easy way to communicate essential information. As more and more secrets are being discovered about the human body, there is an increasing need to convey those discoveries to wider audiences, which includes both medical professionals and patient’s communication.
The transformation has significantly enhanced the overall experience of both healthcare professionals and patients. The common issue among a large portion of the patients is that they do not understand the modern medical terms and medical procedures. Hence their communication with doctors and even with pharmacists is a daunting task. A common patient does not easily understand new inventions due to a lack of communication.
How Medical Animation Is Benefiting the Healthcare Industry
- Education
Just as medical animations are effective tools for educating patients, they can also play a role in the education of medical professionals at all levels as well as the training of new employees.
Educators can use this tool to explain a broad range of topics to students. It’s useful for explaining topics such as the anatomy of the human body, the processes that occur in a healthy person, and the effects of a disease on a person’s body. It can also provide a visual demonstration of a drug’s mechanism of action, or how it affects the body and produces a response so that they can better understand how the medication works.
The healthcare industry is a vast field of scientific presenters. There is always a constant need for:
- Complex explanation
Animation can simplify complex information in Medical and healthcare industry that comprises of some really complex terms that are far beyond an ordinary human brain’s understanding. However Animation can solve this issue by simplifying even the most complex set of information using interactive illustrations and images.
- Broad Scope
With animation, you can show things that you couldn’t otherwise provide a visual explanation of. Spiel explain further that the content of the video doesn’t have to be limited to what the human eye can see or the way we view objects in the real world. For example, you can show the mechanism of action of a drug or show a cross-section of a medical device and rotate that cross-section to show it from different angles. You can zoom down to the microscopic level, pan out to explain broad trends or even create unique animated characters. There are very few limits to what you can create with Animation
- Demonstration
Animations create easy outward expression by showing the vigor through illustrations and videos for proper understanding. When you want to explain to a patient or students the function of the heart it would be easier for him or her to get it easily by seeing the actual functions of the heart through animations and it will stick in her mind easier.
- Marketing
Marketing comes along with unique challenges in the medical field. The information you need to present can sometimes be dry and technical, making it difficult to hold audience’s attention, but with the application of animation it becomes easier to sway the market since it consolidates understanding and people will have a feeling that they are putting their money on something they truly understand instead of feeling ripped. While content marketing is a well-established strategy, the ongoing challenge is to capture audience attention in the face of increasing competition and competitive noise. Animated video breaks through clutter and delivers an impactful, memorable and shareable story.
- Presenting to investors
When presenting to potential investors, they may not have a medical background, yet the representatives need them to understand the product so that they will invest in it. Using presentation will make it easier, and since animation also helps to keep it interesting and even entertained. Understanding a complex medical procedure or treatment with the help of fun and interactive illustrations is really exciting. It keeps your concepts clean and makes you more knowledgeable about the procedure or treatment you are planning on volunteering for as a patient
- Improved Recall
People remember more when they learn visually. With the amount of detail you can fit into animations, you can help people remember even more than with other types of visual media. Brands have also had great success with using animation to promote brand recognition, further demonstrating that what people learn through animation sticks in the mind.
- Supports Research
Animation helps in research by creating simulations of the perceived or intended goal. Due to the superior illustrations of the medical processes which leads to fulfillment of the researches.
Healthcare professionals are finding animation to be an amazingly effective medium in content marketing to their desired patients. In many situations, they are better than online videos or print information alone. Some of the useful and effective applications include:
- Community and corporate “briefings” and message capsules
- Explainer videos and patient information
- Lifestyle, diet/nutrition and healthy living videos
- Product or how-to application demonstrations
- Professional Education regarding health, medicine and procedures
Hospitals, medical groups and physicians often have detailed procedures and instructions for patients. Short animated videos available via website, in-office TV, or both are reference lessons as well as educational reminders. Animated videos can be produced in various formats including whiteboard drawing, stop motion, typography, motion graphics and many other creative techniques. This one illustrates a complex idea in an easy to follow future.
Creating an animation for marketing purposes is a tricky process. Spiel has made the whole process clear, and they have even come up with some great ideas.
