What Is the Google Search Console (GSC)?. Google Search Console, a free web analytics tool, benefits website owners, webmasters, and marketers by: Calculate the volume of Google searches for a website. Detect and address website issues Monitor search engine optimization results on Google. Ensure that Google indexes your website as you desire. Likewise, be aware of how Google perceives the pages on your websites.
Google Search Console Everything It Can Do
In this article, you can know about Google Search Console Everything It Can Do here are the details below;
One of the most important tools in the toolbox of any company, marketer, or website owner is Google Search Console, formerly known as Google Webmaster Tools (rebranded as Google Search Console on 24 May 2015). GSC should be a tool you employ frequently, regardless of whether your final goal is higher sales, a better running website, or tracking marketing success.
- Should I use it, you might ask?
- And we’ll go over the features and benefits in more detail to show you why you should use it.
But What Exactly Does It Do?
In order to understand how your web property performs on Google, you can submit your web site and view the exact performance that property receives from Google Search.
Get everything you need to know about the Bing Webmaster Tools from here if you’re interested in using different search engines, such as Bing, to check how your performance there is.
Google search Console benefits and Why Should Use it
The information you may obtain from Google Search Console is essential for everybody who has a website for a variety of factors and advantages.
The additional information and knowledge of how your website performs on Google is first and foremost entirely free and easy to set up.
makes using the tool worth the time it would take to learn everything it has to offer.
Let’s examine the advantages that Google Search Console provides:
Simple to install and configure
- Monitor your SEO performance.
- Google Impressions and Clicks
- Clickthrough rates from Results pages
- Positions of individual pages on Google
- Boost SEO
- Find out which keywords require optimization.
- Discover new keywords to enhance your content marketing approach.
- Learn about new nations that your pages are receiving clicks and impressions from.
- Improve any SEO difficulties brought on by poor website performance.
- Understanding which websites connect to you will help you improve your backlink profile.
- Monitor performance from other content and Google properties:
- Picture courtesy of Google
- Control sitemaps
- Control Google’s website coverage
- Delete pages from indexing
- Monitor website performance
- Speeds of loading
- mobile usability
- Export data to CSV for in-depth analysis
- Advantages of Google Search Console
If you’re inquisitive in learning more about these advantages, we’ll go over them individually later in this post.
But let’s first comprehend the true significance of Google Search Console as a tool for SEO.
Google Search Console for SEO
If you’re attempting to increase the amount of traffic to your website through SEO, then GSC is an essential tool to monitor and document the effectiveness of your efforts and learn from data to enhance the outcomes.
Given that Google is the most popular search engine, you should always be interested in learning more about how your websites perform on Google than just the statistics you could find in Google Analytics or comparable web analytics tools.
You can see the complete picture using the Search Console, just as you can monitor how much traffic you’re receiving from organic results overall through Google Analytics.
You can better understand how your SEO evolves over time by analysing SEO data in the Search Console.
You should measure more than just realised clicks.
To demonstrate how these two metrics relate to overall traffic, for instance, consider how impressions increase over time with increasing average locations.
You need more data to optimise SEO at the beginning of the SEO journey, especially if you’re starting to implement it meaningfully.
Not to mention, the fresh keyword suggestions you can obtain from the data to assist you target phrases you probably weren’t aware of previously, and it can provide you new options to attempt.
For instance, after initially focusing on keyword “X,” you discovered that keyword “Y,” which is related but nearby, generates greater traffic.
Instead, if you optimise for the “Y” keywords, you can rank higher for that term and drive more visitors.
And that’s just one illustration of how SEO data from Google Search Console might aid in your overall SEO improvement.
How to setup Goolge Search Console
Either your domain or a URL prefix can be verified, however domain verification is recommended.
You won’t need to add any additional versions of your website with a domain verification (consider subdomains and https/Http). Also check Digital Strategy For Business Growth
Domain verification, however, necessitates DNS verification, for which you must have access to your domain settings.
You may ensure that you will see all the information accessible for your domain by performing a domain verification.
No matter whatever platforms you use for your website, we will first look at how to set it up.
The next step is to configure Google Search Console with popular platforms like Wix, Shopify, and WordPress.
But let’s begin by setting up the tool using the recommended technique, DNS.
Configuring Google Search Console
Choose “Add Property” from the menu.
Enter your domain name in the Domain area.
Access your domain settings by visiting your domain provider.
Copy the provided TXT record from Google Search Console and apply it to your domain’s DNS settings.
When ready, confirm
Keep in mind that DNS updates can take some time (a few hours).
URL Prefix Installation
Choose the Add Property button.
In the URL Prefix, type your whole domain (for instance, HTTPS://YOURDOMAIN.COM).
You will now have a choice of four additional installation choices.
Tag in HTML
Tag Manager for Google
DNS (The same as we already wrote) (The same as we already wrote.)
The HTML Tag’s provided code must be copied and added to your homepage’s head> section before the first body> section.
Most platforms will utilise this tag as a verification technique if you’re utilising one of them.
You will download the supplied.html file from the HTML file and post it to your website.
If you already have Google Analytics installed, installing it is the simplest.
You just need to confirm it.
Make sure the account you’re trying to add the domain property to has access to Google Analytics.
The same as above applies to installing with Google Tag Management.
You can easily confirm it if you already have it installed.
Verify that the accounts match once more.
Although you may set up Google Search Console with any domain and website using these techniques, some platforms allow you to do so directly.
All other variations of your domain must be included with each URL prefix technique.
Instead, utilise the DNS technique.
You can add the tag code to your header in WordPress either manually or via a plugin.
You can also use an SEO plugin like Yoast to add the code to your header.
If you’re utilising Yoast:
On your WordPress dashboard, look for the SEO Tab.
From general to go Webmaster Tools
It will ask you to enter the Google Verification code, which you can get from the meta tag code by following the methods mentioned before.
then click Save Changes.
Yoast Webmaster Tools
There are several methods to use Shopify:
You can add a domain you own through Shopify by using the DNS technique and discovering it.
Domains > Manage Domains > DNS Settings > Add Custom record, followed by creating and validating the TXT record.
You may add the meta tag to the header by going to the head> section of your theme.liquid file, pasting the meta tag there, and saving it.
Instead, you may first install Google Analytics and check the URL prefix using Google Analytics.
You may add Google Analytics to your Shopify store by going to Online Store > Preferences > Finding the section under Google Analytics and adding the Google Analytics code there.
Using Analytics -> Search Keywords and tapping connect, you can link Google Search Console with Squarespace.
Configuring Squarespace’s Google Search Console
You must set up your account before the connection because this step just links it to Squarespace.
Either through Google Analytics or DNS (through Squarespace if you have a domain with them).
Navigate to Marketing & SEO -> SEO Tools -> Site Verification -> Google Search Console to validate with Wix.
Add the site verification tag after clicking it.
Wix Site Verification Google Search Console
Google Search Console metrics, Reports and analytics
You will frequently use these four critical indicators in Google Search Console.
You may better grasp the performance report and choose an SEO strategy by being aware of these essential metrics.
Via these measures, you can become more familiar with Google Search Console, comprehend its purposes, and integrate the data into your workflow.
Whether it’s for organic keyword research or SEO optimization (that you could use in Google Ads for search engine marketing campaigns.)
Impressions are the number of times visitors clicked on a link to your website from Google Search.
Google’s impressions tally varies depending on the type of search.
But, Google Search considers each time your link appears in the search results pages when a user performs a search as an impression.
An impression does not imply that the searcher has scrolled into view or seen the link.
Google can therefore track impressions without the user being aware that they clicked on your link in the search results page.
Yet, impression can reveal a lot about the keyword potential of a given keyword.
For instance, if your website’s impression count rises, your click count may also rise.
That’s not always the case, though, as Google may test your pages with various keyword combinations, inflating impressions occasionally. Fortunately, you can usually identify these instances of inflation.
A click is any action that directs a user to your page from a source other than Google Search.
If a user clicks within Google Search, such as on a link to rich results, but doesn’t land on your page, Google won’t count the click. Also check Product Development Lifecycle
And while clicking the same link again won’t count as a second click, clicking a different link will.
The rankings of your sites and their URLs on Google’s search result page are known as average placements.
Average placements should be used with caution because your previous filter choices may have affected the outcomes.
So, verify the filtering options and make sure the settings are appropriate for your purposes before committing fully to a page position.
To check how you rank for the keywords differently in various nations, for instance, you must remember to filter by country.
Average Clickthrough Rate (CTR)
The percentage of appearances that result in clicks to your site is known as the clickthrough rate (CTR).
For you to achieve better SEO results, monitoring CTR is essential.
Poor ranking positions will eventually result from a low CTR because Google will probably give high CTR pages more attention.
For instance, you could examine the reasons why some of your pages had higher CTRs than others and then apply the same strategy to the page you’re about to optimise.
Read the Google support article to learn more about clicks, impressions, or placements.
Google analytics with Google search Console
You can link Google Search Console to your Google Analytics account, which is one advantage.
By connecting the two, you can access much more Search Console data simultaneously and use Google Analytics features to interpret your data more effectively.
After connecting the tools, you may retrieve the data in Google Analytics as follows:
Choose the Search Console, then pick one of the four available reports.
Study up on Google Analytics.
How To Connect Google Search console And Google analytics?
Starting with Google Analytics is the best place to integrate the two products.
Go to your account and look for the “Admin- settings” section at the bottom OR select “Acquisitions -> Search Console” from the menu. Any of the four reports will ask you to “set up search console data sharing,” which will advance you to step 3.
Property settings will be the first item in the middle row after that.
Scroll down until you find “modify search console,” then click it.
To show all potential search console properties connected to the same Google account, click the Add- button on the next page.
Link Between Google Analytics And Search Console
What Can you do with the data in Google Analytics?
Consider the scenario when you need to export more data than Google Search Console permits.
In that instance, exporting up to 5000 keywords at once from Google Analytics will make keyword analysis considerably simpler.
If you have Google Analytics Goals installed to track conversion performance, you can use the connection to examine how keywords affect your conversion rate.
Regrettably, you cannot view conversion statistics for each term, but you can view conversion data for landing pages and the keywords for which they rank.
Google search console Features and Reports
You can learn more about the keywords that are important to you from this information.
The important thing to keep in mind is that data from Google Search Console doesn’t update as quickly as data from Google Analytics.
You won’t see anything from GSC in your reports if you’re looking at data from today.
Functions and Reports for the Google Search Console
You may learn about all the features of Google Search Console by going through them.
Even though you’ll usually use it to monitor SEO performance, being aware of the other capabilities may be useful when you need more details about the Google Search visibility of your website.
You will learn how to use Google Search Console to its fullest potential by using the features.
Without further ado, let’s examine the tool’s numerous capabilities that are available to every webmaster, company, or marketer.
When you visit your website property in the tool, the first thing you’ll do is look at the overview report.
What does the summary reveal, then?
A three-month report on performance, coverage, and improvements will be presented to you shortly.
You can explore each report further from here to learn more about the subject you’re interested in.
Excellent for identifying any underlying difficulties with generated traffic, any fresh coverage concerns, or performance problems with websites.
- The primary purpose of Google Search Console is the performance report, and this is where you will spend the majority of your time.
- Performance Report Search Console
- Discover the performance of Google’s organic traffic here.
- You can quickly examine the total clicks, total impressions, average click-through rate (CTR), and average placements of all the terms that Google Search sends traffic to your website for.
- Here, you may quickly change the data that is displayed to you by filtering by:
- Kind of Search (web, image, video, news)
- Date (Custom or recent, seven days, 28 days, three months, six months, 12 months, 16 months) (Custom or recent, seven days, 28 days, three months, six months, 12 months, 16 months)
- Query (either by queries containing or exact match) (either by queries containing or exact match)
- Page (URLs containing or exact URL) (URLs containing or exact URL)
- Device (Desktop, Mobile, Tablet) (Desktop, Mobile, Tablet)
- Also, the comparison tool in filtering allows you to quickly determine which of two is superior or inferior.
- You may view each keyword’s exact performance below the chart after selecting the necessary criteria.
- You may also view the performance of any page, country, device, search appearance, and dates.
- More filtering will be required to obtain the crucial metrics the more data and insight you have accessible to you.
- To prevent incorrect data sets from leading to inaccurate computations, always remember to set the appropriate filters before data analysis.
- Google Search Console is the ideal SEO tool since, by experimenting with various settings, you can learn anything you might need to know from any given time.
- And any combination of filtered data can be quickly saved to CSV, Excel, or Google Sheets.
Via the search bar or the URL Inspection menu item, you can always swiftly inspect any URL on your website.
An examination of the URL reveals:
- If your URL can be found on Google
- Coverage Information
- Sitemaps the URL is on
- When the URL was crawled by Googlebot and whether it was successful
- Check the URL to see if it is mobile-friendly and if a sitelinks searchbox is present.
- URL Examination in the Google Search Console
- You can find any potential problems with your page’s Google search coverage in the coverage – report.
- You can check to see whether any pages have the following:
- Issues and mistakes
- Valid pages with cautions
- Genuine Pages
- Pages were left out.
Errors are important since they let you know why Google can’t index a page.
Pages that Google has indexed are valid with a warning, although there are some problems with the indexing.
Even if you purposefully modified a page’s index setups, the page can still appear.
Because valid pages frequently show up on Google Search, you won’t need to take any action.
Pages that are purposefully not indexed are known as excluded pages.
If you discover any pages that shouldn’t be here, it’s imperative to confirm that these are the pages you intended to exclude from search.
Simply click the excluded pages to make sure they’re okay.
The coverage – report can be filtered by selecting from
all pages that are known
all pages submitted
Instead, search through the sitemaps that are currently available.
Coverage Report Google Search Console
You can submit your sitemaps for Google to index at the sitemaps area.
You only need to include the link in your sitemap to get started.
You may view all of the submitted sitemaps and check the submission status directly below the submission.
You can also see how recently Google crawled (or read) this page, as well as how many Links it found while crawling.
You can submit a request to swiftly and temporarily remove items from the search engine under the removals area.
Please be aware that removing a page URL temporarily from the search engine is different than removing it permanently.
For instance, if you removed any sensitive content from a particular page, you might want to utilise temporary removals so that the sensitive content won’t appear on search engines without removing the entire page.
Core Web Vitals
Core Web Vitals regularly assesses the performance of your website to determine whether a URL is performing well or requires improvement. The main web vitals report is divided into two categories by the Google Search Console: desktop and mobile. You can see how many URLs are marked as poor, good, or need improvement when you first view this section.
For instance, you might find that some of your mobile URLs are slow and need to be improved. You can identify the problem from here. The validation procedure can then begin after the issue has been fixed.
The URL will turn green, or “good,” if the validation process was successful. The report complements the use of tools like Pagespeed Insights, which GSC employs to gauge page loading times.
Check for recurring problems. If the same problem occurs across many Domains, your website may have an underlying issue that has to be fixed.
Mobile usability examines URLs to see if they have any mobile usability issues, much like Core Web Vitals does when evaluating loading times.
You might acquire an error message that states, for instance, “text too small to read” or “clickable components are too close together.”
This would imply that you might wish to check the mobile version of the aforementioned URL, address the problems, and then verify the fix under the section on mobile usability.
The validation may take some time, so you should review this report later to see how it went.
In the sitelinks searchbox report, you may see whether your URLs are valid, valid with warnings, or valid if you’re optimising your website to get rich results from Google Search.
You will find a report for any rich result types your website may have under the improvements pane.
For instance, if you own an online store and are optimising with ecommerce SEO, you’ll want to know if your product-rich results have been optimised correctly and if there are any problems with them.
Noting that you will only see the sitelinks searchbox in the improvements pane if you haven’t optimised for any rich results, this is a good indication that you should start doing so right immediately.
Google hasn’t yet developed a successor for all of the historical tools since updating and switching from Google Webmaster Tools to Google Search Console.
The following list of legacy tools that you may now access via GSC may change significantly in the future.
- targeting on a global scale
- Crawl statistics
- URL parameters
- Web resources
- Crawlstats Legacy Tool Search Console
Links (Internal and External)
All of the external links that point to your website are located in the links section. External links, also known as backlinks, are a critical statistic to assess the effectiveness of SEO because, typically, the more high-quality backlinks your website receives, the better chance it has of ranking. But let’s get back to what Google Search Console has to say about the backlinks to your website.
Under the top linked pages section, the tool displays the sites and URLs that receive the most links. The tool provides detailed information about the sources of the links and the number of links you are receiving from each external source when you click any of the listed URLs. Sadly, GSC only displays the domain and not the whole URL that relates to your page.
You cannot assess the value of any connecting URLs either. Use a backlink tool if you want to learn more about a certain URL that points to one of your Websites. For instance, you can utilise an SEO tool you currently own or find others from our page on free SEO tools. The top linking sites list reveals the domain and matching number from which you receive the most backlinks. You may get the link text from the external link at the top linking text.
You may view the most frequently linked internal pages as well as the number of times you’ve linked to an internal page in the area devoted to internal links.
By periodically reviewing your internal links, you can find new internal link opportunities and link related sites together to enhance user experience on your website.
What can I change in Google Search Console’s settings? Verify the domain’s owner. Add new users and grant them additional permissions Address change (Domain)
You’ll also discover which indexing crawler Google uses to index your website and when you added the domain attribute to your account.
Because it’s free and simple to use, Google Search Console should be included in any webmasters’, marketers’, or company owners’ arsenal for managing their presence on Google Search. One of the main advantages of the programme is the additional information and comprehension of how people reach your website on Google.
Via SEO and other digital marketing techniques, you may continue to draw comparable audiences to your website if you have data on how they reach you. But, as you can see from the list of features, the tool can assist you in identifying potential problems with your website and can be a good place to start when enhancing its performance.