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How Can Merchants Improve Merchant Services CRM Software?

by Editorial Staff
November 20, 2020
in Business
Reading Time: 4 mins read

There are a lot of merchant services CRM solutions to choose from. But not all of them are suited for your particular business or industry. Some might be designed for bigger companies while others might not have the particular integrations you need. This is why it is very important to take a very careful look at what the developer offers when it comes to making a decision. For instance, your safest bet might be the products from First Data CRM. Besides the fact that they are one of the oldest merchant services provider in the country, they have developed some of the most powerful solutions to date, and will most likely help you fine tune their product to your needs.

Table of Contents
Who Develops Merchant Services CRM Software?
How Can Merchants Improve a Merchant Services CRM?
What Is First Data CRM?
What Can First Data CRM Offer?

Who Develops Merchant Services CRM Software?

Any business that wants to have a fighting chance in the new economy climate has to abide by a few rules. these rules might seem quite strange, especially to a new entrepreneur or to a seasoned one that just wants to take his business to the next level. But they are very important and will help a business grow and prosper. One of the them is to adept and adopt new technology. That includes, but is by no means limited to, specially designed pieces of software that will help business owners keep better track of their finances, their clients and ensure their sales people have the proper tools in order to compete with others. The most commonly known form for these programs is the Client Relationship Management software.

Merchant services CRM is a very powerful tool that integrates many of the things a business needs, such as power dialers, messaging capabilities, stock and inventory capabilities and many other, into one easy to work with piece of software. It is developed mainly by software developing companies in collaboration with merchants from all kinds of industries. The people doing the designing make sure that the software has everything it needs in order to be able to keep up with others like it on the market, and to offer most if not all the services a merchant needs for his business to grow. That is why it is very important for these developers to be at the very tip of technological developments.

How Can Merchants Improve a Merchant Services CRM?

Although a merchant services CRM is usually designed to be fully customizable and adaptable to any kind of business from any kind of industry branch, there is still room for improvement, when it comes to the capabilities and integrations. For instance, merchants can give feedback about which tools they most usually use in their industry and the developers can integrate them. When it comes to e-mailing capabilities for example, some merchants might prefer the brute force of Outlook, while others might lean towards the stylish Gmail. In any case, developers can use this feedback in order to evaluate which industry used which service most and create custom software solutions for them.

Another way a merchant can improve a merchant services CRM is by having it custom done. Usually that involves spending quite a bit of money, but the investment is quickly recovered once the merchant has his very own piece of CRM software, tailored to his own specific needs. In this case, the merchant has to work closely with the developer in order to make sure that the finished product has every bell and whistle he needs and is paying for. A major advantage of such a custom job is that you can fully design it around your specific business model and the people you work with. This way, integrating the CRM into your workflow takes less time and money.

What Is First Data CRM?

First Data CRM is the newest form of the First Data company, started in Omaha, Nebraska back in 1971. It has been a powerful player on the merchant services market for almost half a century, bringing quality services and building an impressive portfolio of clients. It has become a truly American institution, having business relations with some of the most notable companies in the country. As an example, in 1976, only 5 years after it was founded, it became the first processor of Visa and MasterCard credit cards. And the names only get more prestigious from here.

The company has 6 million active merchant accounts, making it the biggest merchant services provider in the country. With 2,800 transactions per second, the company boasts around $2.2 trillion dollars-worth of transactions annually. Not only that, some of the reports that come out of the company are used by the likes of The New York Times and Bloomberg, when they make their own financial prognosis.

What Can First Data CRM Offer?

In recent years First Data CRM merged with Fiserv, becoming part of the most important merchant services provider in the country. With over 40 years of combined expertise, the services giant offers some of the best software solutions for businesses, both big and small, that one can find on the market to date. That’s because they integrate state of the art technology with custom made requirements in order to offer a great end-user experience. The solutions they come up with are some of the best there are, and there are millions of merchants that use them that can attest to that statement.

From power dialers to document management and from billing capabilities to messaging and information collecting, the First Data CRM solutions are what any business needs in order to successfully grow and become a strong player in its own industry. And the best part is that they are not slowing down. Although some developers might hit a peak and stop developing their products, the people behind First Data CRM are determined to continue adding more and more tools to their product making it more efficient and useful. Plus, they use some of the most advanced technology when it comes to integrations that can be found in today’s market. All in all, their CRM solution is one of the most powerful out there and will continue to improve and adapt to the needs of its clients.

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