Entrepreneurship can be an extremely rewarding experience. This is primarily because the opportunities for income are limitless when you’re no longer trading time for money. Additionally, entrepreneurship requires a different level of discipline in order to be massively successful. While it’s undeniably challenging, you’ll get to master different systems and skill sets. A really important skill you’ll need is the ability to market your products. In order to remain competitive within the marketplace, adopt these new concepts in order to gain traction with your marketing efforts.
1. Social Media Influencers
Social media platforms such as Instagram and Facebook are undeniably powerful. They’ve transformed the way people run businesses and corporations. With a direct-to-consumer model of business, social media marketing tactics work beautifully. In order to gain more traction at a quicker pace, develop ongoing partnerships with a number of influencers.
Influencer marketing is incredibly popular because it’s a great way to connect with your target audience. When you’re looking for influencers to partner with, know that they don’t need to have over a million followers in order to deliver a solid number of sales. They need to prove they have a responsive audience that will purchase. The purchasing power is essential to the deal.
When you’re connecting with influencers, be sure to get their stats and data analytics in order to help you determine if the partnership will be fruitful. Going through a social media influencer marketing agency helps to minimize the amount of searching you’d need to do in order to secure the right influencers for brand deals. As you search for influencers, make sure their brands match your own.
If you’re managing a cloth diaper company, it’d be best to look for influencers who have young toddlers or babies. You wouldn’t partner with a cooking influencer because diapers would look out of place on their page. If the followers can tell that products are just being positioned for an easy, quick sale, they’ll get turned off. Authenticity is what makes most influencer partnerships profitable and successful.
2. Social Media Ads
Within a matter of two years, TikTok became a major competitor in the social media space. With over one billion users, the platform shows no signs of slowing down. A lot of people love it because they can find their interests quickly. The ‘For You’ page is a major hit because the algorithm is constructed so well.
You don’t need to have a TikTok business page with millions of followers. You can create tons of sponsored content and partner with creators in order to drive traffic directly to your website. Sponsored posts are continuously displayed as regular content so it doesn’t feel out of place. By learning the tricks behind TikTok ads, you can attract daily sales without much effort.
In addition to TikTok, use platforms like Facebook, Instagram, and Pinterest in order to gain more visibility through ads. If you don’t know much about Facebook Advertising, consider hiring an ad specialist who knows the details of Facebook ads. When you’re able to effectively run ads that target your desired customer, you can create a system that runs on autopilot.
3. Podcast Ads
Podcasts continue to make their mark as more people continue to get their information from them. Even though radio stations still exist, so many people love to get their information by tuning into their favorite podcast shows. Oftentimes, major brands do deals with different podcast shows. The podcast host typically reads the ad and offers the listener a discount code in order to get a percentage off of their purchase.
In the same way that influencer marketing requires authenticity, you’ll need to partner with podcast hosts who align with your message. If you don’t want to be viewed as a business that takes a particular political stance, it’s better to avoid podcast shows that lean to the far right or far left. However, if you do have a political brand, find a podcast show that aligns perfectly with your products or services. If you opt to promote your products through a podcast, know that the rates will range. You’ll typically be charged a certain rate per thousand downloads.
As marketing and advertising methods continue to change, there’s no one strict way to do business. However, with these methods experiencing major spikes in success for many businesses, you shouldn’t overlook them. By developing systems around one or all three of these methods, you can place them on autopilot and watch the sales pour in.