A lot of us are still catching our breath from the big streaming takeover that was led by giants like Netflix and Hulu. Advertisers have had to deal with the fact that the days of appointment television are over. Have you been successful with making the switch from traditional video advertising to connected TV advertising? It’s not too late to jump on the next wave of cord-free advertising.
Many marketers don’t realize is that cutting the cord with the cable doesn’t mean cutting the cord on the desire to see relevant advertisements for products. People still want to see your ads even if they don’t access entertainment using a network or cable television. Over-the-top (OTT) advertising has arrived to fill in the gaps created by streaming entertainment. The good news for you is that you don’t need a television-worthy budget to market to your audience. Connected TV advertising can be more effective than traditional forms of advertising. Here’s a quick cheat sheet detailing the big perks of OTT advertising:
- You can target physical addresses.
- Your audience can be targeted using keywords, online behaviors and other highly precise factors.
- Connected TV users are typically more engaged than traditional television watchers.
- You can measure the impact your campaigns have on foot traffic to your brick-and-mortar location.
- You can track website traffic from ads.
OTT advertising gives you the ability to get your ads shown on popular platforms like Roku without the need to try to get a meeting with bigwig marketing executives in Silicon Valley. Technology is your connection to ad space that would have been completely off-limits for the “little guy” just a decade ago. Advertisements for your brand can be shown alongside a viewer’s favorite show, movie, video, or song. That’s what is known as excellent exposure.
The goods news is that you’re not too late if you’re diving into the world of OTT marketing right now. However, this isn’t something that you’re going to be able to fake your way through. Marketers, business owners, and media planners need to have the right technology and channels for getting their ads placed in the right spots. Contact us today if you’d like to get the right technology and insights to fuel your dive into OTT advertising success.