid of this tool, you may send native advertising that are relevant in terms of subjects, emotions, and semantics.
This increases website views while decreasing cost per click. For high fill rates, it has a network of 50 DSPs. Adyoulike asserts that it may assist you in attracting 200 million unique monthly visitors. The greatest content marketing in the financial industry is offered by Contentworks Agency. We collaborate with fintech and financial firms to provide daily analysis, compliant education, market tracking news, popular social media updates, and exciting content for native advertising. We know how to create engaging content that attracts users.
We write headlines to pique consumers’ interest and CTAs to pique curiosity. Native advertising has proven to be so powerful because it doesn’t “feel” like advertising. This indicates that people are more likely to consume it! Find out more about how we can assist you in achieving your content marketing objectives by speaking with our staff.