In this digital and social media age, the demands for digital content are rapidly increasing. New digital content is being created every minute, and the storage and management of these digital content pieces can easily overwhelm both the creator and the user.
However, when talking about the number of content created, arguably, photography is the most demanding field with the highest number of content being created in any given period.
The number of pictures taken—or expected to be taken—can grow quite fast for any photographer, even amateur ones, and when not organized properly, we can easily lose track of all these photos. Imagine a situation when a client asked for a photo from several months ago yet, we’ve taken a thousand other photos since then. If your photo assets aren’t organized properly, this can easily turn into a major disaster.
This is why Digital Asset Management (DAM) is now very beneficial for any photographer.
So, What Is Digital Asset Management in Photography?
Digital Asset Management, or DAM, is, in a nutshell, everything a photographer does with their photo or video files from the capturing of the image itself until the image is edited and delivered to clients.
In between the creation and publication, however, DAM may include processes like file storage, renaming, adding metadata and keywords, editing and revisions, proofing, printing, backing up, and so on.
Digital Asset Management can also refer to a software or platform used in performing all these processes. Aproove, for example, offers a DAM functionality called Asset Browser where you can:
- Navigate files (file tree), Move, and create files and folders.
- Search across all files stored on the Aproove Drive (based on user’s permissions).
- Reveal an assets folder location or open the project it is associated with.
- Collection (“add to basket” function).
- Distribute (asset share functions).
- Kick-off project (use collected files to create a new project in Aproove).
- Kick-off tasks based on the selected/collected assets.
- Full asset previews (including multi-page documents).
- Direct Online Proofing access if an asset is stored as proof in the DAM.
Why Digital Asset Management Is Important for Photographers
Below are some important benefits of implementing Digital Asset Management with a proper DAM solution in photography:
1. Better Organization and File Tracking
Various advancements in digital photography have allowed us to capture a lot of photos and videos every hour and even every minute. In the past, we are limited by the expensive camera films, then limited storage spaces in early digital cameras.
However, nowadays, we can easily switch between memory cards with huge storage spaces, giving us the ability to take unlimited amounts of images and videos.
This, however, can create massive issues regarding how we should organize and keep track of all these images, and so it will put an enormous restraint on your photography business: you’ll only be able to manage a limited number of sessions before being overwhelmed.
Digital Asset Management can significantly help simplify the process so you can take more pictures and videos without worry.
2. Quality Control
This is especially important when you have more than one photographer on your team. DAM software can allow you and your team members to follow a predictable and repeatable workflow in uploading, accessing, and sharing your assets.
Without proper digital asset management in place, it’s going to be very difficult to manage all your photo and video assets in a team setting. As a result of a systematic DAM, you can ensure proper asset access, sharing, and usage to encourage growth while still maintaining quality for all your team members’ works.
3. Secure Storage and Backup
For a photography business, our photo and video assets are the most crucial aspect of the business.
You need to store all your media assets securely and also must ensure easy retrieval when needed. At the same time, maintaining proper backups is very important to protect your assets from issues like theft, fire/water damage, hardware failure, and so on.
With a cloud-based Digital Asset Management software like Aproove, you wouldn’t need to worry about storage and backup, and you can easily search and retrieve any asset you need with ease.
4. Ensuring The Best Experience for Your Clients
Digital Asset Management is essential in improving your internal team’s experience and efficiency and your external relationships like your clients, third-party agencies, outsourced workers, and others.
For example, it’s pretty common for photographers to experience situations when a client has lost or damaged a photo and asked for a replacement from you. Imagine if you don’t have proper asset management in place, and this project for this client happened five years ago. If it takes too long for you to retrieve this client’s assets or if you completely fail to find their photos, you can ruin your relationship with this client, often permanently.
With a DAM solution, you can easily avoid these issues.
Digital Asset Management is now a pressing need for all companies publishing digital content, including photographers.
Photography is a field where digital assets are generated extremely fast. You can easily create thousands of new photos and videos in just a matter of days and even hours. A proper digital asset management solution can help you organize and manage all of these assets, ensuring your digital assets’ security and quality control.