Digitization is fast catching up with the entire globe, and most retailers are seen extending their services to business websites. However, if you are also planning to do the same with your business, then you must know that business websites are a bit different in terms of features, functionality and design. For instance, you may need a Magento website development so that your buyers could have a seamlessly easy cart check out process. It would also help if you had complete control of the whole website in terms of look, functionality and content. So, what are the other features you that must have for the e-commerce website?
Remember, an e-commerce website is a venture by many businesses, and it would be best if you kept it at par with high standards and latest technological advancements to remain relevant revenue-wise. On that note, here are a must features for any e-commerce website that you must prioritize:
- Blog/ Articles section
As a business, some customers just need pretty much convincing before they order something from your retail store. From time to time, you may also need to update your customers on information where you may also not need their comments and review. Therefore, it would be best if an e-commerce website had a blog/article section where such information can be passed. This way, you can have several visitors staying longer on your website.
- Payment options
It’s not about just having a payment option, but multiple payment options would suffice in this case. You don’t expect to force a customer on a single payment option, say credit cards. There are lots of Magento extensions that you can use to make your ecommerce website better. You can even use a Magento POS integration if you need one. As a matter of fact, not everyone has a credit card, and some people would prefer using online money wallets such as PayPal. In addition to that, if you are operating within a specific locality, then you can consider having up a mobile money wallet option compatible within the area. Also, if you could have a debit card payment option such as Visa that would be great.
- User-friendly checkout
As mentioned before, users would appreciate spending less time shopping, especially if they have other things to do. A seamless, easy cart check out system will do because it doesn’t need an internet pro to locate where the cart is. You have to put into consideration that you’ll be targeting to reach out to a more in-depth market with lots of people with varying intellectual capacities. In that instance, a conspicuously displayed cart at the top of your website would suffice. Remember, not everyone will have the time to scroll down past all adds and literature to look for a cart for checking out.
- The ability to scale up
Businesses have projections and dreams of expanding in the future. In that case, it would be great if you considered the ability to scale up because it will just be a matter of time, and you may need to bring in additional features. Remember, at the end of the day, your success depends on your ability to satisfy almost all customer needs.
- Promotion and discount tools
Are you looking forward to driving ancillary network to your website? Well, you know its importance as the highest number of customers that you’ll be targeting will likely come from that traffic. On that note, it would help if you also considered promotion and discount tools. Remember, discounts are one of the most ubiquitous tools that every single business is using, and you would, therefore, seem out of the ordinary if you don’t offer any. Moreover, promotions are just a perfect way of maintaining loyal customers, because they know there is always something to smile to!
- Email marketing integration
Finally, gone are the days when you wanted to wait until the customer is in need of your products or services. Remember, if someone needs a mobile phone, there are many other retail outlets that provide the same, and of course, with their equally enticing offers. So, how do you rich the customers first, even before they get to you? It would be best if you thought about email marketing integration. When getting a web design, make sure that you incorporate anti-spam features so that your business emails don’t appear as spams on the receiver’s end. Moreover, you may also consider having a mail chip for managing business contacts, sending emails and tracking results.