When using LED signs to promote your business, it’s important to ensure that your sign packs the most punch. With LED signs, you have all manner of unique ways and concepts of communicating, especially when you compare it with traditional static signage.
Because LED Signage is a relatively new concept of advertising, you may not be familiar with everything it can do and just the most important things to focus on for you to get the best results with your LED open sign. In this article, we will share with you the most important five tips that you need to keep at the back of your mind to stretch your advertising dollar to the limit.
Proper Design of your Sign is Paramount
While it may be a no-brainer, the fact of the matter is that many people struggle with determining the best way to design their LED signs. The problem becomes even more pronounced where a business owner isn’t familiar with graphics design. The secret to marketing effectively with an LED sign lies in your ability to create an eye-catching sign design. When you get the design right, you can be sure that it will not only stand out from the competition but also attract more people and this means more business for your store, gas station, or salon, or any other type of business you are running.
You shouldn’t just stop at hiring a designer to do the work for you. Instead, you need to test the content and see how it plays out on the display. You can make it your duty to review LED signs each time you have to display a new one. When you look at it from the perspective of your customers, you will come up with the right experience every time.
Understand Your Audience
If you want your LED sign to be the most effective it can be, it’s crucial to spare some time and understand the audience that you are attempting to target. What demographic does your company require most? Identify it and target this demographic while ensuring that you don’t alienate your core customers.
LED signs tend to be at their most effective when placed along major roads and highways. When designing your LED signs for this purpose, it is recommended to consider speed limits and traffic-stopping points. This information will help you in determining the right design for your sign.
To determine the feel of your sign, effectiveness, and visual appeal of your sign, you can do drive-by tests. It helps you to know what your audience will feel when they see your sign. Any improvements to the display should be done from here.
Constantly Update Your Sign’s Message
One of the best advantages of LED signs is that they make changing your sign pretty easy. You don’t need to pay anyone to do the design for you or hire guys to climb up the ladder and change the sign. Because of the ease of updating your signs, you should do so regularly to give your signs a new feel a fresh breath of air every time. It is what has made LED signs more cost-effective compared to traditional signs. The latter will force you to spend every time you want to update them. Either you will pay someone to do the updating or you buy a new sign altogether. With LED signs, this is not a problem you have to deal with.
You should make it a habit to update your LED signs with fresh messaging each time you have a new offer. Although LED displays are attractive, they can become stale fast if you don’t update them frequently enough. Displaying an expired offer on your sign can be perceived poorly by your customers. They will see you as lazy, out-of-touch, and disorganized.
It is important to ensure that you can access your LED software on-the-go to allow for last-minute changes. If the software allows it, you can preset a specific start date and end date for each promotion. After that, you can just preload the offers in advance.
Take Advantage of the Full Motion Capability of your LED Sign
Using motion is one of the most effective ways to be sure that your sign is grabbing the attention of your target audience. It becomes even more important if you are displaying your sign in a crowded place. The good news is that LED signs are great when it comes to showing full-motion designs.
Even a basic LED open sign can perform simple transition effects and animations. The more advanced ones can even display HD video clips. These features can help to capture the attention of the audience and make them stay longer to get the message being displayed. After the animations have attracted the attention of your customers, introduce your message immediately and you can be sure it will sink in.
Have a Clear Message you want Your Customers to get
The biggest objective of all types of business signage is to provoke the customers to the point they act on your message. Whether you purpose to get more people coming in through the door, or you just want to let your customers know of forthcoming offers and product specials, LED displays are effective in getting the message across better compared to traditional signage.
To start, determine your primary theme or message that you want to display. What is the most important message that you want your customers to get? Think of a simple yet effective message that conveys your message. After that, ensure that your message gets displayed for a minimum of one minute. This ensures you communicate to your audience directly and ensure the right customer profile comes through your doors.
But take care not to put so much superfluous information on your graphics as this has the potential of producing the opposite effect.
To get the most of your LED signs, you need to ensure proper display. Remember that you don’t exist in isolation. There are probably many similar businesses like yours in the same locale. This means that you need to stand out from the crowd and convince the customer to come to your place and not to your competitors.
Green Light Innovations are the masters in creating stunning LED signs that guarantee your customers will stop and read the message on displays. Although the initial costs are high, it has a rapid ROI that makes it a safe bet. The numbers are undeniable and speak for themselves. Whether it is just a simple LED open sign or those showing directions in-store, the power of digital signs can be powerful.