This post will explain design tips for more clickable banner ads. In the modern online environment, web banner design is one of the most widely utilised kinds of advertising and is available in a variety of formats. Making banner ads that are as clickable as possible is the main goal of web banner design.
Banner ads are embedded advertisements that feature a product or brand and link to the advertiser’s website. They’re a common practise among businesses because they’re an inexpensive, quantifiable, and successful way to raise brand awareness.
15 Design Tips For More Clickable Banner Ads
In this article, you can know about design tips for more clickable banner ads here are the details below;
How can you design effective banner ads?
How then do you design and produce web banner ads that will generate those clicks? A set of tips and general directives for creating banner ads is provided below.
1. Use The Most effective, Standard banner sizes
The most popular standard banner sizes, per Google Adsense, are:
- 728 x 90 pixels — Leaderboard
- Half Page: 300×600
- Medium Rectangle, 300 x 250 px
- Large Rectangle (336280 pixels).
- Sizes of banner ads that are most popular
- developed by Nickjalpa
2. Place your banner ads correctly
Purchase ad space on a website so that your design will appear above the fold and close to the page’s primary content. Also check alternative of adsense
3. Maintain hierarchy
This is another design tips for more clickable banner ads. Watch your hierarchy because successful banner ad design depends on each ad’s proper balance. Effective banner ads are made to spread brand recognition and improve website traffic. They consist primarily of three things:
- Various food banner ad sizes and styles
- Shanngeozelle created the design.
Your Company Logo
To increase brand recognition, your business’s logo must be used. Make sure it commands attention visually while not being as overpowering as the value proposition or the call to action.
The Value Proposition
The value proposition highlights the service or good you offer and draws attention to itself with alluring discounts and rates. Consider phrases such as “High quality,” “50% off,” or “Limited time offer.” This ought to occupy the largest amount of area in your advertisement and be the first thing that viewers notice.
The call to action
The language or button that encourages users to click is referred to as a call to action (CTA). The words “Learn more,” “Get started,” and “Watch Now” are excellent examples. The ad’s clear focus point should be this.
4. keep it simple
Keep the text and graphics minimal. Your web banner advertisement will likely only catch viewers’ fleeting glances.
5. Use Buttons appropriately
Buttons frequently boost your ad’s click-through rate (CTR), depending on the type of banner you’re using. If you’re going to utilise them, put them in the lower right corner after your copy in (tastefully) contrasting colours. Always maintain them throughout the entire series of ads. This is another design tips for more clickable banner ads.
6. Have a Clearly defined frame
People are compelled to look at a subject that is contained within a frame. Effective banner ads have a distinctly defined frame with graphics that go all the way to the box’s edges. It’s standard practise to surround white ads with a 1 pixel grey border.
7. Make your text instantly readable
- Make the body copy and the headline different sizes. Four lines or less should be used for all copy.
- Good illustration
- By MotivatedDesign
- A bad instance
- Through OfferVault
Unless it’s a disclaimer or copyright notice, don’t use cursive or script fonts, extremely light font weights, all-caps copy, or font sizes smaller than 10 pt.
8. Use animation
However, you must be mindful that they don’t detract from the point of your advertisement. While animated web banner ads typically outperform static banner ads, they can be quite effective in website banner design.
Use brief animations that don’t loop more than three times, with a maximum duration of 15 seconds. Think about including a call to action in the animation’s final frame.
9. Competently, but stand out
This is another design tips for more clickable banner ads. Your chance of winning the trust of your audience increases if your advertisement visually matches the websites on which it is published. But don’t make it too indistinguishable. Always make sure that banner ads can be seen and clicked. Also check Google AdSense Alternatives
An expertly designed banner design in grey and teal
Ae Graphic Designer’s creations
10. Be consistent with your brand
A landing page with your offer will be accessible from your banner advertisement. Make sure the ad and landing page are consistent with your branding to avoid confusing potential buyers.
11. Instill a sense of urgency
By choosing contrasting, striking colours, the text will have a feeling of visual urgency. Not all banner ads aim for subtlety.
12. Use imagery well (and only when you need it)
This is another design tips for more clickable banner ads. Select images and visuals that are pertinent to your message, improve it, and are directly tied to your product. No ethereal ideas here.
Supermodels or professional photography too expensive for you? Buy a licence for a stock photo at a reasonable price. There are millions of good ones available. Even better, select unique visuals or illustrations that were made by a designer.
Keep in mind that pictures aren’t always required in banner ads. Effective results can be achieved with both great writing and beautiful typography.
13. Choose appropriate colours
Every colour has a different connotation, so you should think carefully about the feelings you want to arouse in your audience. Your banner ad’s colour will catch users’ attention right away. This is another design tips for more clickable banner ads.
Additionally, colours are arbitrary and have various cultural connotations. Make sure to research your intended audience before choosing colours. Here is a list of colours along with the feelings they typically arouse in people in Western culture.
Red signifies fervour, rage, excitement, and love. Most audiences find this strong colour attractive, but only in moderation. Avoid red if you’re going for a traditional, sophisticated, or serious appearance.
Orange: Exuberance and a playful mood. Orange is a great colour for a call to action button because it’s not as overpowering as red but still stands out from the crowd and radiates energy.
Yellow signifies joy, happiness, and friendliness. The colour yellow attracts attention and exudes a lively, budget-friendly energy. Green represents wealth, health, vitality, the environment, rebirth, growth, and nurturing. It is also simple to look at.
Blue symbolises security, confidence, discernment, adolescence, serenity, intelligence, formality, coolness, and masculinity. More than half of all logos feature the colour blue. Simple and traditional banner ads Kuz designed this for Dell Boomi.
Purple symbolises wealth, extravagance, majesty, knowledge, magic, femininity, and creativity. A viewer is calmed and soothed by it. Also check YesBackpage Alternatives
Pink is associated with love, sweetness, femininity, youth, and babies. The colour pink has a wide range depending on brightness and tone and is typically linked to femininity.
Black connotes exclusivity, mystique, modernity, power, prestige, extravagance, and formality. It’s conventional, and the most readable colour combination is black text on a white background.
White symbolises purity, sterility, modernity, simplicity, honesty, and innocence. The colour white inspires feelings of prosperity and youth.
Brown is the colour of nature, leather, wood, seriousness, masculinity, tenacity, and humility. Stronger colours are countered by brown, which is also a good choice for background hues and textures.
Gray: neutrality and usefulness. Gray enhances other colours when it is used as a background.
14. Keep your file sizes small
Google Adwords recommends keeping file sizes under 150 kb. The smaller, the better. Before users scroll down and miss it, your advertisement needs to load quickly on the page.
15. Use the correct file formats
You’ll need to produce working JPG, PNG, GIF, or HTML5 files. Typically, your designer will produce JPG, PNG, or GIF files using Adobe Illustrator or Photoshop, or HTML5 files using Google Web Designer or Adobe Animate. Keep in mind that Flash ads are currently largely obsolete; instead, choose one of these other image file formats.
You are ready to design better web banners!
You got it, then! These are merely a few recommendations for designing banner ads; to produce truly amazing, high-converting advertisements, much more is required. Consider hiring a competent creative to create the ideal, clickable ads for you if you’re not a professional designer (or are too busy running a business).
You’re prepared to design a better ROI. Our designers produce intriguing, distinctive banner ads.