Google Ads can be a great way to generate leads and sales. But if you’re not doing it right, you could be wasting a lot of money. Like any advertising, Google ads take a little bit of trial and error to get right. But once you find what works, it can be highly effective. Moreover, it can be very affordable if you know how to optimize your campaigns. Here are a few tips:
Audit Your Current Campaigns And Make A List Of What’s Working And What Isn’t
The first step is to look closely at your current campaigns and see what’s working and what isn’t. You’ll want to look at your click-through rate (CTR), conversion rate, and cost per conversion. This will help you determine where to focus your efforts from now on.
If your CTR is low, that means people aren’t interested in your ads. You’ll want to take a closer look at your ad copy and make sure it’s relevant and targeted to your audience.
Conversion rate is the number of people who actually take the desired action after clicking on your ad. If this number is low, it could mean something wrong with either your ad or your landing page. Ensure that your ad is relevant to the page it’s sending people to and that the page is straightforward to navigate.
Cost per conversion is how much it costs you, on average, to get one person to take the desired action. This number will vary depending on your industry and what you’re selling. But if it’s too high, you may need to adjust your bids or targeting options.
Once you’ve looked at all of these factors, you should know where your campaigns need improvement. From there, you can start making some changes.
Make Use Of The Many Different Targeting Options That Google Provides
Google provides a lot of different options for targeting your ads. You can target by location, time of day, device, and more. If you’re not using these options, you could miss out on many potential leads.
For example, if you’re selling signs for a sign company that is only relevant to businesses in a particular city, there’s no point in showing your ad to people who live in other cities. By targeting your ads specifically to the people who are most likely to be interested in them, you’ll save money and get better results.
The same goes for the time of day and device. If you know that most of your customers are searching for signs during business hours on their desktop computers, there’s no need to show your ad to people searching on their phones at night. By targeting your ads specifically, you’ll get more clicks and conversions.
Google also allows you to target people who have visited your website before or who have taken specific actions on your website. This is called remarketing, and it can be a very effective way to generate leads and sales.
Experiment With Different Ad Formats And Strategies
There are a lot of different ad formats and strategies that you can use on Google. The best way to find out what works for your business is to experiment with different options. Try using different images, videos, or text-based ads. Test out different headlines and descriptions. And see how each option performs.
Once you’ve found a few ad formats and strategies that work well for your business, you can start scaling up your campaigns and getting more leads and sales.
Use Bid Modifiers To Adjust Your Bids For Different Times Of Day, Locations, Or Devices
Bid modifiers allow you to adjust your bids based on different factors. For example, you can increase your bid for people searching for signs during business hours or decrease your bid for people searching on their phones at night.
You can also use bid modifiers to target specific locations or devices. If you know that most of your customers are in a particular city, you can increase your bids for that city. Or, if you know that most of your customers are searching on desktop computers, you can increase your bids for that device.
Keep Track Of Your Results And Make Changes As Needed
Once you’ve made some changes to your campaigns, it’s essential to keep track of your results and ensure that the changes are actually working. Google provides many different reports that you can use to track your results.
Look at your click-through rate (CTR) and conversion rate to see if your changes have a positive impact. If not, try something else. The most important thing is to keep testing and making changes until you find what works for your business.
Stay Up-To-Date With Google’s Latest Advertising Policies
Google is constantly changing its advertising policies. It’s essential to stay up-to-date with these changes so that you don’t accidentally violate them. The last thing you want is for your account to be suspended because you didn’t know about a new policy.
You can stay up-to-date with Google’s latest advertising policies by subscribing to their AdWords blog or following them on social media.