Business

Insightful Tools for Running a Successful E-commerce Business

E-commerce accounts for a small portion of the retail industry. However, it is booming at a faster rate, considering the fact the people are turning online to get the goods and products they want. Technology has helped e-commerce thrive through the years, and with the likes of Amazon, eBay, Walmart.com, etc. it can be said that you can find most of your targeted audience online.

If you are getting started with a new e-commerce venture, you must know that the competition is higher than ever, with almost every business establishing its online presence. In such a scenario, you need reliable tools that you can trust.

Selling products online requires proper research, analytics, sourcing, and marketing, among others. If you are wondering what tools are they, then you have come to the right place.

In this post, we will discuss some insightful tools that would be really of your help for running a successful e-commerce business.

Let’s get started.

#1 SellerMotor

Unless you are in the business of manufacturing or white labeling your product, the top concern looming your online store is the merchandise you carry. SellerMotor can help you determine the top products for your category and niche and can also help you in tracking their performance. SellerMotor is also an intelligent choice for PPC campaign optimization if you are selling on Amazon. It offers up to 31-day free trial upon sign up and provides access to a suite of insightful tools to help you stay on top of your e-commerce game. Wanna have a free trial? Click here to sign up now!

#2 Shopify

If you have little to no technical skills and don’t have the resources to hire an experienced web developer, Shopify is a good pick. You need an e-commerce website to list your products. Shopify is designed for wannabe sellers that is feature loaded and scalable. It offers numerous templates for different categories and niches. The stores on Shopify are plug-and-play e-commerce. This is the best platform for you to start your e-commerce journey. The tools offered by Shopify allow you to find a business name, create a brand, and buy a domain. You can use this platform to sell products anywhere and to anyone.

#3 SEMRush

If you want to gain insight into your page’s performance, your competitors, and top keywords in your niche, you can benefit from SEMRush. Similar to SellerMotor, it is an e-commerce research tool that can track millions of keywords as well as domains. You can receive reports indicating strengths and weaknesses of your site, audit your competitors’ or your own site, identify keywords, improve SEO, compare sites in your niche, and analyze ad campaign performance. However, it is a bit expensive since the monthly subscription starts from $69.95 based on the depth, purpose, and number of reports you need. If you are an experienced seller, you may want to try this platform.

#4 Sourcify

Sourcify is a matchmaking service for manufacturers looking for clients and businesses looking to manufacture a product. The platform reduces the risk associated with the manufacturing process by screening the manufacturers. If you are not happy with the manufactured product, you will get your money reimbursed since Sourcify provides a money-back guarantee. Once you sign up for the platform, you will be provided with bids from three manufacturers for individual projects. You will also get access to its project management tools to smooth the production process. There are basically three pricing plans, which start at $399. The main difference between the three plans is the number of products produced in a single production run.

#5 Asana

Asana is a SaaS platform available to individuals and businesses. It is a task management platform that allows you to assign, schedule, and track tasks. It is a nifty tool to have as it allows you to manage your outsourced tasks. As an e-commerce seller, you may have to outsource the majority of the roles, such as SEO, content creation, and even ads. You can share and import files, set up reminders, and have clear communication from anywhere in the world. It comes with a mobile app as well as a desktop dashboard for easy management. It makes implementing tasks and achieving goals simpler.

#6 Inventory Source

Inventory Source is fully-automated inventory management and SaaS platform that automatically synchronizes your inventory, update your website, and facilitates tracking and ordering functionality. This platform allows you to manage your inventory with ease by saving you the embarrassment of ‘out of stock’ messages. There are more than 100 drop shipping companies integrated with this platform. The best part, if your preferred vendor is not listed, you can add them. There are more than 20 integrations on Inventory Source, including Amazon, Walmart, Shopify, Ordoro, and WooCommerce, among others. Most importantly, it also offers custom integrations, as well.

#7 Ahrefs

If you are a beginner and want to understand the web marketing tactics of online retail sites, Ahrefs can benefit you in the long run. With Ahrefs, you can easily determine your competitors’ marketing strategy, as it allows you to look into their backlinks. Ahrefs is a great SEO as well as a research tool that can make selling online more efficient. The primary reason why many beginners start their SEO journey with Ahrefs is that it offers tools to grow their search traffic while allowing them to monitor their niche. However, the platform lacks some more in-depth features like link auditing and content analysis.

#8 MailChimp

For a small e-commerce business, email can be a hassle but important. Email marketing is essential for growing your business and driving more sales to your site. MailChimp allows you to create a list and completely automate your email marketing. It is packed with templates with customizable options. It is a go-to email service tool for many small as well as medium e-commerce businesses. If you are a new business, you can benefit from its no-cost entry-level option. And, if you are a pro marketer with a sizeable list, your plan starts from $199 per month.

Final Words

These are some of the best tools and platforms that make online selling fun and lucrative. If you have any queries regarding the topic, feel free to ask.