Instagram is for beautiful photos, Facebook is for informal communication with friends from different countries, searching for like-minded people and informative news feed. There is also Twitter – a news digest. Few? As it turned out, yes. Especially for business: people are becoming more and more busy, and therefore lazy in matters of information search. And the more you are online, the better. Therefore, today we recall another social network – LinkedIn.
LinkedIn is a popular business social network that aims to help you find work, collaborate, and communicate effectively. They don’t sit here for days and don’t post tons of memes. This is a kind of “slow” social network, which is visited for a couple of minutes to check offers, send resumes and find out business news.
Who benefits from LinkedIn?
The target audience of LinkedIn is people who are engaged in intellectual work. This is the IT-sphere, and marketing, and the media, and top management, and the B2B sector. In general, LinkedIn allows users not only to expand the circle of their professional connections, but also to reach a high check relatively quickly.
Benefits of LinkedIn.
A huge plus on LinkedIn is the quick response to messages. On average, users of this social network respond to all manifestations of activity 4-5 times faster than in the same Facebook.
The age limit for LinkedIn is 18 and over. Therefore, the audience of this social network is solvent and ready to cooperate.
Next, let’s look at the top 5 LinkedIn tools to grow your business.
Getsales.io is a LinkedIn and email all-in-one sales platform. This
This multi-channel outbound platform is one of the best sales automation tools at the moment. It has many features that make it stand out from other LinkedIn tools:
- Targeting and collecting a database of potential customers
- Company planning and content development for all interaction channels
- Comprehensive multi-channel automation
- Detailed analytics for each segment
- Integration with CRM
GetSales.io all-in-one solution has an extensive list of plans to suit every need.
Plans start at $59 and $69 per month up to $3,999 for a managed service. There is also a free demo.
2. Free promotion on LinkedIn
This tool includes everything related to the development of your profile.
Where to start promoting?
Trite – go to the site and register. Try to tell about yourself as much as possible. The broader your profile, the higher your chance of a profitable offer.
That is, it is advisable not only to tell about yourself, but also to download all contacts from the mail, address book. Here, connections are important not only of the first circle – people who know you well, but of the second and even third, that is, those who have heard something about you through other people.
The next step after filling out your profile is to insert a link to your LinkedIn profile in other social networks, as well as on the website, business cards, mail. Everywhere. Also, start actively asking all your friends and acquaintances if they have a page on LinkedIn.
Your goal is to get 350 friends. Then this number will start to grow on its own.
Start searching and joining groups of your interests. At the same time, it is desirable not just to read posts, but to comment and share useful information in all ways, forming the image of an expert.
Unlike Facebook, on LinkedIn you can only join 5-7 groups. This is done so that a person does not just subscribe “for show”, but actually participates in the life of the community.
As soon as this skill is pumped up, create your own group, start publishing posts and inviting friends to your community. Thus, you can promote your community to the TOP much easier.
3. Paid promotion using social network tariffs
Paid promotion is possible thanks to the built-in social network rates. LinkedIn’s advantage here is the relatively low cost of these offers, but at the same time – a large return.
- Premium Business – $35 per month
Gives positioning, reach and recognition. Allows you to establish communication directly with other enterprises, including very large ones. The fact is that in the standard format, LinkedIn imposes restrictions on profile views and messages. Subscriptions open up a veil of additional information for you and remove restrictions on communication.
- Sales Navigator Professional – $50 euros per month
A powerful targeting tool for those involved in sales. It allows you to fine-tune the audience that you need, opens up unlimited viewing of profiles, the ability to write to strangers and track who viewed your page.
Another tool for generating leads and automation on LinkedIn.
The following features of this cloud platform can be distinguished:
- Advanced search filter
- Integration with other CRMs
- Ability to manage multiple accounts
- A/B testing.
Expandi has one pricing plan starting at $99 per month and has a free trial option.
5. Dux Soup
Dux-Soup is a tool to automate and generate qualified leads on LinkedIn.
The main features are:
- Automated lead generation
- Setting up and automate the sequence of follow-up emails and invitations
- Setting up filters to search across multiple profiles on LinkedIn
- Integration with other CRMs
Dux-Soup has several plans including a free trial plan. The rest of the plans range from $15 to $55 per month depending on the budget and needs of the company.
So, LinkedIn tools can really help grow your business. You can choose between free promotion, which will also generate more leads for you, or paid promotions, which will not only significantly increase your lead reach, but also automate all your processes. Also, many paid platforms have free trial versions that will help you make the right choice. Grow your business with GetSales.