Statistics reveal that the millennial workforce believes that they don’t share a thriving workplace culture. Company culture is what defines the business vision, mission, and goals. It’s an integral strategy leveraged to enhance employee engagement and boost productivity. But companies across the globe are failing to retain its employee due to poor work culture. While leaders build a company, it’s the employees who maintain scalable growth. Hence, it’s time for a workplace cultural transition that will help your organization have a thriving work culture with enthusiastic employees, positive feedback from customers, and an improved sense of connectivity.
Ways to bring about Cultural Transformation
- Analyze the current culture and its challenges
The first step toward bringing a cultural transformation is to understand the root cause of the problem. For this, you can carry out surveys, conduct group meetings with employees, stakeholders, or leadership. Understand why your organization needs a change and what benefits it will render in the long run.
- Leverage an innovative strategy matching with the business aspirations
After analyzing the type of company culture that your organization requires, it’s time to make a strategic move by bolstering the strengths of the existing culture and making some structural changes such as:
- a) Recruiting leaders who can instill the desired norms and behavioral changes in employee’s minds through constant communication.
- b) It is imperative to bring a change in the structure where the accountabilities and authorities are aligned with each other in their vision and behavior.
- c) Your organization will require employees with the right skill set to bring about a collaborative change in the workplace.
- d) It is necessary to develop an enhanced competency strategy to overcome the hurdles that come in the way of the new deployment.
- e) Rewarding or penalizing individuals that are/aren’t in alinement with the new norms of cultural transformation.
- f) Introducing a two-way communication process to promote sustainable growth at all strata of the organization.
- Employee engagement is a must
Employees are the backbone of an organization; hence it is imperative to improve company culture that resonates with the personal values and beliefs of the employees. To do this, organizations can introduce a respectful workplace with a messaging platform across various communication channels. Creating smaller employee groups with similar thought processes, mindsets, and cultures will help them engage in shared goals. Consistent messaging amongst these groups will further aid in sharing innovative ideologies to boost productivity. You can also reinforce a culture in employee’s behavioral patterns with a small token of appreciation to heighten their levels of engagement.
- Pay heed to reinforcing the workforce with culturally fit employees
Robust company culture is enticing for job seekers. To implement integrated and aligned HR Practices in the recruitment process, its best to make the candidates aware of the cultural norms and behavior expected during their tenure. Besides, leveraging a cultural fit assessment will give a chance to analyze the aesthetic preferences of the candidate and aid you in understanding if the candidate is the best fitment for the organization.
- Involve all spectrum of organizational hierarchy
Cultural transformation involves the entire workforce from onsite and offsite employees and especially the leaders who represent the face of the organization. Hence while introducing a change, leaders should be the ones to reinforce the rationale and be the frontier of cultural transformation.
- Provide adequate training
Company culture training is imperative to overcome the challenges employees face while adapting to the new norms and behavioral skills. With this training, leaders and employees must learn where to start, stop, and continue with the ongoing process to attain the desired workplace culture.
- Communicate on frequent intervals to anticipate the benefits
Communication is the key when an organization is undergoing change-management initiatives. It helps in fostering new ideas and openness while strengthening the inner bonds between leaders and employees and amongst the core group of employees. It further aids in reducing employee’s resistance to accepting a change.
- Track your progress consistently
While leveraging cultural transformation, one must remember that success doesn’t come overnight; hence consistent tracking is necessary to analyze the progress. This will also keep the people in the workplace motivated towards accomplishing the change and bringing in success.
Cultural Transition—eliminating negativity to pave the way for a robust work culture
- The 3 E’s of an organization
Encourage, Enlist, and Empower—the 3 E’s that will help you build a robust company culture with a workforce sharing ideologies and visions aligned to the one you have. It is necessary for your employees to feel proud to be a part of the organization.
- Take an inclusive approach
With open and candid communication levels and a multigeneration workforce comprising of a versatile group of employees of all ages, gender, and sexual orientation can help create an inclusive company culture. With multifarious ideologies, the company will have innovative decision-making skills, and ways to handle a task. Stage a culture wherein every employee can voice their opinion.
- Leverage ways to repeat the message
Every message and goal of a cultural transition must be in alignment with the senior leadership team. Reliving the message each day will empower the company mission and resonate with one the personal thought process of the employees and leaders. Changing management is a tricky task, but it has impeccable benefits in the long run as it brings forth the brand ambassadors and encouraging people to give valuable inputs.
- Focus on your business goals
The vision and mission are the goals and are the reason why a company exists. So it is essential to emphasize the core values, and while creating a dynamic workplace, every individual must abide by the norms. The purpose will give them momentum to overcome the hurdles.
- Create a compelling story
To ensure that your company culture thrives, everyone must envision a common and compelling brand story, stating the legacy and experiences of the experiences. Your employees will be thrilled to share their experiences and formulate an enticing story to enhance customer engagement.
There are numerous effective and innovative ways of empowering cultural transition in an organization, but the most important of all is to instill shared interest in the minds of the employees that will eliminate resistance to change and offer them a room for growth and ensure consistent internal and external organizational success.